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This Week in Apple: Feeding the rumor monster

John Moltz and his conspiracy board. Art by Shafer Brown.

Mark Gurman makes the news, the iPhone Duo is still in trouble, and Apple faces a big payout.

Finally, a white guy podcasting about Apple

Unlike some sites, I’m just gonna tell you all the things that Bloomberg’s Mark Gurman wrote this week in one section instead of spreading it over five or six articles, several podcast episodes, and an interpretive dance.

Gabby Gurman has the beans and he’s spilling them everywhere. Then pouring the tea on top of them. It’s a whole thing.

The biggest dirt he’s dishing is that Apple will hold its fall iPad, HomePod, and HomePad event on October 13th. The likelihood of that being the date is something even John Gruber agrees with Gurman on, despite their bitter blood feud that was sparked, not over the veracity of Gurman’s Apple rumors, but the ownership of a mule named Paco.

True story.

Paco has been sent to a mule sanctuary where he is reportedly happy to be free of all the drama.…

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Support St. Jude and watch the 2026 Relay Podcastathon

Hello from Memphis, where we are currently hosting the 8th annual 12-hour Podcastathon. I’m here for the fourth straight year, along with Stephen Hackett, Myke Hurley, Kathy Campbell, Casey Liss, and Brad Dowdy. It will be guaranteed to be a fun watch.

Please drop in if you can.


Amazon introduces new Kindles and accessories

Hand holding white Kindle remote beside purple Kindle on knit blankets showing text beginning 'The rainy streets of Dublin'

Amazon on Thursday announced new Kindles, including a new base model, Paperwhite, and Colorsoft. All three models come in multiple varieties (plastic and aluminum) and in a variety of new colors.

The cheapest model is $170 ($150 with ads), and the priciest new model is the $319 Colorsoft Signature Edition. (I admit that I find it somewhat shocking that even a basic e-reader costs $170 these days, but here we are.)

More notable, I think, is that Amazon is embracing page-turn buttons again—but with a very Amazon twist. After systematically removing page-turn buttons from its Kindles over the years, it’s brought them back—on a $80 case. Following in the steps of competitor Kobo, Amazon has also added a page-turn remote control for people who prefer to read while their device is not in their hands. (I know multiple people who place their e-readers in a stand and rely on page-turn clickers.)

I gotta say that I don’t love that Amazon has decided that to use page-turn buttons, you need to pay $80 and keep your Kindle in a case. But at least they’re finally offering an option. (For the record, Kobo’s Libra Colour is priced similarly to the Paperwhite Signature Edition and has buttons right on it, no case required. It’s the e-reader I use the most these days.)

Still, I must begrudgingly admit that Amazon has provided some much-needed page-turn options for people who don’t want to endlessly tap or swipe on a touchscreen. And over the last few years, Amazon has addressed many of the limitations of the Kindle software platform, making it much more competitive with Kobo. Given the outsized place Kindle has in the e-reader world, it’s good to see that someone at Amazon still cares about Kindle.


Silencing AirTags enables stalkers and domestic violence

ElevationLab has released an AirTag product I find appalling, and I strongly urge they immediately withdraw it from sale and recall all inventory. The AirTag Silencer is a simple device: remove the back panel and battery from an AirTag, position the Silencer’s highly engineered pin over the speaker, tap the pin with a hammer, and the AirTag’s speaker is destroyed. This prevents it from emitting an alert in three circumstances, only one of which is triggered by an owner. The other two scenarios aid stalkers and perpetrators of domestic violence, among others. I will not link to it.

Disabling an AirTag speaker is a way for an unwanted party to more easily track someone without their knowledge and consent. Apple designed the AirTag to alert people when an unknown tracker was moving with them (via software), or when a tracker moved or was bumped (via a sound) after remaining in a location for a period of time. The latter case is critical, as Find My items have been found in purses, luggage, vehicles, and other things that move, left there either provably or putatively by a party attempting to track someone otherwise unaware they’re under remote observation.

You can find sites selling AirTags with the speaker disabled all over the Internet, as well as instructions to do so, and some even state outright that the action helps with unwanted tracking. ElevationLab’s AirTag Silencer is certainly the only mainstream device that performs this task with the exacting design one has come to expect from the company since the introduction of their 2012 iPhone dock—now with the proviso of “unfortunately.”

I’ll take ElevationLab at their word that they intend this for use with, as the product description states, “Anything you wouldn’t want the speaker tipping off a thief. (We originally designed this for our own bikes that have been stolen).” This also guided their 5-year and 10-year AirTag cases, which can be secreted in a hard-to-remove location deep within something expensive.

It is true that the “moving with you” and audio alerts make an AirTag and similar items less ideal for recovering stolen items than for finding lost ones, tracking luggage in transit—or being alerted that you left something behind.

Eva Galperin, Director of Cybersecurity at the Electronic Frontier Foundation, was blunter than I. “Honestly, this is just another example of the mindset that things are more important than people,” she said via email. “There is a reason why the AirTag makes that noise, and it is because you cannot make a tracker that does not alert a thief without also making a person a tool for stalking. I think these people have, in fact, considered the implications and decided that they don’t care.”

I posed the question of potential misuse to Casey Hopkins, ElevationLab’s CEO. He replied via email, “We make products we want for ourselves. And we’ve had expensive bikes and other gear stolen and then recovered using AirTags. We have also silenced our own AirTags on those items using DIY methods available online and on YouTube. If someone is determined enough, they could already silence it themselves, but the person would still get phone notifications. With roughly 200 million AirTags in use, extreme edge cases will make news, but the overwhelming number of people just want to track their own gear.”

I see his point, but I don’t accept it, as the viewpoint is either naive or uninformed about the scale of abusive tracking. Yes, AirTags are used mostly for good purposes—my family must own 20 Find My items at this point—but there’s a difference between what a product might be used for and making a tool that expedites bad behavior, disabling both a component and a strategy created by Apple. Making it easy to remove the speaker also makes it simpler to engage in consent-free tracking—there are no two ways around it.

Silent tracking

Apple’s Find My items and Google’s Find Hub trackers securely relay a signal from trackers through nearby iPhones, iPads, and Macs (Apple) and Android devices (Google), letting us keep tabs on our stuff and then potentially find it when it’s lost or stolen. The AirTag is a sword with two edges: one allows desired finding by yourself or others you share an item’s location with; the other, privacy-invading stalking, is often employed by those attempting to control someone, as part of ongoing domestic violence or stalking an acquaintance or stranger.

This isn’t speculative. You can find hundreds of newspaper articles and television reports about specific cases, and many write-ups of the broader problem. In New South Wales, Australia, a local commission on crime was able to compel retailers to provide information about who purchased tracking devices in 2023. Their analysis revealed one in four of the purchasers—about 750 of 3,000 people—”had a history of domestic violence, while a further 126 were apprehended violence order defendants at the time the items were purchased.” A lawsuit filed a few days ago in Oregon is the latest example.

Side-by-side screenshot of warning, left, of AirTag found moving with you. At right, AirTag detected near you, with a dotted line showing the map of where it was.
Your iPhone or iPad will warn you if an AirTag is found moving with you. It will even show you the path the tracker has taken alongside you overtime.

The speaker is a primary component of the company’s anti-tracking strategy, so much so that the second-generation AirTag, released this year and replacing the original, emits a 50% louder sound. While that aids in finding stuff you’ve misplaced, it definitely increases the likelihood that a victim of stalking will hear an alert sound. Apple and Google, not notable collaborators, worked together in 2023 to release an anti-stalking proposal, which both companies have adopted, including audio alerts.

Apple originally had an AirTag (and third-party devices certified as Find My items) emit a sound when it was moved after three days in the same location. Advocates for victims of domestic violence and groups concerned with privacy urged a shorter time period. Apple updated the alert, just a few months after the product’s 2021 release, to trigger at a shorter and random interval. Since mid-2021, an AirTag or any Find My item chirps when moved between 8 and 24 hours after its paired device was last within Bluetooth range; the randomness makes it harder for a tracking party to predict when it might make a sound.

If you have an iPhone, iPad, or Android device and an Apple or Google tracker moves with you for a short period of time, your device will alert you and provide a map of where you’ve been tracked so far. This also lets you play a sound on the tracker device—something that’s not possible if the speaker has been removed.

Not being a lawyer, I can’t argue whether or not ElevationLab’s product comes with liability. However, using an AirTag, Find My item, or Google Find Hub tracker to acquire the location of someone without their permission may be a crime or risk a lawsuit, depending on the jurisdiction.

There are different ways to disable an AirTag or other tracker you discover, typically by rotating the back case and removing its battery. EFF’s Galperin has more direct advice: “I think that encouraging people to hit their AirTags with a hammer is a fine idea. They may need to hit it several times.”

A misfired pin

I’ve been purchasing products from ElevationLab since their 2012 ElevationDock. The company has always had an eye for elegance coupled with problem-solving.

This is what makes the company’s AirTag Silencer an absolutely baffling misfire, something that you would have thought would have called out as enabling behavior by some customers that no company would want to be associated with.

ElevationLab can’t prevent speaker-removing hardware from being sold or instructions from being disseminated. But the company should not be producing a case-hardened steel piece of precision goods that may look like a pin, but is a razor-sharp double-edged sword. Pull this product from sale.

[Glenn Fleishman is a printing and comics historian, Jeopardy champion, and serial Kickstarterer. His current books in preparation, which you can pre-order, are Flong Time, No See, and That One Matt Bors Comic. Other books include Six Centuries of Type & Printing and How Comics Are Made.]


‘Shop Different’ Review: The Genius of Retail

Apple has become one of the world’s most valuable companies because of its products: the Mac, the iPad, the Apple Watch and most especially the iPhone. But the company’s product sales have been aided over the past 25 years by the presence of its iconic brand in more than 500 retail stores scattered across 27 countries and regions. Anyone who has ducked into an Apple store for a new iPhone or toted a broken Mac through the mall for a repair appointment at the Genius Bar has experienced what Steve Jobs and Ron Johnson built.

In “Shop Different: How Retail Revealed Apple’s Genius,” Mr. Johnson details the remarkable story of how, in 1999, Jobs recruited him from Target to join Apple as head of retail and launch perhaps the biggest long shot of Jobs’s entire tenure as chief executive. At a time when computer stores were a moribund category and Apple’s brand was near its lowest ebb, the two men concocted a daring strategy: find some way to connect with the millions of consumers who had no interest in or understanding of Apple’s products.

Continue reading on Apple News ↦

Continue reading on The Wall Street Journal ↦


The Back Page: Know when to fold ’em

Dan Moren's The Back Page - art by Shafer Brown

The verdict is in: It took only one thing to reignite enthusiasm in Apple’s product line-up, and that thing was apparently an only just barely visible crease.

Yes, just weeks after its announcement, the iPhone Duo has taken the mantle of “most foldable Apple product”, besting the previous title-holder, iPod Socks.

But it’s the iPhone smushed together with an iPad in a laptop-ish form factor that has captured the imagination of the world at large, spawning countless breathless questions, such as “can I run iPad apps?”, “how many cameras does it have?”, “is it a taco or a sandwich?”, and “I’m sorry, it costs how much?” Everybody’s talking about the iPhone Duo, even your grandfather who still insists on force-quitting all of the apps on his “iTouch.”

“Honestly, if we’d known two displays was going to be this exciting, we’d have stuck screens on the outside of our laptops twenty years ago and called it a day,” said one source who was definitely not the retired Apple hardware chief Bob Mansfield looking rueful as he teed up his next round of golf.…

This is a post limited to Six Colors members.


Minor bugs that drive us mad, app blasts from the past, smart home infrastructure, and our non-car navigation systems.


Numbers update get statistical and trigonometry functions, and Apple tells you what they all are

When Apple updated its iWork suite in April of last year, I complained that the company didn’t break out the full list of functions that it had added to Numbers in its 14.4 release. Subsequently, a reader did the legwork of digging into the Wayback machine to identify the additions.

Well, this week, Apple updated iWork again, including new functions for Numbers, and glory be—this time it did provide a full list of all the new functions available in the release notes. Can I hope that I played a part in this change? I’ll take it.

Of those new functions, it’s the additions of XOR (exclusive or) and DAYS (returning a number of days between two dates) that I’ll likely find the most helpful, though there are a bunch of statistical functions in there as well. I’d still love to see a MEDIANIF, alas. Maybe someday!


Torn between Be and NeXT, Gil Amelio tries to analyze it all scientifically, including final demos from both teams. But was the end result a foregone conclusion?


Scary children, speculating about Apple’s October event and touchscreen Macs.


Apple’s slow move toward a fitness band makes us wonder if the company has lost its ability to execute quickly. Also, it’s time for a MacBook Neo check-in, and Myke questions Jason’s Apple Watch use.


Why Stolen Device Protection makes Passwords safer

Glenn Fleishman, art by Shafer Brown

After my massive article on migrating your passwords, passkeys, and other secrets from third-party password managers to Apple’s Passwords, Wallet, Safari, and general ecosystem—potentially with help from another app—reader Scott asked whether I was directing people into weaker security. He wrote:

If someone manages to steal my device and its passcode, they have access to the contents of my phone, including all of the information stored in Apple Passwords. This is not the case if I use a third-party password manager and have set a separate password for access, as the thief will not have access to my other passwords…I’m surprised this liability is not discussed and considered more frequently.

This is a great follow-up question, and one that I didn’t address within the scope of the migration article, which was already long. Let me pick apart how to answer that by looking at risks and mitigations.

The risks of cracking our eggs at once

I understand the fear of losing everything, whether it is a set of material objects or digital secrets. One of the most heartrending stories I ever heard was from a photographer who lost all his work in an apartment fire shortly after moving to New York City to start his career. He rebuilt. That’s harder to do digitally, where if our privacy is “burned,” we might see bank accounts drained and potentially have to get our Social Security number or other identity number replaced.

Photo of eggs in a basket
Should these eggs crack, whither our password security? (Photo by Nick Fewings on Unsplash)

Continue reading “Why Stolen Device Protection makes Passwords safer”…


This Week in Apple: Siri-ous money

John Moltz and his conspiracy board. Art by Shafer Brown.

Apple has a great relationship with some third parties, the past comes back, and get ready for a big windfall.

Valued partners

When last we checked in on the ongoing will they/won’t they soap opera with GM and CarPlay (which was just two weeks ago), it seemed like GM was doodling “Mrs. GM CarPlay” on its Trapper Keeper. This week, however, GM insists it was just a one-time thing.

“GM Wants You to Know It Still Plans to Ditch Apple CarPlay in Future EVs”

Look, just because we were seen making out with CarPlay in a Chevy Silverado… and then again in a GMC Sierra… we are only making out with CarPlay in the gas-powered versions of those pickup trucks. This does not in any way affect our commitment to our vow of complete abstinence from providing customers with a positive user experience in electric vehicles.

Meanwhile, Apple has taken a look at one business partner and admitted that it just can’t quit them.…

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Imagining the next MacBook Neo

A closed Apple laptop resting on a wooden bowl with oranges and a lemon, beside a knife on a counter.

Everyone loves the MacBook Neo. Apple’s fresh-squeezed laptop was a not-too-surprising hit with computer buyers, and presumably sales have continued to be good despite a $100 mid-stream price increase elevating its original $599 price tag to a still-good-but-not-astounding $699.

The Neo proved that Apple’s iPhone-class processor, the A18 Pro, was powerful enough to drive a Mac and the Mac’s wide-open software platform. With performance roughly in between an M1 and M2 processor, the Neo is completely capable of even somewhat difficult tasks like audio and video editing. Obviously, RAM and processor limitations prevent it from tackling the toughest jobs, but that’s why Apple makes numerous other, more expensive Macs.

A friend’s kid is moving into her college dorm—the same one both of my kids lived in!—as I write this. I have no idea what computer she’s bringing to school, but it certainly could be a MacBook Neo, and I’d wager a bunch of her classmates will have them, too.

So, hooray for the Neo, but what’s next? With the arrival of the iPhone 18 Pro and the A20 processor, the question is, will Apple release a Neo based on last year’s A19 Pro processor, or jump to the A20? I fear that the answer is the less-exciting A19 Pro, but what if it’s the A20 Pro? (And if it’s not the A20 Pro in 2027, it’ll be the A20 Pro in 2028, you could almost bank on it.)

So what’s in store for the MacBook Neo in the future? Let’s go to the charts:

In short, the A19 Pro would be an incremental update to the Neo, keeping it roughly in the ballpark of M1 CPU performance and M2 or M3 GPU performance. The A20 Pro, on the other hand, would elevate the Neo to M2-level CPU and M4-level GPU performance.

Also, in terms of differentiating the product line, next year the MacBook Air will presumably get the M6 chip just unveiled for the Mac mini. But regardless, both the M5 and M6 chips are still well ahead of the A20 Pro in everything that really matters for Mac performance.

I’m sure Apple could get away with releasing a MacBook Neo with an A19 Pro chip, and given the pressures on its margins caused by the RAM crisis, that’s probably what it will do. (It would presumably bring the Neo up to 12GB of RAM, which would be a nice boost—while raising the price, of course.)

But now that we’ve seen it in action in an iPhone, the prospect of the A20 Pro in a MacBook Neo is even more tantalizing. The question is how long we’ll need to wait to see it.



One week with Apple Watch Series 12 (and just getting started)

Three Apple Watches: left shows sous vide chicken advice; center shows health summary with HR 73 and HRV 20; right shows Shazam for ‘Til the Morning’ by Royel Otis on THU SEP 24.

I’ve been using the Apple Watch Series 12 for a week now, but this isn’t a review. The first wave of reviews that dropped at embargo time were all from people who had used the device for about the same amount of time, and it seems a bit silly to just repeat those observations—and a week after all of those stories were published. In addition, the most tantalizing features of the new Apple Watch—Live Rewind and Siri Recap—won’t be available until “late 2026.”1

So instead of sprinting to a quick judgment, I’ve decided to take the long path and live with the Series 12. I migrated from my own Series 10 watch, transferred my cellular plan over, and have committed to wearing it most of the time, including when I sleep. (While I tried out Apple’s sleep features the last time I reviewed an Apple Watch, I decided I didn’t really get enough benefit out of it to keep it going—but since Apple really wants me to wear the watch when I sleep, I will do so, at least for now. That way I can at least try the Vitals app, which runs in daytime mode now.)

Since I’m coming from a Series 10, I’m unfortunately not able to be impressed by how thin the Series 12 is—since the Series 10 was really the watch that got noticeably thinner. (If you’re thinking of upgrading from an older watch than Series 10, though, you’ll love it.) I’m curious to see how the watch face holds up compared to the older model, since the aluminum Series 12 has picked up Ceramic Shield 2 protection.

All summer I complained about just how sluggish the new Siri AI functionality felt in watchOS 27 on my Series 10. Obviously the watch isn’t really capable of full-on Apple Intelligence, but it’s able to phone home to its paired iPhone and relay queries made from that device, and the result is that I can stand in my kitchen and ask what temperature is right for the immersion cooker to cook tonight’s chicken, and get an answer—something that would have required me to go search on my phone before. The results aren’t iPhone fast, but they’re generally fast enough, and have the improved information density that Siri AI offers.

It does feel like Apple tightened up Siri AI responsiveness right at the end of the OS beta cycle, which is especially important when it comes to basic functions that shouldn’t require a laborious trip to an iPhone or cloud servers. Now, when I start a timer, it picks the command up pretty fast. All summer I was frustrated by the seeming inability of my watch or my iPhone to add items to Reminders lists via Siri, but that problem seems to have finally abated, which is important, since that kind of quick data capture is one of my primary Apple Watch use cases. No amount of Siri AI goodness will be worth it if you can’t properly set a timer or add a reminder from your wrist.

While I can’t rewind 15 seconds of recent conversation or check the notes on a meeting that was being monitored by my watch, I was able to use another of Apple’s “Audio Intelligence” features, which is near-instant song identification via Shazam. I suspect this is all about timing. Since this Apple Watch is apparently always buffering audio, when I’m curious about the identity of a song, it’s got the ability to use its buffer and extend the window it needs for analysis. For Shazam, this can often be the difference between success and failure—often, the most recognizable part of a song is what prompts me to want to look it up, and by the time I bring up Shazam, the moment has passed and the song is ending or the conversation in the café has picked up and I end up unsatisfied.

I was watching “Ted Lasso” the other night, and as the music at the very end of the episode began to play, I realized I was curious about the artist. With a very quick flip of the Digital Crown, I exposed the Shazam widget, which had already identified the song and was displaying it for me. There’s a plus icon there that you can use to add that song to your log for later reference.

It’s not going to change my life, but it’s a great little feature. My only real complaint about it is that if Apple’s going to let you use Siri Recap to monitor your life, I’d kind of like the option of turning on a Shazam log for an extended period of time. A few months ago, my wife and I were in a café in Portland, Oregon early on a Sunday morning, and the playlist perfectly fit the mood. I would have loved to have been able to just tell my watch to log all the songs it could identify until we left the café, or for some duration of time.

It’s a start. There’s much more to be done—by me, in terms of using it, and by Apple, in terms of shipping all the features it has promised for this hardware but was unable to deliver by launch.


The history of Apple Cards

Over at LexOnTech our pal Lex Friedman1 has the skinny behind the long defunct Apple Cards, a project driven by Steve Jobs himself:

In 2011, Mike said, “Steve Jobs was on one of his famous walks after having had a dinner with someone,” and he said to his walking companions from Apple, Mike was later told: “Wouldn’t it be great if I could just right now on my iPhone send [the dinner companion] a thank you card?”

Apple decided to build an iPhone app just for creating and mailing cards. And the project moved fast, because it was a Steve-initiated one. As it turns out, the app was built and launched during the final year of Steve’s life.

Of course, no story of cards and Apple is complete without a link to the euology for Apple’s earlier card service, iCards, created in part by our own contributor, Phil Michaels, back in 2008 (starts at 2:30). (My god, they just keep trying to make cards happen, don’t they.)


  1. The good one. ↩

Apple renews Qualcomm patent deal

Qualcomm:

Qualcomm Incorporated today announced the renewal of its global patent license agreement with Apple, effective April 1, 2027.

“We are pleased to extend the Apple license agreement,” said John Han, Executive Vice President and General Manager of Qualcomm Technology Licensing (QTL).

That’s it. That’s the whole statement. Perhaps unsurprisingly, Apple has made no announcement.

Apple first struck a deal back in 2019, which not only ended ongoing litigation between the two, but also launched the patent licensing deal and a “multiyear chipset supply agreement.” Apple’s last re-up of its Qualcomm deal in 2023 extended that deal through 2026.

Despite developing its own cellular chips, Apple is still using some Qualcomm modems in its products. Though this year only the new iPhone 18 Pro Max uses Qualcomm modems, and then only in the U.S. And unlike the 17 Pro and iPhone Air, last year’s iPhone 17 used a Qualcomm modem. Some of this could be due to supply—Apple needs a lot of modems and perhaps can’t yet make enough for every single phone, iPad, and Apple Watch it produces.1

Some of it could also be due to the specifics of the licensing agreement and dropping of the ongoing court case. But it is interesting that the Qualcomm announcement specified only the patent license—not a renewal of the original’s chipset supply agreement. Apple would surely want to use its C-series chips as much as possible—they seem to offer better performance and power efficiency, and with the C2 even add support for mmWave, one of the few features the previous version were lacking.

I certainly suspect we’ll continue to see fewer and fewer Qualcomm modems in Apple’s devices—they didn’t buy an entire modem division for nothing—but untangling a longstanding relationship like this can take a long time, given manufacturing timelines.


  1. There are also persistent rumors that MacBooks will get cellular chips, and it’s hard to imagine that Apple would want to use modems from another company in a brand new product line, but who knows. ↩


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