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This Week in Apple: Pro devices at Pro prices

John Moltz and his conspiracy board. Art by Shafer Brown.

Apple announces things and responds to things and AI has another great week.

If you have to ask, you can’t afford it

Apple’s “Pro and Tell” week started on Monday with the announcement of a brand-new iPad mini at a brand-new price point! How exciting! Let’s just take a look at that new price and…

AAAAAIIIIIIEEEEEE!!!

Please, everyone, this was just Monday. I’m going to have to ask you to hold all of your price-based screaming until all of this week’s new prices have been announced.

The new A20-based iPad mini starts at $699, or $82.24 per diagonal inch of screen.

Or $2.74 per gram. Or $5.50 per GB. Or $82.92 per cubic inch. Or half a cent per cubic millimeter.

I just provide those statistics in case they’re valuable for decision-making. Personally, I decide based on the device’s aura as indicated by my personal mystical advisor, Count Morgo the Unfathomable.…

This is a post limited to Six Colors members.



App Report: Picture perfect

Let’s set aside the Mac this week and turn our app spotlight to the iPhone… and a more specific part of the iPhone at that — the camera.

A few of the following apps promise to extend the capabilities of your iPhone’s cameras, even if you haven’t paid up for the more sophisticated setup found on the Pro models. As for the rest, they’ll help you manage the photos you wind up taking and storing on your phone.

Do you have an app you’d like us to take a look at? Send an email to apps@sixcolors.com with a brief description — the app’s name, what it does and what it costs. We consider every app tip we receive, though due to the heavy volume, we won’t be able to respond to each and every email.

Now let’s turn our attention back to the big picture of this week’s camera-focused apps.

Continue reading “App Report: Picture perfect”…


iPhone 18 Pro Review: Highest Pro price ever poses a challenge for upgraders

Apple doesn’t roll out new iPhones every September because it’s fond of fall colors. In fact, if you’re a fellow old like me, you might remember the days when models like the iPhone 3G or iPhone 4 hit stores in the summertime. It wasn’t until 2012 and the iPhone 5 that Apple settled on fall release dates for its main models.

The fall rollouts are timed so that retail shelves are packed with new models just in time for the holiday shopping season. That way, people pressed for new gift ideas can always grab the latest iPhone model, and Apple’s financial division can celebrate a merry Christmas indeed toting up the sales figures.

A glance at the calendar right at this moment reveals that we find ourselves in that sweet spot right between the September release of the new iPhone 18 Pro models and the time when people start stampeding to stores, online or otherwise, looking for gadgets to buy ahead of the holidays. And that means deciding whether the latest iPhones should replace whatever phone you happen to be carrying around at the moment.

Of course, early adopters are going to take the plunge right away. But for the rest of us, deciding whether to upgrade to a new iPhone takes time, with that go/no-go decision hinging on exactly what the latest model can do that our current phone cannot.

I feel like I’m well-positioned to answer that question, having handled every iPhone since the first one came out in 2007. And, more germane to the issue at hand, I’ve also had a chance to spend some time using the iPhone 18 Pro to see just what’s different with Apple’s latest phone and how it builds upon what’s come before.

Continue reading “iPhone 18 Pro Review: Highest Pro price ever poses a challenge for upgraders”…


Typo found on 42-year-old spaceship

Jason Torchinsky at The Autopian joins me in shock at the revelation that the Helvetica S on the space shuttle Discovery is upside-down:

Wait, what? Discovery has an upside-down ‘s’ in its name? How the hell did that happen? Discovery was usually considered, by astronauts and NASA people, the jewel in the Space Shuttle crown. It was recognized to be the most reliable and best-performing of all the orbiters, and had the most missions and time in space. Since it was first launched in 1984, Discovery completed 39 missions, spent in total a full year in space, and traveled 150 million miles.

The thing flew for 27 years, and somehow nobody noticed that the ‘s’ was upside down on the starboard side name text?

[Via Paul Lukas’s Inconspicuous Consumption.]


‘A Mac for the iPad Generation’

At MacStories, Federico Viticci processes his feelings regarding Apple’s new MacBook Pro1, which has a touchscreen:

Steve Jobs was right about many things, but I’ve long disagreed with his take on the “terrible” ergonomics of touchscreen laptops. Sure, you don’t want to be forced to interact with a laptop display that sits perpendicular to the keyboard at all times. But for the occasional interaction that benefits from direct manipulation of content – whether that’s zooming on a picture or rotating a 3D object or game character with your fingers – it’s nice to have a secondary input method that does not rely on a UX abstraction such as a trackpad. Think of it as motion controls on a Nintendo Switch: you primarily play games with a controller and physical buttons, but, sometimes, it is nicer – and easier – to rely on the gyroscope for motion controls.

One of the great traits of Steve Jobs was that he held on to his opinions lightly, and once convinced he was wrong, he would quickly drop them and shift to the other side. Today touching a screen is second nature to a generation of computer users. Apple needs to support that, but nobody at Apple or elsewhere is saying that you should stop using the keyboard and trackpad and just touch the MacBook Pro’s screen. That’s not what this is about. It’s silly to act as if it’s otherwise just to score points—on a 16-year-old quote from a man who no longer has the luxury to change his mind.


  1. Federico wrote some of this piece while sitting right next to me, which may be the first time that’s happened for one of these link posts. ↩

Designing Mac apps for touch and multitouch

Via Jeff Nadeau on Mastodon, Apple has posted three videos detailing how apps can support touch interactions on the new MacBook Pro.

First, it’s Cas Lemmens discussing designing for touch on macOS:

Then, Raleigh Ledet details how developers can bring touch to their macOS apps:

And finally, Jonathan Tilley shows off the Live Activities interface, which appears on other Macs in the menu bar, but appears in the Dynamic Island on the new MacBook Pros.

While adding touch to macOS hasn’t radically changed the interface, there are definitely some different wrinkles Apple has added to make the touch experience better.


Quick thoughts about the new MacBook Pro

A crowd at a product event holds up phones to film a giant projected MacBook Pro with a motion-blurred keyboard and screen, while a presenter in a green shirt and gray cardigan stands on stage beside a blue wall.
John Ternus introducing the new MacBook Pro.

Hello from Los Angeles, where I’ve gotten a first look at the new MacBook Pro with PROLED XDR display. This is an all-day event, so I expect to learn much more as we get going, but the hands-on area is completely backed up, so I’m going to put some stray thoughts here right away.

It’s not the MacBook Ultra

I was standing right next to John Gruber when John Ternus announced on stage that we were about to see the new MacBook Pro, and he gave a shrug of resignation. John had come around to thinking that it might be called the MacBook Studio. I didn’t think Apple would go there, and I guess I was right?

In the long run, technology introduced at the high end comes down to the lower end eventually. Creating a whole new line of MacBooks above the MacBook Pro would imply that Apple is more or less permanently committed to having an additional differentiated product line. I didn’t think it would go that far, when presumably all Mac laptops will get touch and OLED… eventually.

However, these new laptops are still a cut above when it comes to what they cost… and as a result, Apple is still selling the older MacBook Pro M5 Pro and Max models as well. This is very much what the company did when the first Retina MacBook Pro models hit the scene—and were so expensive that it needed to keep the more affordable non-retina models around. For a while.

But again, inevitably, every MacBook Pro and then every Mac became a Retina Mac. And so it didn’t really make sense to create a new category of MacBook, nor does it today.

An unusual upgrade

Usually, a new MacBook Pro brings powerful new chips—but not this time. These new laptops have the same M5 Pro and M5 Max chips that are in the still-available previous models. According to reports from Bloomberg’s Mark Gurman, that’s because Apple decided not to release M6 Pro and Max chips and instead jump straight to M7 next year.

So… no new chips. But the body design is entirely new, something that happens only once every few years. In addition to that PROLED XDR display (it’s a pun and all in caps and I don’t know what to think about the name?) that is a real touchscreen, the big change is that the new laptops are appreciably lighter—about 15% lighter. The 14-inch model weighs 3.0 pounds (1.38kg), compared to 3.5 pounds (1.60kg) on the previous models. The 16-inch model goes from 4.7 pounds to 4.0 pounds. The new 14-inch model is closer to a 13-inch MacBook Air in weight than the older 14-inch MacBook Pro is.

It’s also almost imperceptibly smaller—hundredths of an inch thinner, less than a tenth of an inch wider, and about two-tenths of an inch less deep. So, smaller, but not so much that you’d notice. Obviously the priority was getting the weight down.

You know what weighs the most in a laptop? The battery. And Apple’s claiming 22 hours of battery life (24 for the 16-inch model) on these systems, which is unchanged from the older ones. That’s good news in that they managed to be lighter without sacrificing battery life, but it’s bad news for anyone who was hoping for Apple to maybe stretch battery life a bit more.

Minor touch affordances

Another question I had coming into this event was just how much effort Apple would make to adapt the macOS interface for touch. The answer is: A little, but not a lot. When you touch the screen, the interface makes subtle adaptations—more spacing in menus, more feedback when selecting and dragging items—but what it doesn’t do is flip into some new Touch Mode that looks and behaves totally unlike the Mac.

Not surprising, really—this is a conventional laptop with touch, not a convertible with a fold-back or flip-around hinge that makes it into something more like a big tablet. If Apple wants to make that laptop in the future, it can—and it can add a more complex touch mode then. Instead, this interface strikes me as Apple doing right by its own MacBook Pro users by making the touch interface nice, but also acknowledging that for most people, touch will be an additive part of interfacing with their Mac, on top of keyboard and trackpad.

That said, one portion of Apple’s intro video showed a developer using Xcode to test an iOS app, and they were touching the app in the iOS simulator. That… is a really cool use case. For the first time, developers will be able to touch their apps right on their laptop screen during development.

Apple sees the light

“I think you’re all really going to like this,” Ternus said on stage as he revealed the light-up Apple logo on the back of the new MacBook Pro. Spoken like someone who has been at Apple for many years and remembers the Old Ways.

Lighting up the Apple logo on the back of the display was always a fun feature. I’m sure there were all sorts of practical reasons why it made more sense to put a metallic laser-cut Apple or whatever back there, but not only did it feel less fun, it deprived the world of cafés full of little glowing Apple logos. Imagine the lost branding opportunities, Apple!

So… it’s back. I look forward to hearing Apple’s storytelling behind that decision, if there is any beyond the obvious, “why not?” But it warms my heart to see a glowing Apple logo and I hope that this retro design trend makes its way to every Apple laptop over time.

(Next up: Bring back the “breathing” sleep indicator.)


Our go-to note-taking apps, the chaotic ways we use our products like madlads, our predictions for Apple’s remaining autumn announcements and what caught our eye this season, and the silliest apps on our Macs or iPhones.


Apple begins a crash program to build a music player by the end of 2001, aided by a fortuitous discovery in Japan. Hardware chief Jon Rubinstein recruits a brash young product manager, Tony Fadell, to figure out how all the parts fit together.


Sorry, new developers, it’s vibecodetown

If you're like me, you receive three to five emails each day extolling the virtues of a new iPhone, iPad, or Mac app. If you're like Jason, you get dozens of these emails. If you're lucky, you're like neither of us—in that one respect.

They're often written in a friendly manner. They start with a reference or two to something I've written, then describe how the developer had an itch to scratch that solved a problem mentioned in my column. (Or not—the emails aren't always on target.) So they wrote TextEdit Genius (a fake name), which dramatically expands the capabilities of TextEdit. Or a Notes exporter. Or an app that lets you frame photos. Or whatever.

Don’t get me wrong. As a long-time tech writer, I love emails from developers.1 However, these particular messages are obviously, or not so obviously, written by chatbots. Perhaps the prompt is, "Try not to sound like an LLM," and then the developers further edit so they have at least a smidgeon of a voice. The apps they promote are almost certainly vibe coded, a term I loathe that describes using AI to write software or help write it. But not all of those apps are vibe coded—and that's the problem.

A screenshot of an email with the subject
What I suspect is a vibe-coded email offering a license to try out a vibe-coded utility.

If you're a serious developer, whether writing all the code by hand or using agentic assistance, with the intent to support and mature your app for years to come, how do you get the word out? How can you become a BBEdit, PCalc, or A Better Finder Attributes? In our current environment, how do you create an app that pierces through the fog?


  1. Some of my best friends are developers. Really! ↩

Continue reading “Sorry, new developers, it’s vibecodetown”…


Apple clears the decks ahead of its biggest announcement

A MacBook Pro opening against a black background, its side ports visible, with a giant glowing teal and blue "M6" behind it. The lid's edge cuts across the letters, which glow brightest where they show through below it.
It’s like the old one, but with a new chip.

Apple’s thunder keeps rolling this week. First it was the iPad mini, and now it’s a set of relatively minor announcements that would have just gotten lost in the anticipated introduction of OLED touchscreen MacBook Pro models on Wednesday.

Apple updated the base-model MacBook Pro from an M5 chip to an M6. This is the low-end model that basically exists to snag buyers who don’t want to use a MacBook Air. (To be fair, it’s got a much better display and active cooling, too.)

But don’t be confused: This is not Apple’s big MacBook Pro announcement of the week. What’s been abundantly clear is that whatever Apple announces Wednesday—whether it’s a set of replacements for the higher-end M5 Pro and M5 Max MacBook Pros, or an even higher-priced tier of OLED models above the existing high-end—will not impact the design or price of the $1,999 base M5 (now M6) model.

Apple also bumped the iMac to M6, retaining the existing design and colors introduced in the M1 model. There are some minor technical enhancements here, most notably Wi-Fi 7 and Bluetooth 6, with 2.5Gb Ethernet (on models with the Ethernet power adapter). But Apple does not seem interested in altering the Apple silicon iteration of the iMac in any substantial way.

Finally, Apple announced a slew of Creator Studio updates, showing that the company is not going to stand still when it comes to advancing its new creative software suite. There’s new content in Final Cut, improvements to music creation and an AI helper in Logic, generative fill in Pixelmator, and a bunch of AI features (leveraging both Apple’s own models and ones from OpenAI) sprinkled throughout the bundle.

Busy week already! I’ll be in L.A. Wednesday for whatever Apple’s announcing, and will be sure to report back here.


‘The Real Kevin Bacon’

Owen Lacey at The Pudding:

The conventional wisdom is that Kevin Bacon is the allencompassing center of Hollywood, so prolific that the game is a lot easier than if it were called the “Six Degrees of John Doe.”

However, Kevin Bacon is not the center of Hollywood. In fact, he never has been, and almost certainly never will be.

This is a wonderful showcase of data analysis and visualization. I didn’t guess who the real “Kevin Bacon” was, though I did guess the person who ranks third. And Lacey’s projections about who will become the supreme movie connector of the future are fascinating, too.


Lex and Moltz discuss Apple’s announcements today, what Apple will announce tomorrow and whether or not Lex’s internet will still be working then.


Jason and Myke have spent the last few days using the iPhone Duo, and they’re ready to report back. And, oh yeah, there’s also a new iPad mini and a draft of Apple’s forthcoming announcements this week!


Why Notes will never let us edit Markdown

Glenn Fleishman, art by Shafer Brown

The Notes app added Markdown import and export in the version 26 operating system releases, and the macOS 27 Golden Gate update lets us copy and paste as Markdown. Why can't we just write natively in that hoary, simple format?

I use Markdown all day, every day. In fact, I'm writing these words in Markdown without you even knowing it. All content-management systems (CMSes) I'm aware of support native Markdown entries when posting, and many writing and note-taking apps integrate Markdown conventions without needing to trumpet them.1 I typed two hash marks (##) at the start of a line by instinct when writing a Kickstarter post in that company's slightly awkward editor, and it formatted the line as Subhead (heading 2 in its style). Huh!

But Notes is a different animal: it's a rich-media note-taking app, not a text app (TextEdit or BBEdit) or word-processor/layout app (Word or Pages). Or, to paraphrase the humanist computer book writer Robin Williams, "Notes is not a typewriter."2


  1. I'm obliged to repeat my axiom about CMSes, having used dozens and written two or three: "All CMSes are bad, except the one you're currently using, which is worse." ↩
  2. Robin Williams, the Mac and typography author, wrote a number of incredibly useful early Mac-era books that framed and taught how many new designers thought about digital design and typography. ↩

Continue reading “Why Notes will never let us edit Markdown”…


Apple announces new iPad mini

Looks like it’s going to be one of those weeks. Apple Newsroom:

Apple today unveiled the all-new iPad mini, featuring a stunning OLED display in an even thinner and lighter design, a huge leap in performance with A20 Pro, and water and dust resistance. The larger 8.5-inch OLED display, also available with a nano-texture option, delivers higher contrast and more than 2x higher peak brightness than the previous-generation iPad mini.

The OLED display is really the top-line new feature here, although of course a processor three generations newer will dramatically boost performance. It’s the first iPad mini with real water resistance, which Apple chalks up to a new feature called the Acoustic Display, in which audio is being channeled through the display surface rather than more porous speakers.

The starting price is now $699 for a binned Wi-Fi-only version. That’s not cheap, but also not as expensive as I feared. Fans of this beloved model will particularly love the idea of using the new nano-texture option, I suspect. 


TSMC factories rise in the Arizona desert

I enjoyed Friday’s New York Times piece by Dan Wang about all the impacts, from the geopolitical to the personal, of Apple’s chipmaker Taiwan Semiconductor building fabs in Arizona as an attempt to boost American manufacturing capability and reduce risk of a future Chinese attack on Taiwan:

In Arizona, I saw how Taiwanese engineers are training American workers to build some of the most complex technologies in the world. TSMC is doing for America what Apple did for China.

And guess what? TSMC engineers and their families are having a great time. In interviews, they marveled at their new lives in the Sun Belt — the large homes, the friendly community, the opportunities for their kids.

The question is how long this can last.

I didn’t realize that a majority of Arizona residents weren’t born here, but I’m writing this from the Phoenix-area home of a California transplant with people from Minnesota and Wisconsin in houses on either side. And yesterday I was south of Tucson with family members who also came from California. It’s that kind of place.



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