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About Six Colors
Six Colors provides daily coverage of Apple, other technology companies, and the intersection of technology and culture. Its founder and editor in chief is Jason Snell. Follow us on Twitter at @bleedsixcolors.
Jason was the lead editor for Macworld for more than a decade. During his time at Macworld, he covered every major Apple product release, including every version of OS X, the iPod, iPhone, and iPad, and much more. He’s won awards for editorials, interviewed Steve Jobs and numerous other Apple executives, and plenty more. Jason left IDG in 2014 and founded Six Colors. He also writes a weekly column for Macworld.
You can email him at firstname.lastname@example.org or find him on Twitter at @jsnell.
Dan is the East Coast Bureau Chief of Six Colors. He and Jason worked together for many years at Macworld, where Dan finished his career as a Senior Editor and is now a freelancer writer, podcaster, and author. Together, Dan and Jason co-created the Clockwise podcast, of which Dan remains a regular host and Jason also appears from time to time. In addition to regular appearances on The Incomparable, Dan also co-hosts the tech podcast The Rebound.
You can email him at email@example.com and find him on Twitter at @dmoren.
Christa Mrgan designed the site.
What does the name of the site mean?
We’ll let Jason explain:
Back in the olden days, Apple’s logo featured a rainbow of six colors. Longtime Apple fans and employees used to say that if you cut them, they would “bleed six colors.”
Steve Jobs described his return to Apple in this way:
I had expected that all of the good people would have left. And I found these miraculous people… I tried to ask this as tactfully as I could, “Why are you still here?” And a lot of them had this little phrase, “Because I bleed in six colors.” Which was the old six-color Apple logo. And that was code for, “because I love what this place stands for.”
I’ve been using Apple’s products since I was in elementary school. And it has defined my professional life, too, since I’ve been writing about it for two decades. Apple will always be a part of me. I am one of those people who bleeds in six colors.
My career—not just in tech journalism, but also in my side projects focused on entertainment and pop culture—has shown that I believe you can love something while still considering it critically. I may not be Hypercritical, but I believe that we better appreciate the world by analyzing it.
I am here to be honest about Apple and all other technology, the good and the bad.
Jason Snell doesn’t own any technology-industry stock, including Apple, nor has he ever. He may hold investments in technology companies as a part of his 401(k) retirement fund, but if he does, he actually has no idea what they are or what the mutual funds are doing with them. Jason has never been employed by any technology company in any form.
This site, and Jason’s various podcasts, do accept sponsorship. In most cases these sponsors are sold by a third party, and in all cases the sponsorships are mentioned and visible in this site’s archives and in the show notes for the podcasts in question. We never accept money or gifts in exchange for coverage. All sponsored content will be prominently disclosed. Our links to Amazon and iTunes products include affiliate tags; we only link to products we wish to mention editorially and are not compensated to mention products in other contexts.