Six Colors
Six Colors

by Jason Snell & Dan Moren

This Week's Sponsor

End users aren't your enemy! Kolide gets users to fix their own device compliance problems–and unsecure devices can't log in. Click here to learn how.

About Six Colors

Six Colors provides daily coverage of Apple, other technology companies, and the intersection of technology and culture. Its founder and editor in chief is Jason Snell. Its East Coast Bureau Chief and co-author is Dan Moren.

Follow our headlines on Twitter or Mastodon.

Greg Knauss is the Six Colors system administrator. He does things with servers you wouldn’t believe. Learn more about his many powers at Extra Moon. Christa Mrgan designed the site. Jay Fanelli of Cotton Bureau came up with the “6C” logo during a back-and-forth while we were talking about making a Six Colors t-shirt. Ste Grainer designed our membership pages.

What does the name of the site mean?

We’ll let Jason explain:

Back in the olden days, Apple’s logo featured a rainbow of six colors. Longtime Apple fans and employees used to say that if you cut them, they would “bleed six colors.” Steve Jobs described his return to Apple in this way:

I had expected that all of the good people would have left. And I found these miraculous people… I tried to ask this as tactfully as I could, “Why are you still here?” And a lot of them had this little phrase, “Because I bleed in six colors.” Which was the old six-color Apple logo. And that was code for, “because I love what this place stands for.”

I’ve been using Apple’s products since I was in elementary school. And it has defined my professional life, too, since I’ve been writing about it for two decades. Apple will always be a part of me. I am one of those people who bleeds in six colors.

My career—not just in tech journalism, but also in my side projects focused on entertainment and pop culture—has shown that I believe you can love something while still considering it critically. I may not be Hypercritical, but I believe that we better appreciate the world by analyzing it.

I am here to be honest about Apple and all other technology, the good and the bad.


Jason Snell doesn’t own any technology-industry stock, including Apple, nor has he ever. He may hold investments in technology companies as a part of his 401(k) retirement fund, but if he does, he actually has no idea what they are or what the mutual funds are doing with them. Jason has never been employed by any technology company in any form.

This site, and Jason’s various podcasts, do accept sponsorship. In most cases these sponsors are sold by a third party, and in all cases the sponsorships are mentioned and visible in this site’s archives and in the show notes for the podcasts in question. We never accept money or gifts in exchange for coverage. All sponsored content will be prominently disclosed. Our links to Amazon and iTunes products include affiliate tags; we only link to products we wish to mention editorially and are not compensated to mention products in other contexts.

Search Six Colors