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David Pogue tests Siri AI

David Pogue, in his newsletter:

The new AI Siri came out this week as part of OS 27 for iPhone, iPad, Apple Watch, and Mac, and it’s a life changer. A phone changer. It replaces most Google searches, most ChatGPT or Claude interactions, and cumulative hours of fumbling and searching and dragging and copying and finding and tapping and pasting….

The hardest part will be getting out of the habit of opening apps, and remembering that you have Siri. Give it a few tries. Learn to trust it. You’ll save incredible amounts of time and fumbling.

I used the beta-test version all summer, growing more and more excited. Now that the final version is out, I wanted to see how often it gets things right. It is AI, after all. So I ran it through 125 tests.

David’s absolutely right—Siri AI really works. It’s not perfect, but it’s quite good. The trick is, as he puts it, “remembering you have Siri” (and that it’s useful now). I have so thoroughly trained myself not to use Siri that I struggle to remember to use it when I’m not explicitly trying to test it.

In any event, Pogue provides 125(!) examples of Siri prompts he issued, and details the results—including some surprising successes and a few failures. (The failures clearly point to where Apple needs to put its attention as it improves this feature, especially when it comes to connecting to more apps, including Health.)


Apple showing off iPhone 18 Pro at final ‘Friday Night Baseball’ game of season

Last year, Apple integrated the iPhone 17 Pro into its Friday Night Baseball coverage. As you might expect, this year it’s doing the same with the recently announced iPhone 18 Pro.

According to Apple, its coverage of Friday’s Giants-Dodgers game at Dodger Stadium will include 14 different iPhone 18 Pros “embedded throughout Dodger Stadium,” including in the pitch clock, backstop, foul pole, and both bullpens. The idea is to provide unusual vantage points that haven’t been seen in baseball broadcasts before.

In addition, Friday’s game marks the fourth immersive broadcast of the season, providing a you-are-there perspective for Vision Pro users.

This is the last Friday Night Baseball game of this year.


Our relationship with telephoto lenses, whether Genmoji has gotten better, our thoughts on the iPhone Duo, and the sci-fi interfaces we’d love or hate to use.


Lex talks about his iPhone purchase experience, Dan has Duo expectations and Moltz volunteers at the Apple Store.


Apple desperately needs a replacement for Mac OS, but negotiations with Jean-Louis Gassée’s Be are at the breaking point. But does CEO Gil Amelio have any other options?


By Philip Michaels

App report: The apps that go with you

One of the benefits to being part of the Apple ecosystem is the plethora of apps that work across all of Apple’s devices so that you can access them whether you’re sitting in front of a Mac, out and about with your iPhone or even strapping on a Vision Pro headset. Come on — somebody out there has to be wearing one of those things.

This week’s look at interesting apps features four such multiplatform wonders that let you do everything from type with your voice, post on a social network or jot down random thoughts on at least two different Apple devices. And our lone macOS-only app should prove pretty useful in its own right.

If you’ve come across an app that you find useful no matter what device it works on, let us hear about it at apps@sixcolors.com.

Voice Keyboard Pro

Screenshot of Voice Keyboard Pro showing a Quarterly Performance Review meeting: summary, discussion points, transcript option, email to jhrw9my2hv@privaterelay.appleid.com, auto-sending in 42s, buttons below.

My high school typing teacher would frown upon hearing this, but typing sometimes feels like it’s more trouble than it’s worth. And since I’m the type of person who tends to speak aloud the words as I type them, why am I even bothering with the middleman of a keyboard and not just letting my voice handle all the work?

Voice Keyboard Pro lets me do just that, allowing me to press and hold a key on my MacBook Air keyboard — the Control key, by default, to be exact — and dictate into any app that allows for text entry. I’ve used Voice Keyboard Pro to enter text into BBEdit, the built-in Notes app, and the Gmail web page in Safari, all without any fuss.

Transcription is fairly accurate — Voice Keyboard Pro knew enough to properly capitalize “BBEdit,” for example. But it’s not flawless, as my efforts to dictate a message to Jason Snell kept turning his first name into “JSON.” I imagine that’s something the app would learn to correct over time.

Voice Keyboard Pro isn’t just about dictation, as the app offers a Meeting mode that not only records what’s said in one-on-ones, standup sessions and sprint planning, but also offers a nice summary of what you talk about afterwards.

You can try out Voice Keyboard Pro for free on a limited basis with five transcriptions per day. A $4.99/month Pro subscription unlocks the app and adds custom vocabulary and offline modes.

Play

macOS app showing a video list with titles like 'Ex-Men: Gambit' and 'Easy Lentil & Sausage Stew'. Right panel displays 'Booze On The Rocks' details: AI description, added 9/2/26, duration 3:55.

I cannot tell you how many times this scenario plays out: I will be scrolling through my YouTube feed when I see a video and think “My wife will probably enjoy watching this, I’ll have to remember it for later.” Of course, I will not because my brain is too crowded to remember random YouTube videos upon command.

The simply-named app Play now does the remembering for me. Copy a YouTube link into Play, and it’s kept in a watchlist complete with metadata — you can even watch YouTube videos directly in the app. In addition to YouTube, Play also supports Vimeo, TikTok and Instagram Reels; I’ve also posted Bluesky links with embedded video into Play, though I have to click through to the website to play back the video.

Play has a tagging feature that helps you organize videos. For instance, I can tag videos containing recipes with a Cooking tag for easy reference later on. Other bookmarking and customization features let you organize and annotate your video playlists as much or as little as you like.

You get to try out Play for seven days to get a feel for the app. After that, a $2.99/month subscription unlocks all the features. Though I’ve used Play primarily on my Mac, the app also works on iPhones, iPads, Apple TV and Vision Pro headsets.

Skyscraper

Screenshot of a social media feed showing a post with a smiling man in a red hoodie reading “GOD DID IT” and a cap with US flag colors. Text discusses philosophy, theology, and a Guardian article about M.T.

After the social network formerly known as Twitter followed its owner straight into the sewer, I’ve found that I’ve transitioned to Bluesky rather nicely. What I have yet to do is find a satisfying Bluesky client app, though Skyscraper looks like it might change that now that the version 1.6 update has delivered a native macOS version.

Skyscraper lets you scroll through your timeline, remembering where you left off across all your devices. (The app also comes in iOS/iPadOS, watchOS and visionOS versions.) It’s easy enough to switch between my curated feed and the different Discover and Popular with Friends feeds through a drop-down menu. I also find the stats included in the Notifications view showing how many people have replied, reposted or favorited my Bluesky posts to be a nice balm for my ego (or a devastating blow, based on the vagaries of my popularity).

The free download delivers enough features to get by, though some users will want to pay up for a $2.99/month Pro account that adds support for multiple accounts, notification customization and other niceties.

Einfall

Screenshot of a notes app titled ‘Einfall’. Left: ‘Baseball As I Have Known It — Fred Lieb’ and ‘— find the quote about Yankees name change’. Right: ‘filter…’, ‘time to make sure people can access your accounts?’, ‘#Story ideas’ with list.

My deep dive into the world of apps has revealed that there are a lot of options out there if you want something that helps you quickly jot down your thoughts. Einfall takes things a step further, not just by providing a quick way to jot down ideas as they occur to you, but to take action on them as well.

Once you’ve created an entry in Einfall — it could be anything from a list of to-dos to an idea for a story — you can then use the app to route it elsewhere, whether that’s creating a reminder or calendar entry, or even using AI tools to expand on your thought. Because Einfall works across multiple devices — there are macOS and iOS versions — you can store ideas that occur to you just about anywhere. I especially like the fact that there’s a lock screen widget for the iOS version so that you don’t even have to unlock your phone to get an idea down.

I don’t think the app is for everyone, as the actions interface is taking me some getting used to, but people who will find Einfall useful will likely realize that right away. At any rate, you can download the app for free and jot down ideas in it to your heart’s content. You can try 15 actions before you need to unlock Einfall for good with a one-time $29.99 payment.

Eyes Forward

Today's episode of Mangum podcast is brought to you by Big Hawaiian High-Rise Hotel, with views of Waikiki Beach and DiamondHead.

If you have never longed for an app that turns your Mac into a teleprompter, then you can stop reading this column early today. But for podcasters who have to read tricky ad copy while on camera, actors who record their own auditions or anyone else who needs to stay on script without breaking eye contact, a teleprompter app becomes a very handy tool. And Eyes Forward — a $1.99 one-time download — offers an easy-to-use solution.

You enter in a duration or words per minute into Eyes Forward to set the scrolling speed for your text. You can also move the floating Eyes Forward window to just below your Mac’s camera, with developer Robert Hirsch recommending that you narrow the window to help make your eye contact seem more natural.

From there, it’s a matter of formatting the script — you can bold words, for example, if you want to remember to emphasize what you’re saying — saving it, and loading it into the virtual teleprompter. The ability to toggle between light and dark modes as you prefer adds an extra level of polish to an app that delivers exactly what it promises.

[Philip Michaels has been writing about technology since 1999, most notably for Macworld and Tom’s Guide. He currently finds himself between jobs, so if you need someone who can string a few sentences together (or make your sentences read a lot better), drop him a line.]


By Glenn Fleishman

Apple ties iCloud+ pricing to video summaries

Side-by-side screenshots of Apple Intelligence controls in the Home app in iOS 27 for video summaries and notifications
If you have at least the minimum iCloud+ 2 TB subscription, you can enable video summaries. The number of cameras you can activate (right) depends on your tier.

If you have HomeKit-compatible security cameras, you may have heard that Apple was going to ship an Apple Intelligence upgrade with the version 27 operating system releases. Apple Home would now provide an analysis in words of what was happening in a clip, making it easier to search for things that had occurred, instead of “animal” or a person’s name.

But it’ll cost you. Maybe more than you expected. Apple had said it would require an iCloud+ subscription, its name for what used to be simply extra storage. Starting at $0.99 a month (in the United States) for 50 GB of extra storage—barely enough for any purpose—options range all the way to $59.99 a month for 12 TB of storage. With an Apple One plan, you can increase that to 14 TB.

Over time, Apple added additional features: iCloud Private Relay, Hide My Email, a custom email domain name, Apple Invites, and HomeKit Secure Video. A 50 GB tier supported one camera, 200 GB ($2.99 a month) supported up to five, and the 2 TB ($9.99 a month) and higher tiers supported unlimited cameras.

In a support note updated September 9, Apple dropped the price bomb. Because video summaries require higher usage of Apple Intelligence, your iCloud+ subscription has to be at an even higher level than the basic secure video offering:

  • 1 camera in the 2 TB tier
  • 2 cameras in the 6 TB tier ($29.99 a month)
  • 5 cameras in the 12 TB tier ($59.99 a month)

You also need an Apple TV 4K or 2nd-generation HomePod. Make sure they’re upgraded before you try to work with the new feature. To enable it, go to the Home app in iOS 27, iPadOS 27, or macOS 27 Golden Gate. Tap or click the settings icon, then choose the new Apple Intelligence menu. Enable Summarize Videos. You can select as many cameras as your iCloud+ tier supports. Once you flip the switch for that many, the rest are grayed out.

There’s definitely a pricing mismatch here. I don’t think there’s a case for video summaries for 2 to 5 cameras costing $30 to $60 a month if you don’t need the storage. I’ve stayed comfortably at the 2 TB tier for many years—now paid via an Apple One bundle—for personal and family storage, and for the number of cameras we have.

However, I also accept that video processing is computationally intense. Apple can’t throw open the doors. But having advertised a feature as something it feels is useful, this service price tag seems too high. Apple rarely lowers service prices; I can’t think of a time it did. But it also can’t underprice the server capacity required to manage this task. The company may have painted itself into a corner.

[Glenn Fleishman is a printing and comics historian, Jeopardy champion, and serial Kickstarterer. His current books in preparation, which you can pre-order, are Flong Time, No See, and That One Matt Bors Comic. Other books include Six Centuries of Type & Printing and How Comics Are Made.]


The 27 OS releases have dropped. Jason has a review of macOS Golden Gate and Myke acts as the ambassador for Siri AI. And we’ve also got more reactions to just what makes the iPhone Duo so interesting.


Lex Friedman keeps Strategery alive

Screenshot of a tablet game showing a colorful segmented map on dark background.
A new, but familiar, Strategery.

Strategery was always one of our very favorite games in the early days of iOS. And by “we,” I mean large portions of the staff at Macworld, including both myself and Lex Friedman. Lex reviewed the app for Macworld, and we even gave it an award. It was a Hall of Fame iPhone game.

Strategery—named for Will Ferrell’s made-up word during his impression of George W. Bush—was a take on the classic strategy board game Risk. Risk is a clunky game to play, with an awful lot of little plastic pieces and dice rolling. Strategery did away with that, resolving battles with a single tap while replacing the map-inspired board with a series of procedurally generated game terrains. It was really great.

Now the bad news: The classic Strategery game, which hasn’t been updated for nearly a decade, doesn’t work on iOS 27, which (if you hadn’t noticed) came out today. I hate it when beloved software dies. And so does Lex, which is why he sprang into action and began building a game that could be a suitable Strategery replacement. (It was very good! I have played it a bunch over the last few weeks, via TestFlight.)

But then something delightful happened, as Lex recounts:

I loved Strategery. I didn’t feel good about knocking it off. So I reached out to the developers…. I had several delightful video conversations with Sumul and Courtland. And I lucked out: I found two of the nicest developers you could ever hope to meet. They still felt a ton of love for Strategery, they loved how many people still felt warmly about the game — but they didn’t have time to devote to keeping it updated. We worked out a deal for me to take it on.

The result is that Lex’s game inspired by Strategery has become Strategery! Existing Strategery users will just get it as a free update. And new players can buy it for $5.

Lex has added a few new features to Strategery, and with the consultation of the original developers, he’s restored some features he hadn’t even realized that he had missed.

What a happy ending. Strategery would always have a place in App Valhalla, but it’s even better if it remains alive and well. Thanks, Lex.


By Dan Moren

iOS 27 Review: Little things mean a lot

By now you’ve probably heard the promise of iOS 27: it’s a Snow Leopard-like year where Apple spent a lot of time not on big marquee features, but on smaller fixes and enhancements throughout the operating system. And that’s largely true—and largely to the benefit of the platform—but it’s also not the whole story. Because there is, of course, at least one major feature that comes to iOS 27 (and Apple’s other platforms) this year, and it’s a doozy: Siri AI.

The result is an OS that feels like a marked improvement over its predecessor, in everything from design to performance to capabilities. That’s not to say there isn’t still room for improvement—software is a living thing, and those of us who have been using it throughout the beta period this summer can attest to the fact that Apple is constantly at work trying to refine its experiences.

The promise of iOS 27 is that it’ll not only unlock new capabilities but also make your existing workflows smoother and quicker. That’s not a bad proposition for the device that many of us carry more than any other—as long as it can deliver.

Continue reading “iOS 27 Review: Little things mean a lot”…


By Jason Snell

macOS 27 Golden Gate Review: Bridging the Tahoe gap

MacBook screen showing Shortcuts app with automation ‘Turn on Dark Mode at sunset’, Notes with ‘Magnum, podcast’, Finder with ‘Podcast Archive’, and Golden Gate Bridge wallpaper.

Last year’s macOS release, macOS 26 Tahoe, was a mixed bag. While it added a bunch of solid new productivity features, it also included a half-baked visual update that muddied the entire interface. While I chose to view the glass as half full and accepted the interface imperfections, I understand that a lot of people just gave Tahoe a pass rather than inflict a visual regression on themselves.

No matter how full you think the (liquid) glass was, I have good news: macOS 27 Golden Gate is here, and it’s good. Not only has Apple addressed most of the visual problems with last year’s release, but if you skipped Tahoe, you’re also going to be dazzled by Tahoe features like Apple’s first native clipboard history, Shortcuts automation and AI access, and an improved Spotlight.

For everyone who spent a year grinding in Tahoe, Golden Gate doesn’t just improve the look of the entire system, but offers a host of other improvements. This is an update nobody will have to apologize for liking.

Design takes a step forward

The fact that there are more design changes in macOS than any of Apple’s other 27 updates speaks volumes about how broken many of the Tahoe design decisions were. Apple describes the design as “even more refined,” because in Apple marketing-speak, broken features are never remedied or fixed—past features are just improved. The truth is, Apple has rolled back numerous missteps and made changes to others to mitigate the issues they caused.

Floating glass sidebars inset from window edges—a choice that made sense metaphorically, but looked awful—are gone, essentially reverted to their previous design, sitting at the left edge of windows, with a darker background for contrast and colored icons to boot.

Screenshot of two macOS Finder windows.
Compare and contrast macOS Tahoe (top) and macOS Golden Gate (bottom): Windows are a little less rounded, toolbars float a little more clearly and buttons are more defined, the sidebar goes all the way to the window edge, and sidebar icons are colored.

Toolbars, one of the most important interface conventions of macOS, were flattened and ghostly in Tahoe. In Golden Gate, they pick up better shading and are more legible, though (strangely) the toolbar in inactive windows offers more contrast and legibility than in active ones! In Photos, toolbars are actual bars, not horizontal areas of floating glassy buttons—which means the system no longer has to attempt to add shading behind those areas in order to improve legibility. They’re just legible.

In Golden Gate, windows generally just feel… a bit more square. Apple has made window corners more consistent, and not having the curved corners of the sidebar right inside the curved corners of the window edge also helps make it feel a little less like you’re under the tyrannical rule of the Circle King.

Screenshot of Apple Photos on macOS Tahoe and Golden Gate
Compare and contrast Photos on macOS Tahoe (top) and macOS Golden Gate (bottom): The toolbar is now a discrete bar, not a floating series of semi-shaded buttons. The sidebar is reattached to the left.

Icons look better across the board in Golden Gate, probably because of a new layered icon compositing approach Apple is taking across its platforms. Unfortunately, apps that dare stick any of their extremities out of the mandated squircle shape are still put in a featureless gray box of shame, which makes it harder to identify icons, especially in appearance modes like Clear and Tinted that remove color as an identifier.

The iconic macOS “stoplight” window controls have even gotten a bit of a glow-up, with some Liquid Glass shading added to the three circles in the top left of windows. I think they’re cute. Not only are they more harmonious with the other Liquid Glass design elements in macOS (and all of Apple’s current operating systems), but they also hearken back to the classic Aqua design language that was introduced along with Mac OS X back in the day. I don’t know if I want to lick these stoplight icons, but they do look a little candy-like, and I’m here for it.

To hear Apple tell it, users are split on the transparency effect of Liquid Glass: some people despise it, and some people can’t get enough of it. As a result, all of Apple’s OS 27 updates introduce a slider—it’s in the Appearances pane of Settings on macOS—that lets you customize the transparency from sort-of-mostly-transparent to sort-of-mostly-opaque. Given that this update rolls back a lot of Apple’s decisions from a year ago, I’m inclined to believe that there really are two camps when it comes to Liquid Glass. Giving users an option to adjust the setting is fine—I think in the end I will adjust it just to the opaque side of center.

Continue reading “macOS 27 Golden Gate Review: Bridging the Tahoe gap”…


By John Moltz

This Week in Apple: Trio the screens, Duo the price

John Moltz and his conspiracy board. Art by Shafer Brown.

Apple holds an event, developers pay the price, and look who’s crawling back!

Finally, we’ll know what today’s specials are

At its “Surprise and shine” event this week, Apple unveiled a raft of updated products, including the new iPhone Pro and Pro Max, the Apple Watch Series 12, AirPods 5, some guy named “Ternus” and, in an absolute shocker that no one was expecting, a foldable phone.

I know, right? Just completely out of the blue. Who… who knew?

OK, if the iPhone Duo itself wasn’t shocking — having been the subject of rumors since the Nixon administration, a full two years before Apple was even formed — at least the fact that the company was able to keep the device to $1999 was a surprise to many. Or at least me.

After much speculation about the hinge, the screen, and how Apple was going to prevent a crease from being visible in an Apple foldable from Apple, Inc.,…

This is a post limited to Six Colors members.



Your Apple Watch isn’t recording audio, it’s flowing it

The Internet’s Dr. Drang on the Live Rewind and Siri Recap features announced this week:

The hoops Apple jumped through to avoid certain words is pretty funny. For example, in the discussion of Live Rewind, we learn that

Audio from the microphone flows into the audio buffer inside the Secure Exclave on the S11 chip.

You think your watch records the audio around you? No no no. The audio flows into the Secure Enclave, and flowing is definitely not recording because it’s a different word.

Notably Apple chose not to use a very common synonym for “flowing” that would be instantly understandable to most, because no doubt it did not like the implications of that word. So I guess it depends on what the meaning of the word “is” is.1

Also worth noting that the Siri Recap feature, unlike Live Rewind, does not even bother to alert people around you that recording—sorry, flowing—is happening, using similar linguistic hopscotch. From Apple’s own privacy document:

There is no audible signal because no raw audio is retained, and there is no way to reconstruct the original audio from a Siri Recap or share raw audio with anyone.

The implication obviously being only raw audio could even be considered a privacy violation. That’s an interesting way of framing it, even though I’m pretty sure there are people who would be upset to know that their conversations are being summarized even if audio is not being retained.

Glenn has already done a thorough and even-handed rundown of this feature, but I think Dr. Drang’s point about the lengths to which Apple has to contort itself to make it seem like this feature is on the up-and-up is, in and of itself, telling.


  1. Kids, ask your parents. Maybe your grandparents. Oh no, I’m old. 

By Glenn Fleishman

Should your Apple Watch always be listening?

Person with curly hair in a gray sweatshirt holds a large shell to their face, facing the sea under an overcast sky.
(Anastasiya Badun/Unsplash)

At my gym, all the signs are handwritten and friendly. In one section, a sign asks members not to drop their weights because there are downstairs neighbors.1 In the bathrooms, reminders to flush and wash hands. But throughout the gym, signs say—more directly—no live streaming. Other signs ask people to exercise consideration when recording their routines for themselves or their coaches to ensure nobody else is in their sight lines. Privacy in the gym is paramount to ensure everyone is not self-conscious and is comfortable.

Pictures of iPhone and Apple Watch with Siri Recap features: iPhone shows the recap of a conversation.
Siri Recap requires continuous audio capture, relying on Apple’s privacy protections and with no obvious disclosure to others in the vicinity.

I was thinking of my gym when I heard about Live Rewind and Siri Recap in the just-announced Apple Watch Series 12 and Apple Watch Ultra 4. These are two of the four flagship Audio Intelligence features launching in beta later this year. Both of these tools record audio continuously. Live Rewind lets you double-press the Digital Crown to receive a transcription of the last 15 seconds of conversation. Siri Recap takes notes on what it hears throughout the day and provides Apple Intelligence-generated summaries.

Both features have, understandably, freaked people out, made them angry, or caused them to shrug in resignation. Surely Apple is exaggerating the privacy protections it explains on the same page it describes the features! And if Apple is all in on recording us all the time without our consent or knowledge whenever one of its devices is nearby, the privacy game is over, isn't it!? Everything becomes fodder for the machine; private conversations are immutable; the future is surveillance!

I'm not one for extremes, and I've studied Apple's privacy and security provisions and mistakes for nearly 30 years. But I have concerns about these features from social, political, safety, and legal standpoints. Let me tackle the privacy and security first.


  1. Improbably, there is a 24-hour recording studio downstairs. This is not a Simpsons bit. 

Continue reading “Should your Apple Watch always be listening?”…


Video

Backstage Zoom: iPhone event reactions

We got together with Backstage pass members live on Zoom earlier today and had a fun discussion about Apple’s new iPhone, Apple Watch, and AirPods announcements!…

This video is for More Colors and Backstage Pass members only.


We give our keynote reactions, Dan makes tentative plans and Moltz and Lex need to get their hearing checked.


By Dan Moren

Don’t call it an iPad

“It’s just a big iPhone.”

A description of the Pro Max? The iPhone 6? The iPhone 6 Plus?

None of the above.

Those old enough—cough, cough—to remember all the way back to 2010’s introduction of the iPad might recall this as a common dismissal of the first generation of Apple’s tablet. Which, to be fair, was kind of just a big iPhone.1 Not that there was anything wrong with that—in fact, it was a pretty successful elevator pitch for an entirely new product category.

Smartphone screenshot showing notes and messages about Athena statue, light refraction, mangosteen vs rambutan, permits in Greece, flower scarab, fish see; includes email text and statue image.

But if you tuned in for Apple’s announcement of the iPhone Duo this week, you may have noticed something curious: Apple only rarely made mention of its very successful tablet line. The company’s view is clear: the iPhone Duo, even when open in all of its glory, may evoke an iPad, but it is very much not an iPad.

No padding

When introducing the device, new CEO John Ternus was clear about the Duo’s heritage:

We started with the experience that we wanted for ourselves, a larger display that feels as natural and intuitive as iPad.

At the risk of sounding like I’m nitpicking, let’s delve into that second clause there. It’s a comparison—it feels like an iPad.

Later on, when industrial design chief Molly Anderson did her best Jony-Ive-esque introduction to the device, she couched it in similar terms:

The two sides connect into a continuous frame, surrounding the largest iPhone display we’ve ever designed. Inspired by the versatility of iPad…

There’s a twofer there: the interior screen is the largest iPhone display, and it’s inspired by the iPad. Again, not an iPad.

Screenshot of a tablet showing a trip briefing titled 'Searching for Rafflesia TRIP BRIEFING' with a photo of a person beside a large red flower and handwritten notes including 'Specify Rafflesia arnoldii', 'Add specific location and coordinates', 'Rephrase to avoid repetition'. Text covers bloom details, location, aroma, trail, site rules, and preparation.

There are only two other glancing mentions of the iPad. One when Apple mentions upcoming support for the Apple Pencil—”the first time iPhone offers the great Apple Pencil experience that iPad users love”—and slightly later when it discusses the display: “Drawing on our learnings from iPad and Mac, we developed a custom nanotexture finish…”

And that’s it. Those four mentions of the iPad are all that you’ll hear in the entire event.

Apple’s product page for the Duo takes it even further: the only mention there is about picking up a Siri conversation from your iPad and continuing it on your phone. That’s it.

By comparison, that 2010 introduction of the original iPad? You’ll hear the iPhone mentioned more than 20 times, including about how the iPad runs iPhone apps. That was a lineage that Apple wanted made very clear.

Some room of one’s own

Why am I harping on this?

Because you better believe Apple thoroughly considers its word choice in all of its marketing materials, especially in its most viewed annual event.

Like a lot of Apple product marketing choices, this one is simultaneously surprising and, somehow, obvious. Apple could have described the iPhone Duo as an iPhone that opens into an iPad, leveraging the success of its tablet product line, especially compared to its Android competitors. It might even have helped assuage those concerned about the price tag: yes, it starts at $2000, but you’re getting an iPhone and an iPad in one. What a savings!

But I think Apple was also all too aware that this would be writing checks that it couldn’t cash.2 Because though the iPhone clearly takes cues from the iPad, it is definitively not an iPad. It’s not an iPad that you fold up to put in your pocket. Or an iPad with a little iPhone glued to the front. It’s not running iPadOS. You won’t be installing or running iPad apps.

And, like I said, there’s an obviousness to all of that. Because the iPhone Duo’s screen, large as it is—at 7.6 inches, it’s just .7 inches smaller than the iPad mini—isn’t necessarily ideal for all the features in iPadOS, whether it’s the multitasking windowing system, Slide Over, or even just the menu bar hanging out up at the top of the screen. Having it be an iPhone that works like an iPad when you open it up makes as much—or as little—sense as an iPad that works like an iPhone when you fold it closed.

This distinction also allows it the freedom to do things that the iPad doesn’t. Like the clever ability to pin a video to the top of the screen in portrait. Or being able to fold it and put it on its side for FaceTime calls. The way it shifts user interfaces away from the crease when it’s partially closed. All of these are specific affordances for this device, which helps set it apart from Apple’s other products. Even many of the interface layouts are distinct, like the vertical dock or the minimized status bar.

In some ways the Duo is neither an iPhone nor an iPad, but a third device. But if you’re going to pick one to connect it to, well, why wouldn’t you choose your—if not the—most successful consumer product of all time?

Verging on converging

In the end, the iPhone line is starting to impinge upon the iPad—not unlike the way the iPad itself has begun to blur the lines with the Mac by adding keyboard and trackpad support, windowing, and more.

This isn’t convergence in the way that some have feared, with all of the devices getting squished into a mushy middle ground. Instead, it’s informing each device with what the company has learned from its other products and, in typical Apple fashion, making each product the best version of itself.

Consumers fear convergence, but it’s a risk for Apple too. Because in a world where an iPhone folds out to an iPad, will people really buy both devices? The answer: some may not. But how many of those people were really in the market for an iPad in the first place? Apple is betting that people love their iPhones so much that, just as with the iPhone 6 and the Pro Max lines and even the edge-to-edge displays of the iPhone X and later, that what they really want is an iPhone, but more.


  1. Could have been worse. Anybody else remember “phablets”? *Shudder.* 
  2. Help, it’s 2026 and I’m still writing checks. 

[Dan Moren is the East Coast Bureau Chief of Six Colors, as well as an author, podcaster, and two-time Jeopardy! champion. You can find him on Mastodon at @dmoren@zeppelin.flights or reach him by email at dan@sixcolors.com. His next novel, the sci-fi adventure Eternity's Tomb, will be released in November 2026.]



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