This week's sponsor
Layers - A thoughtful design conference for the Apple community. June 5-7 in San Jose, right alongside WWDC.
About Six Colors
Six Colors provides daily coverage of Apple, other technology companies, and the intersection of technology and culture. Its founder and editor in chief is Jason Snell. That’s me!
I was the lead editor for Macworld for more than a decade. For a couple of years I also oversaw editorial operations for PCWorld, and launched TechHive and Greenbot. All told I worked for IDG for 17 years and Ziff-Davis for three before that. That adds up to two decades of doing technology journalism and covering Apple at close range.
During my time at Macworld, I covered every major Apple product release, including every version of OS X, the iPod, iPhone, and iPad, and much more. I’ve written breaking news, interviewed executives (including Steve Jobs), reviewed major products, written how-to articles, penned award-winning editorials, shot and edited videos, produced podcasts… you name it. I left IDG in 2014.
You can email me at email@example.com.
Dan Moren is the other regular writer on Six Colors. He and Jason worked together for many years at Macworld. Dan finished his Macworld career as a Senior Editor and is now a freelancer. Dan and Jason co-host the Clockwise podcast. He regularly appears on The Incomparable and co-hosts The Rebound podcast. You can email him at firstname.lastname@example.org.
Christa Mrgan designed the site.
What does the name of the site mean?
Back in the olden days, Apple’s logo featured a rainbow of six colors. Longtime Apple fans and employees used to say that if you cut them, they would “bleed six colors.”
Steve Jobs described his return to Apple in this way:
I had expected that all of the good people would have left. And I found these miraculous people… I tried to ask this as tactfully as I could, “Why are you still here?” And a lot of them had this little phrase, “Because I bleed in six colors.” Which was the old six-color Apple logo. And that was code for, “because I love what this place stands for.”
I’ve been using Apple’s products since I was in elementary school. And it has defined my professional life, too, since I’ve been writing about it for two decades. Apple will always be a part of me. I am one of those people who bleeds in six colors.
My career—not just in tech journalism, but also in my side projects focused on entertainment and pop culture—has shown that I believe you can love something while still considering it critically. I may not be Hypercritical, but I believe that we better appreciate the world by analyzing it.
I am here to be honest about Apple and all other technology, the good and the bad. After 20 years under the auspices of publishing companies, I am doing this on my own. I don’t know where this journey will take me, but I hope you’ll join me for it.
Jason Snell doesn’t own any technology-industry stock, including Apple, nor has he ever. He may hold investments in technology companies as a part of his 401(k) retirement fund, but if he does, he actually has no idea what they are or what the mutual funds are doing with them. Jason has never been employed by any technology company in any form.
This site, and Jason’s various podcasts, do accept sponsorship. In most cases these sponsors are sold by a third party, and in all cases the sponsorships are mentioned and visible in this site’s archives and in the show notes for the podcasts in question. We never accept money or gifts in exchange for coverage. All sponsored content will be prominently disclosed. Our links to Amazon and iTunes products include affiliate tags; we only link to products we wish to mention editorially and are not compensated to mention products in other contexts.