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Twitter Blue subscription launches in Australia, Canada

Twitter:

Starting today, we will be rolling out our first iteration of Twitter Blue in Australia and Canada. Our hope with this initial phase is to gain a deeper understanding of what will make your Twitter experience more customized, more expressive, and generally speaking more đŸ”„.

A handful of assorted premium features, including bookmark folders (meh), undo-able tweets (ooh), a better thread reader (hmmm), and customizable app icons (¯_(ツ)_/¯). It’s launching in Canada and Australia first, for $3.49 CAD/$4.49 AUD per month, with more countries to come.

This has been rumored for a while, with Twitter feature sleuth Jane Manchun Wong first posting about it a few weeks back, including a supposed U.S. price tag of $2.99/month, which is pretty squarely in between those international prices.

Twitter making a play for direct subscription revenue isn’t surprising, given that everybody seems to be getting into the direct payment sphere, and this is essentially free money for the company.

But what is interesting is one thing that you won’t get with Twitter Blue: an ad-free experience. Advertising is still the biggest chunk of Twitter’s revenue, and they’re not going to replace that with direct subscriptions anytime soon.

It’ll be interesting to see what the pickup of this is: undo-able tweets seems like the most attractive part of the package; it’s not quite the long sought-after Edit button, but it’s the closest there is right now, and I imagine some will feel miffed that it’s behind a paywall—though others will be all too happy to shell out for the feature.

Twitter says it’ll add more features to Twitter Blue in months to come. There is currently no date for its launch in the U.S.


Our hopes and dreams for Apple’s WWDC, feelings on the iPad’s Center Stage feature, ephemeral social media feelings, and who we’re rooting for in the Apple Design Awards.


Conservation of Internet quality: Moltz’s connection is getting better, Dan’s is getting worse.


By Jason Snell for Macworld

My WWDC 2021 Mac wish list

Ah, the week before Apple’s annual developer conference. This is when all our dreams of possible directions for the future of Apple’s platforms seem the most alive, before crashing hard against the shores of reality during Monday’s announcements. The WWDC keynote is when Apple sets out its agenda for its platforms for the following year. If your favorite feature is in, it’s going to be a good year. If it’s not mentioned, it’s likely you’ll be spending at least a year in the wilderness, if not longer.

At the risk of walking away from next week with a whole satchel full of sadness, here’s what’s on my Mac and macOS wishlist for WWDC 2021.

Continue reading on Macworld ↩


By Jason Snell

Apple in the Enterprise: A 2021 report card

Note: This story has not been updated since 2021.

Back to school. (Shutterstock)

For the last six years, we’ve compiled a report card covering how Apple’s been doing across numerous categories of interest to users and developers. It’s been a useful snapshot of the sentiment of people who spend a lot of their time thinking about and participating in the Apple ecosystem.

This year, we’re trying something new. Device-management startup Kandji approached Six Colors to commission a new Report Card, but with a focus on how Apple’s doing in large organizations, including businesses, education, and government. We worked with Kandji and the hosts of the Mac Admins Podcast, Tom Bridge and Charles Edge, to formulate a set of survey questions that would address the big-picture issues regarding Apple in the enterprise. Then we approached people we knew in the community of Apple-device administrators and asked them to participate in the survey.

In the end, 83 people participated, roughly half of whom report that they manage more than 1000 devices. (If you’re an admin who didn’t take the survey, feel free to fill it out.) They rated Apple’s performance in the context of enterprise IT on a scale from 1 to 5 in nine broad areas.

Below, you’ll see the results of the survey, plus choice comments from survey participants. Not all participants are represented; we gave everyone the option to remain anonymous and to not be quoted. Though Kandji commissioned this survey—and we thank everyone there for doing so—it had no oversight over the survey results or the contents of this story, which was compiled and written by Jason Snell of Six Colors.

Overall scores

report card results

In general, scores were a bit lower for this survey than for our general end-of-year-survey. Apple’s strongest results were in its hardware and its commitment to security and privacy. The company scored worst on software and deployment. The rest of the scores averaged in the low 3’s, which we generally map to a C+/B- in terms of American school grades.

Here’s what Tom Bridge of the Mac Admins Podcast had to say when viewing the final results:

I think a lot of the comments come down to admins’ expectations of Apple being so high on the management front because it has delivered so much on the hardware front. No one makes better kit for our users. No one. And it’s not even close.

So why does it feel like we’re getting a partial solution for enterprise management when Apple says they’re the best for this? The disconnect is really strong there, and as a result the elegance that Apple brings to user experience and hardware is diminished by the gymnastics required to support it.

You can’t look at a hardware marvel like the iPad and the software update system in Big Sur and think they were made by the same company. But they were.

So there’s harsh words for Apple here, but it’s because Apple sets its own bar so high. Some initiatives (hardware, security, Apple Business Manager/Zero Touch) succeed while some founder on the rocks (MDM User Enrollment/Managed AppleID, software update, login window). It’s not wrong, however, to expect more from a company with as much raw talent and applied resources as Apple.

For each category, we’ll also provide charts showing how Apple fared in each category based on the number of devices the respondent supports, and in their reported industry. Average scores were 0.4 lower from those who report managing more than 1000 devices, with the most notable gaps coming in enterprise Programs, macOS Identity Management, and MDM protocol and infrastructure. Panelists in education were more positive about Apple’s Security and Privacy, enterprise Service and Support, Deployment, and MDM protocol and infrastructure, while panelists in large businesses were more positive in the remaining five categories.

Continue reading “Apple in the Enterprise: A 2021 report card”



By Dan Moren for Macworld

The new iMac is hiding lots of clues about the next ‘pro’ model

Apple’s new iMac may be the first Mac really designed around Apple’s own silicon, but it certainly won’t be the last. Already, reports and rumors have started laying out where Apple’s processor roadmap could take this 40-year-old product line over the rest of the company’s transition from Intel’s chips.

But now that the 24-inch iMac out in the world, eyes have turned upward, awaiting the other piece of falling footwear. It seems clear that this new, colorful model replaces the 21.5-inch model that held down the lower cost, lower performance end of the company’s all-in-one desktop line, which means that—like the M1 MacBook Pro before it—there’s probably a corollary waiting in the wings: a more powerful, bigger iMac.

And while we can make some suppositions about what such an iMac might include based on what we see in the 24-inch model, it’s just as instructive to look at what’s missing from this low-end iMac to see what might be in store for the next model.

Continue reading on Macworld ↩


It’s time for our sixth annual competition regarding what will happen at Apple’s WWDC keynote! Is this the year iPadOS gets all the love? Will there be Mac hardware? Can Myke and Jason figure out the future of HomeKit and watchOS? It’s time to let our imaginations run wild—we’ll leave the harshness of reality for next week.


By Dan Moren

The Back Page: My witness, your honor

It could have been so much worse.

It’s not often that you see the CEO of the world’s biggest company on the witness stand of a trial brought by the maker of a game that features a naked banana. I mean, this kind of thing happens once every couple years. Tops.

While Tim Cook wasn’t the only Apple executive to go under oath, the general consensus seems to be that he made out worse than Phil Schiller and Craig Federighi. In particular, it seems hard to swallow that Cook, a detail-oriented leader if ever there were one, couldn’t summon to mind the value of a search engine deal with Google or how profitable the company’s own App Store is.1 Frankly, it strains credulity.

But it could have been so much worse.

How, you wonder? Well, Epic’s main thrust in the recently concluded trial seems to have been making Apple look, for lack of a better word, crappy. And it might have succeeded on that account, but really, it feels like, if anything, Epic held back. It could have gone further. It could have brought out the big guns.

If all Epic wanted was to make Apple look bad, there were so many other tacks it could have taken, but really, it comes down to just one thing: all they really had to do was to let a single Apple customer cross-examine Tim Cook.

Done. And yes, that’s a bullet I would have taken. Gladly. Just give me 30 minutes with Tim Cook, and I’ll have him looking so full of it that he’ll need a trip to the dry cleaners.

As evidence, I present below just the barest sample of questions that I would have asked Tim Cook to respond to under oath:

  • “Mr. Cook, why do you offer a base 5GB of storage on iCloud when the smallest device you sell is 32GB?”
  • “Is it or is it not true that you are wearing Apple AR glasses right now?”
  • “How come my Pages file gets stuck downloading in iCloud when it’s only 120kb?”
  • “How often do you really use Siri? I’m sorry, I’m having a little trouble understanding right now. Yes, I know that’s not a question.”
  • “Will the Apple Car come in two- and four-door versions?”
  • “Do you think Eddy Cue is a good dancer?”
  • “The higher capacity Apple TV is really just for suckers, isn’t it? I’ll remind you you’re under oath, Mr. Cook!”

Unfortunately, at the end of the day, “being a crappy company to do business with” isn’t necessarily against the law. But getting to ask every single thing that’s on my mind, well, it’d be therapeutic if nothing else.

That said, the more I think about this idea, the more I love it. Frankly, Tim Cook and other Apple executives should have to answer to their customers, under oath, once a year or so.

Heaven knows we’re not going to get straight answers out of them any other way.


  1. Unless, of course, Apple conveniently wiped his memory like a Mac brought in for servicing. But that’s another story for another time. ↩

[Dan Moren is the East Coast Bureau Chief of Six Colors, as well as an author, podcaster, and two-time Jeopardy! champion. You can find him on Mastodon at @dmoren@zeppelin.flights or reach him by email at dan@sixcolors.com. His next novel, the sci-fi adventure Eternity's Tomb, will be released in November 2026.]


by Jason Snell

Inline Markdown links

Speaking of John Gruber, he wrote about Markdown links today:

I know inline links [like this](http://example.com/) are overwhelmingly more popular with Markdown users, but I personally much prefer the reference style for exactly the reason Quinn does. The inline style is easier, and I’d never argue against laziness as a virtue, but the reference style is just so much more readable.

I write exclusively in Markdown and with a few exceptions1, I use the “lazy” style of inline linking. I get the idea that writing Markdown links as if they were footnotes is more readable. It’s nice not to have long URLs in the middle of a sentence.

But when I’m writing, pasting in URLs as I’m typing not only matches the way it’s done in HTML, it also allows me to keep my writing flow as much as possible. I type the text, I paste the link, and I keep writing. Naming a link, moving down, adding a link line, and then returning up to where I was—it breaks the flow.

When I’m editing stories in Markdown, I also prefer to see the URLs inline because it allows me to verify that the right words are hyperlinked, and that they’re connected to the right URL. It’s easy to mess that stuff up. (Occasionally I even see Markdown leaking on Daring Fireball, due to a misnamed link reference.)

I’m glad Markdown does both, but I’m pretty dedicated to the inline link method.


  1. In my link posts, the link named 1 is parsed by my posting shortcuts and put in the proper fields in WordPress. ↩

by Jason Snell

The smart TV business model

Via Daring Fireball comes this Engadget story about TV-maker Vizio’s finances:

Issuing its first public earnings report earlier today, the company revealed that in the first three months of 2021, profits from its Platform+ business — the part that sells viewer data and advertising space via the SmartCast platform — were $38.4 million


Its device business (the part that sells TVs, sound bars and the like) had a gross profit of $48.2 million in the same period, up from $32.5 million last year. While the hardware business has significantly more revenue, profits from data and advertising spiked 152 percent from last year, and are quickly catching up.

When I was pondering the role of Apple’s TV hardware earlier this year, one statement I kept hearing (with no evidence) was that the makers of smart TVs and set-top boxes don’t actually make money on their hardware. The story, which is a riff on “if you aren’t paying for it, you’re the product,” generally goes that the hardware is sold at a loss or break-even and then the profits come based on nefarious sales of personal data.

The truth, like life, is more complicated. Vizio has made its money up to now primarily from selling hardware for profit. However, Vizio also now uses ad revenue and revenue from data collection—from a platform that’s turned on by default on all of its TVs—to supplement its income, and that piece is growing rapidly.

Few companies can resist an area of rapid revenue growth—witness Apple’s aggressive focus on services revenue. Given the growth rate of data and advertising sales at Vizio, I’d expect that every single product in this space (with the possible exception of Apple TV) will make every effort to increase tracking, advertising, and overall post-sale monetization of customers. The customer experience will degrade. At least you can opt out of most of this stuff—but that requires a level of trust that will also be eroded by a company’s increased focus on enhancing ad and data revenues.

So no, they’re not giving away this stuff and making it up on data sales and advertising. But it’s probably only a matter of time before those revenue streams eclipse all others. I’d need a lot of convincing—including from experts who have tested what network traffic is transmitted after you opt out—before I’d agree to have a device like that hooked up in my home.


May 27, 2021

Clicky remotes, Apple TV apps, and iPad anxiety.


by Jason Snell

Inside Apple’s new palazzo in Rome

If you, like me, are generally uninterested in loving photo tours of new Apple retail locations, make an exception for Federico Viticci’s story about Apple’s new store in Rome:

The unique combination of tradition and modernity based on the harmonious contrast between old and new – a recurring theme throughout the whole Via del Corso experience – is tangible and thoughtful. You’re in a palazzo that was built in 1880, looking at paintings from the early 1900s and graffiti from 1950, all while browsing around tables featuring M1 iPad Pros and colorful iMacs. Somehow, it all works together and it’s stunning to see in person.

Not only are the photos (by Silvia Gatta) amazing, but Federico manages to weave in some fun Roman anecdotes. Come for the sword fight, stay for the fast-food pizza.


New iPadOS features we think Apple will announce, the remote controls we use regularly, our digital — and physical — wallets, and recent acquisitions that have brought us joy.



Amazon to acquire MGM

Amazon:

Amazon (NASDAQ: AMZN) and MGM today announced that they have entered into a definitive merger agreement under which Amazon will acquire MGM for a purchase price of $8.45 billion. MGM has nearly a century of filmmaking history and complements the work of Amazon Studios, which has primarily focused on producing TV show programming. Amazon will help preserve MGM’s heritage and catalog of films, and provide customers with greater access to these existing works. Through this acquisition, Amazon would empower MGM to continue to do what they do best: great storytelling.

MGM has been shopping itself around for a while, and there was some speculation that Apple might be interested, but Amazon seems to have ponied up the necessary cash.

It’s interesting that the press release phrases this deal as allowing to Amazon to “preserve” MGM’s catalog and “empower” MGM in storytelling. What that means for the future of franchises like James Bond—which has been fairly conservative in how it approaches storytelling (movies every few years)—as opposed to the current media bonanza of the streaming market, is anybody’s guess.1

As per any deal of this significance, regulatory agencies will be giving it the eyeball before everything’s said and done.


  1. Finally an opportunity for me to pitch my James Bond/Jack Ryan crossover, I guess? ↩

by Jason Snell

Flexibits rolls Cardhop into Fantastical subscription

Flexibits call

I love Flexibits’s Fantastical 3, which I use across all my devices. But I have to admit I never really warmed to Cardhop, the company’s contact-management app.

Still, I’m open to giving it another try, and now might be a good time: The company just announced Cardhop 2.0, adding dyamically generated relationship trees, business-card scanning, and widgets. And most importantly, Cardhop is now a part of the company’s subscription plan, which is now called Flexibits Premium. This means that if you are a subscriber to Fantastical, you get Cardhop too.

This makes a lot of sense. To me, Cardhop has always felt more like a sidekick to Fantastical—and it’s now an added benefit of paying for Fantastical. I’d still like to see more integration between the two apps—I’d prefer not to have to configure two separate keyboard shortcuts for two separate drop-down menu bar items on my Mac, for example—but this is a good start.


by Jason Snell

Stephen Hackett compares orange iMacs

Stephen Hackett and I had the same idea — namely to celebrate the return of colorful iMacs by comparing the original colorful iMacs to the new models.

This is a delightful video, and it’s great that Stephen got an orange model to compare with his Tangerine iMac G3.

(While I was writing my article, I tried to impress Stephen with the fact that this is the first iMac ever without a USB-A port—but he was way ahead of me. I did manage to surprise him when I mentioned that the base-model 24-inch iMac has the same sticker price as the original Bondi iMac: $1299.)


The new Apple TV 4K is better, but still an imperfect product

Joe Rosensteel, podcast host, VFX artist, and Apple TV connoisseur, has an excellent and in-depth look at the recently revised Apple TV 4K, including the new Siri Remote:

I can confidently say that, even with very little time using the device, it’s a solid improvement over what came before. It’s missing a few things like “Mea Culpa” etched in the back, but it’s the remote that should have been released in 2015. How the other remote escaped from Apple’s campus, and ended up being manufactured for almost six years should really be the subject of a true crime podcast.

I am still using an Apple TV HD (as it’s now styled, though not when I first bought it), but Joe’s comments are, as usual, on the money. There’s a lot to like in the Apple TV, and yet it’s still too expensive and, in many ways, doesn’t deliver on that premium pricing.

I did buy a new Siri Remote to replace the old one that came with my Apple TV, and while I am pretty positive on it, there are some places that it could use improvement. (I’m disappointed, for one, that the power button can’t be used to turn on and off other devices via IR, such as my receiver.) But overall, it’s clearly an improvement.


Jason reviews the new iPad Pro, Myke reviews the new 24-inch iMac, and the future of Apple silicon might be coming into focus.


Apple details parts of WWDC schedule

Apple Newsroom:

Today, Apple unveiled the lineup for its annual Worldwide Developers Conference, including keynote and Platforms State of the Union timing, and shared more information on how developers will be able to learn about the future of iOS, iPadOS, macOS, tvOS, and watchOS.

The long and short of it as much as you might expect: the annual keynote kicking things off at 10am Pacific/1pm Eastern on June 7, followed by the Platforms State of the Union a few hours later, at 2pm Pacific/5pm Eastern.

As with last year, there will also be sessions (more than 200), one-on-one labs, and interactions via the Apple Developer Forums, plus undetailed “special events,” including guest speakers.

One new feature this year: Pavilions, available via the Apple Developer app, which Apple describes as an “easy way for developers to explore relevant sessions, labs, and special activities for a given topic.”

Further information about the conference is forthcoming; Apple says more information will be shared before the June 7 kickoff via the Apple Developer app.



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