Six Colors
Six Colors

by Jason Snell & Dan Moren

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By Dan Moren

The Back Page: My witness, your honor

It could have been so much worse.

It’s not often that you see the CEO of the world’s biggest company on the witness stand of a trial brought by the maker of a game that features a naked banana. I mean, this kind of thing happens once every couple years. Tops.

While Tim Cook wasn’t the only Apple executive to go under oath, the general consensus seems to be that he made out worse than Phil Schiller and Craig Federighi. In particular, it seems hard to swallow that Cook, a detail-oriented leader if ever there were one, couldn’t summon to mind the value of a search engine deal with Google or how profitable the company’s own App Store is.1 Frankly, it strains credulity.

But it could have been so much worse.

How, you wonder? Well, Epic’s main thrust in the recently concluded trial seems to have been making Apple look, for lack of a better word, crappy.…

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