By Dan Moren

March 31, 2026 10:00 AM PT

The Back Page: Dispatches from the Apple multiverse

Yes, here in our universe, Apple is celebrating its 50th anniversary. A milestone! The company is looking back on its success, its technology prowess, and the way it’s made us all willing to just say “AirPods” like that’s a set of words that makes any kind of sense.

But our universe is only one of many, and while it may be the 50th anniversary of Apple in several of those as well, the company hasn’t always been as successful—or at least as successful in quite the same way—as it has been here.

For example, did you know that on Earth 1208⍺-X, Apple never abandoned cat names for its operating system? They’re currently on Mac OS X 10.21 Norwegian Forest Cat. Meanwhile, on Earth 9876t-♉︎, the Pippin is the number two console, right after the Intellivision. And on Earth 632r-⍴ everybody wears iPod Socks. Nobody’s quite sure if it’s ironic or not.

All of these worlds are like ours, but ever so slightly different. And just in case you think the grass is always greener on the other side of the quantum fence, well, be careful what you wish for. As much as some people might deride Liquid Glass, be glad you don’t live on Earth 9w4598-Ω, where Apple really ran with that whole “lickable” interface thing. Computing has never been so sticky.

So let’s take this opportunity to fire up the old mulitversal radio and see if we can’t catch some dispatches from our nearby universes and see how Apple is doing there.

[static sounds]

Earth 0101010-λ

To celebrate its 50th anniversary, Apple today released its most groundbreaking product in decades, the Orb.

“Nothing is more iconic than the shape of the sphere,” said Apple CEO Jony Ive, appearing via towering hologram. “It has no beginning, no end, and speaks to where we all first issued from.”

“We think the Orb will be a big hit,” said Apple senior vice president of worldwide marketing Greg Joswiak, visibly sweating. “Our customers see whatever they want to see in it which means it can truly be any…”

[static sounds]

Earth Performis-18173U

…Apple today celebrated its 50th anniversary with the release of its most powerful computer yet, the Macintosh Quadra 3700X/II. Powered by an amazing 69050 Motorola processor running at speeds of up to 700Mhz with an astounding of 1GB of RAM and 200GB Western Digital hard drive, the 97300xfs/II will be the workstation of choice for high-end graphics applications. Its sturdy tower comes in a fetching beige, features 17 SCSI ports, and begins at just $8,999…

[static sounds]

Earth 1293857L-Γ

…and Apple CEO for Life Steve Wozniak today kicked off the 27th annual Segway Polo World Cup in Cupertino’s Steve Jobs Memorial stadium, as teams from across the globe vie to become the latest champions of the vaunted sport that has become a Silicon Valley phenomenon…

[static sounds]

Earth #000000-Δ

…would have been the 50th anniversary of Apple Computer. The now defunct company was acquired in 1997 by Dell Computer and shut down, the money returned to its shareholders. Dell, meanwhile, continues its innovative sales strategy of selling laptops by the pound…

[click]

Annnnd that’s about enough of that. Look, I won’t say that all of those universes are unquestionably worse than ours. Just as a random example, in not a single one of those other universes did Apple gift anybody odious a big golden trophy. I mean, you can only imagine what the rest of those universes think of us.

Anyway, with half a century under its belt, it’s time to start thinking about what the next 50 years might hold. I don’t want to spoil anything, but, well, better stock up on iPod Socks.

[Dan Moren is the East Coast Bureau Chief of Six Colors, as well as an author, podcaster, and two-time Jeopardy! champion. You can find him on Mastodon at @dmoren@zeppelin.flights or reach him by email at dan@sixcolors.com. His next novel, the sci-fi adventure Eternity's Tomb, will be released in November 2026.]

By Antony Johnston

March 31, 2026 4:00 AM PT

This machine changed my life

Let me tell you how the Mac changed my life.

In 1988 my high school form tutor, who was also head of the art department, got a Mac Plus. It was the only one in the school, as the computer room was all BBC Micros. In fact, so he said, it was one of the only school-owned Macs in England. It was kept in a locked office room, annexed off his classroom.

I loved playing computer games, and like all kids, I’d messed around with typing in BASIC programs from magazines. But whenever I strayed beyond the simple commands – LOAD, SAVE, PRINT, GOTO – I was out of my depth. I’ve never been able to get my head around DOS-like command line interfaces, let alone programming languages. They just don’t make sense to me, I’m all at sea.

(I’ve sometimes wondered if it’s because I always looked at computers as a tool, a way to do something, rather than a thing to do.)

So I don’t know why my tutor showed off that Mac to me, of all people. But I was gobsmacked by the visual interface and the tangibility of its spatial permanence model. ‘This icon here is your file. This window represents the space inside a folder. If you move the file into the folder, it will still be there, in that same visually-defined place, when you look inside again later.’

I know that sounds like the simplest, most obvious thing now, but in the 1980s it really wasn’t. Crucially, unlike a command line, it made sense to me.

So I was sold on the interface. But then what really blew my mind were the programs you could run on this thing. MacPaint. MacWrite. PageMaker. And the fonts! 12 different fonts you could place anywhere, change their size, make (some of) them bold or italic… again, this is simple and obvious stuff now, but not then.

For some reason, I don’t think any other pupils really took to that Mac. But I was hooked, and spent a lot of time in that cramped office room. I proceeded to use the Mac Plus’s tiny mono bitmap screen, paltry RAM, and single floppy drive to design and lay out two school magazines, one edition of the sixth-form ‘zine, and several judges’ pamphlets for the annual music and drama festivals – plus a bunch of, um, extracurricular stuff for my regular RPG gaming group: character sheets, combat resolution tables, equipment lists…

The ironic thing is, at no point did anyone tell me that what I was doing with this Mac could be a career. My work experience at the local newspaper had shown me that ‘layout’ was something done by chain-smoking men using bromides, cow gum, and rubylith – not computers. The very thought! So after flunking my A-levels (too much partying, not to mention fooling around on that Mac), I was a little unmoored and took the first office job I saw that sounded vaguely interesting: selling stationery.

I was an OK office drone, but my creative bent was obvious to everyone. My free time back then was dominated by games, music, and art. So, encouraged by my boss to go back to school and do something creative, I flicked through the local art college brochure… and found a course called ‘graphic design’. It even mentioned using Macs. Suddenly, I was back in that annexed room, designing a school magazine, and I knew what I wanted to do.

Perhaps the most amazing thing is how small the window of time and opportunity was where all of this could happen. Much earlier, and Macs barely existed; much later, and they were already in professional use everywhere. I was lucky enough to be right in that sweet spot.

I’ve been a professional writer for 30 years now, full-time for 24. That’s how most everyone knows me. But for almost a decade prior to that, I was a graphic designer at various agencies and publishers, eventually specialising in magazines. It was working in those places that gave me access to the net, and an online community that encouraged me to take fiction writing seriously. (Shout-out to alt.cyberpunk.chatsubo!)

There’s a whole chain of happenstance and chance events, too long to go into here, that led to me eventually being published. But if you follow it back far enough, that chain started with my form tutor introducing me to a strange new computer, which changed my life.

Happy birthday, Apple.

[Antony Johnston is a multi-award-winning, New York Times bestselling author of books, videogames, graphic novels, and more. Can You Solve the Murder? is available now in all good bookstores and online.]

By Jason Snell

March 30, 2026 10:00 AM PT

Apple at 50: Some great Apple history books

After I wrote my Wall Street Journal review of David Pogue’s excellent Apple: The First 50 Years (Kindle, Kobo, Apple Books) my editor asked for a sidebar recommending other books about Apple. I consulted my own collection and also asked a few of my friends.

If the 50th anniversary celebrations and talk have made you curious about Apple history, there are a lot of books out there. Here are some recommendations:

• West of Eden (1989) by Frank Rose. A recommendation from Stephen Hackett, this book focuses on Steve Jobs hiring John Sculley, which in turn led to Steve Jobs’s own ejection from Apple. (Amazon, used.)

• Insanely Great (1994) by Steven Levy. This is the definitive story of the original Mac, placed in the context of the 1980s personal computing revolution. Levy, whose 1984 book Hackers is an astounding history of the early days of computing, gets at the heart of what made that original Mac, and the original Mac team, special. (Amazon, Kobo, Apple Books, used.)

• Infinite Loop (1999) by Michael S. Malone. If the year of publication doesn’t tell you what this is about, the subtitle will: “How the World’s Most Insanely Great Computer Company Went Insane.” Recommended by John Siracusa, this is the story of Apple falling apart in the 1990s. (Amazon, used.)

• On the Firing Line: My 500 Days at Apple (1999) by Gil Amelio and William L. Simon. Of course Gil Amelio’s tell-all about his brief tenure as Apple CEO is self-serving. And yet I enjoyed reading it, because I believe that late-90s Apple was just as messed up as he describes it, especially when it came to the utter failure to replace classic Mac OS that led to Apple buying NeXT and bringing back Steve Jobs. Was Amelio a bozo, like Jobs apparently claimed? Maybe, but you can’t deny that he was there at a pivotal moment and made the single most important decision in Apple’s history. (Used.)

• Apple Confidential 2.0 (2004) by Owen W. Linzmayer. Prior to the publication of David Pogue’s book, this was probably the best collection of stories about the history of Apple. It’s still an entertaining read. (PDF, used.)

• Revolution in the Valley (2011) by Andy Hertzfeld. One of the core members of the original Macintosh team has a lot of amazing stories to tell. We think of the tech industry today as being corporate, but the original Mac was almost a countercultural object. (Amazon, Kobo, Apple Books, used.)

• The Perfect Thing (2006) by Steven Levy. Levy does his “Insanely Great” thing again, but this time about the creation of the iPod. You may think, well, the iPod’s pretty dated technology now, why does it matter? But this book gives you some clear insight into the entire product development process in the early days of Steve Jobs’s return to Apple. (Amazon, Kobo, Apple Books, used.)

• Creative Selection (2019) by Ken Kocienda. I’m not convinced that the definitive insider history of the creation of the iPhone has been written yet. But between Pogue’s book and this account from one of the creators of the original iPhone keyboard, we’ve got at least some good tales from that vital period. Here’s my original review. (Amazon, Kobo, Apple Books, used.)

• Apple in China (2025) by Patrick McGee. This is the definitive book of the Tim Cook era, at least so far, but it also covers as far back as engineering decisions made right after Steve Jobs came back to Apple. Even if you’re not interested in the Chinese angle, this book is worth reading because it reveals how Apple became and remains a titan of manufacturing, which is why it seems capable of building products nobody else can build. (Amazon, Kobo, Apple Books, used.)

• Steve Jobs in Exile (coming May 2026) by Geoffrey Cain. A detailed look at Steve Jobs after he left Apple, including everything that went wrong at NeXT—and how it made Jobs a better CEO when he returned to Apple. This book isn’t out yet, but I’ve read it and it’s quite good. (Pre-order: Amazon, Kobo, Apple Books.)

(Pro tip: The used books are really cheap, and it’s kind of fun to read an old, beat-up book when thinking about Apple’s history.)

By Glenn Fleishman

March 30, 2026 9:30 AM PT

Time for your meds, Mr. Fleishman

I have a mostly “love/not-hate” relationship with the Medications feature in the iPhone Health app. Having accrued and had treated a variety of conditions over the years, I found Medications a welcome addition in 2022. You can add drugs you take, the frequency (or as needed), and set them to a schedule. Then you receive a notification at the time you set, plus a reminder.

While I’m generally good at “medication adherence,” I’m not perfect. For many drugs, clinical research is based on regular administration and staying on a schedule. In some cases, you can injure yourself or reduce the effectiveness of a medication if you take it erratically, sometimes even missing a few doses, as with antibiotics or antivirals.

Medications is an oddball feature, though, as it’s kind of shoehorned into Health, and doesn’t use the normal Notifications system for alerts. I am sure that is in part because of the unique elements of ensuring reminders occur and recur. But also, it’s because your medication schedule is akin to time-of-day reminders: they should always occur at the requested time.

When you travel across time zones, that’s where confusion can emerge. While on a flight, you may have seen a notification that says “Time Zone Changed,” which suggests you need to check your medication schedule. You may see this for each time zone you pass through. Tap it, and you’re taken to the Medications view, where you can tap to rewrite the time zone to the local one—that is, 8 am PDT becomes 8 am MDT, GMT, etc.

But I had the opposite problem: traveling west to east the other week, I experienced the failure of negative knowledge—I wasn’t alerted about the time zone change and wound up missing a dose of meds.¹ I haven’t had this happen since I started using Medications and traveling, so I don’t know what failed.

Here’s the sequence of what happened (or didn’t):

• I flew across three time zones, from Pacific to Eastern. I was not alerted by Medications about the time zone change.
• I arrived in Boston, and with Settings > General > Date & Time’s Set Automatically option enabled, my iPhone and Apple Watch updated to EDT.
• The next morning, I forgot for the first time in seemingly years to take my morning meds.
• Later that morning, at 11 am EDT (8 am PDT), I must have received an alert that I missed. Medications alerts aren’t persistent in quite the same way as other notifications.

It was only late that night that I realized what had happened. Looking in Health > Medications and swiping way down to Options, I checked that Time Zone Change was enabled. It was. However, my whole schedule was three hours off. There’s no manual “reset to current time zone” button.

The workaround is to go to Settings > General > Date & Time, disable Set Automatically, switch to the old time zone, then to the new one, and then re-enable Set Automatically. At that point, I received the alert from Medications and was able to visit the app to approve changing the absolute time (8 am PDT/11 am EDT) to the relative time (8 am EDT).

Clearly, Medications has room to grow in its time zone support. Because of our body clocks, we may want to keep our medications on the absolute time: if you travel 12 time zones, you probably want to be sure you take your doses of daily meds about 24 hours apart. But there’s no good way to adjust Medications while traveling unless the alert is triggered. Calendar added an option for Floating events years ago, where they were fixed to a time of day rather than a time zone. Some kind of opposite-to-floating option or time slider needs to be added to make Medications more travel friendly.

[Got a question for the column? You can email glenn@sixcolors.com or use /glenn in our subscriber-only Discord community.]

[Glenn Fleishman is a printing and comics historian, Jeopardy champion, and serial Kickstarterer. His latest book, which you can pre-order, is Flong Time, No See. Recent books are Six Centuries of Type & Printing and How Comics Are Made.]

By Will Carroll

March 26, 2026 9:30 AM PT

Vision Pro and Cosm: Two of a kind?

The Apple Vision Pro feels like a product that’s waiting for the world to catch up, but the reality is closer to the opposite. The world is waiting for a reason to use it and that reason hasn’t quite shown up yet.

There’s very little wrong with the hardware. Apple built something that works in a way first-generation devices rarely do (says the guy old enough to have bought a Newton at launch) with displays that feel natural rather than novel and an interface that disappears quickly enough to let you focus on what you’re seeing.

The problem comes the moment you take it off. There isn’t a strong pull to put it back on. It’s impressive, even remarkable in bursts, but it doesn’t yet fit into a daily rhythm. That’s not a hardware problem. It’s a content problem, and more specifically, a cadence problem. Apple has treated immersive content like a prestige release schedule, carefully curated and spaced out, which works for television but not for behavior. If you want people to build a habit around something, you need volume and consistency, not occasional brilliance. Right now, Vision Pro feels like something you check in on rather than something you live inside, and that distinction matters more than anything on the spec sheet.

Neal Stephenson’s skepticism lands because it recognizes that gap. If the content never reaches a point where it becomes necessary, the headset remains optional, and optional devices rarely scale. What’s interesting is that the missing piece isn’t hypothetical. It already exists in a different form, outside of Apple’s ecosystem, and it’s showing up in a place that Apple understands better than most companies: people paying for experience.

Cosm is the cleanest example of that. It’s easy to dismiss it a high-end gimmick, a giant dome with a better screen, but that misses what’s actually happening inside those venues. People are buying tickets, planning nights around it, treating it as something closer to attending a game than watching one. The technology matters, but the behavior matters more.

Cosm is already generating meaningful revenue and drawing repeat customers, which tells you this isn’t just novelty value. It’s tapping into something real, the idea that proximity, or at least the feeling of it, has value even when the event is happening somewhere else.

The challenge for Cosm is that scaling that experience is difficult. These are expensive builds that require the right locations, the right partnerships, and enough capital to expand without diluting the quality that makes them work in the first place.

That is exactly the kind of problem Apple has solved before. It’s not just about having the cash, though Apple certainly has that. It’s about having the discipline to build a system that can expand without losing its identity and the distribution to make it visible at scale. If Apple owned something like Cosm, it wouldn’t just be a set of venues. It would be a front door. You could put an Apple Store in the lobby and it wouldn’t feel forced. It would feel like a natural extension of the experience, a place where people encounter the hardware in the context of something they already understand.

From there, the path to the home becomes clearer. Vision Pro, or whatever lower-cost version follows, doesn’t need to stand on its own as a category. It becomes an extension of something people have already bought into. The idea of watching a game “from somewhere else” is no longer abstract because they’ve already felt it in a room with other people. At home, it becomes a different version of the same experience, missing the crowd and the waiter, but gaining convenience and access.

The critical shift is in how Apple approaches rights. Trying to own sports outright is a losing strategy. The costs are too high, the competition too entrenched, and the fragmentation too deep. Apple has made smart moves with MLS, F1, and selective partnerships, but doubling down on exclusivity won’t unlock this. The better path is to work alongside the existing ecosystem. Install Cosm camera systems at major events, not as replacements for the broadcast but as an additional layer. Let networks and leagues sell that immersive feed as a premium product, with Apple taking a share for the technology and distribution. It’s additive rather than competitive, which makes it easier to scale and harder for partners to resist.

Apple has always been at its best when it connects behavior to technology in a way that feels inevitable in hindsight. Right now, Vision Pro still feels like a solution looking for a problem. The problem, or more accurately the opportunity, is already there in how people respond to immersive sports experiences. Cosm has shown that people will pay for that feeling. The hardware is close enough to deliver it at home. The gap is building the bridge between those two things in a way that feels continuous rather than experimental.

If Apple gets that right, the conversation around Vision Pro changes quickly. It stops being about whether people want to wear a headset and starts being about what they’re missing when they don’t. That’s the point where adoption tends to take care of itself.

[Will Carroll was an early writer at Baseball Prospectus who covers injuries at Under the Knife and talks about them on Injury Territory. He frequently co-hosts Downstream with Jason Snell on Relay.]

By Jason Snell

March 26, 2026 1:00 AM PT

“For All Mankind” returns with more Mars drama

The fifth season of Apple TV’s “For All Mankind” premieres March 27—really, the evening of March 26 for those of us on the West Coast. For the last few years, Dan and I have been reviewing episodes on our “NASA Vending Machine” podcast and I’m excited to have the show back.

As always, “For All Mankind” is about taking big swings. There’s always a dramatic, history-changing moment or shocking twist that’s not too far away. Set in an alternative past where the Space Race kept going after the Soviets landed on the moon (yep!), season four took us to a 2003 where Mars colonists sought more autonomy by hijacking an asteroid.

This season, which takes place in 2012, is still primarily set on Mars, though there’s also some space adventure in the offing. Apple tech fans will enjoy that we’ve finally reached the iPhone era, though the iPhones on “For All Mankind” are a little thicker than the ones we remember, and they might actually be Newtons. There are also a lot of early-2010s iMacs on display.

While the first episode has to do a lot of work reminding you of what’s happened recently and setting up the new power dynamics at play this season, subsequent episodes get pretty intense, pretty fast. At times the show plays with police procedural, mystery story, even car-chase adventure… familiar TV genre stuff, except it’s all on Mars! Mireille Enos of “The Killing” plays an important new role as an investigator for the Mars Peacekeeping force who is suspicious that several different crimes might have been committed out on the surface. There are also a bunch of returning faces, some expected and some quite surprising. (And also, yes, Joel Kinnaman is still in the show even though Ed is now basically in his eighties.)

I’ve seen the first six episodes thus far, so I don’t know where it’s all going, but I’ve sure enjoyed the ride. “For All Mankind” continues to use its alt-history setting to tell dramatic, almost operatic stories that can also disturbingly have relevance to current events in our own world.

By Joe Rosensteel

March 25, 2026 3:18 PM PT

How can Siri automate Shortcuts when it’s so opaque?

I’m pretty skeptical that Apple’s new Siri-wrapped Gemini will be able to accurately and reliably assist with automation. Gemini will be the foundation to Apple’s foundation models, but there’s no there there. Apple has no well-documented, debuggable, inspectable system to execute automation with, unless you count ancient and inscrutable AppleScript, and you shouldn’t.

Sure, LLM chatbots will spit out code (even AppleScript!) if you ask them to, but it might not work. It gets substantially worse when you’re asking LLMs questions about Shortcuts.

Go ahead and ask any chatbot to describe how to make a Shortcut to perform some automation that you’ve been wanting to do and then try to assemble what it suggests. It’s extremely tedious, prone to user error, and isn’t in any way guaranteed to work even when it’s all put together.

Agents that hook into development environments are much better than a bare chatbot because they can inspect, run, and debug the code they are generating. They aren’t perfect, but if you have an agent like Claude Code hooked up to an development tool like VS Code and start describing some Python script you want, it’ll execute and iterate until the output is what you asked for.

If humans don’t have access to documentation, to actionable debug output, logging, the ability to bypass/ignore actions as part of testing, and the ability to copy and paste snippets of code, then how can the new Siri do it?

Right now, Shortcuts works with AI models by passing some input and then receiving the output. When something goes to the model, the model transforms the data, and delivers a result back to Shortcuts. That’s a non-deterministic workflow, so any change to the model, or even just randomness in general, can produce different output. This means you can’t reliably troubleshoot or adjust it without introducing uncertainty in what new outputs you’ll get.

When working with an agent to assemble automation in an IDE, the code it builds is deterministic, so it will keep working even if the model changes. Not everything you want to automate requires LLM functionality when it runs, but not everything you automate should require hours of labor to fabricate the deterministic workflow version of it.

I really hope that the magic of new Siri isn’t going to be that it will just do things with bare actions and App Intents, magically, without any user-accessible process, or as a blob inside of a Shortcut you need to make. If I ask Siri to reorder a list, and it doesn’t do it correctly, I want to be able to access the scaffolding it created to see what went wrong, not just keep asking Siri to do it again in slightly different ways until I get output I like.

If Siri doesn’t produce anything inspectable, or it produces a Shortcut, then there’s not much work humans or AI can do to fix things.

AI cut below the rest

The problem the Shortcuts app is supposed to solve has never been solved, because no one really knows how to use Shortcuts unless they become a Shortcuts expert. Shortcuts is user-friendly in appearance, but not in practice. It’s meant to welcome people who don’t know anything about programming with its friendly drag-and-drop interface, and searchable actions panel.

Unfortunately, the names for actions don’t always say what they do, and the documentation is often a vague piece of filler that’s frequently reused for more than one Shortcut action. Even experienced programmers can get flummoxed when they try to search the available actions for seemingly standard functions, like reversing a list.

Magic connections are magic, until your script gets any longer than the length of your screen and you need to start dragging actions around, inevitably breaking connections and making unintended ones. With a text-based script you’d have to keep track of the names and spelling of your variables, but they don’t change out from under you if you add more lines of code above or below them.

You can’t do one of the most simple, and useful things in scripting, which is commenting out (ignoring/bypassing) something to test or evaluate alternatives.

A lot of the time, when people are using Shortcuts, they’re relying heavily on the run shell script action to do actual programming that lets them write normal, vanilla code, or ssh’ing into a server from iOS to do the same thing. It’s nice that Shortcuts can do that, but shell scripts aren’t cross platform, and ssh’ing into a server is in no way accomplishing Shortcuts’ mission.

Without logging, you can’t ask Siri why your automation that was supposed to run in the middle of the night didn’t run. Maybe it was a permissions issue that was never raised when the shortcut was created. You, and Siri, just don’t know.

AI rising tide lifts all boats

Again, Apple doesn’t have to do these things just for humans, or just for Siri. They are in no way mutually exclusive.

If the concern is that Shortcuts shouldn’t be like a programming language, with tracebacks, and logs which would put off “normal people” then just remember that “normal people” don’t really use Shortcuts. They ask a chatbot to just do it, and Siri, as Apple’s chatbot, could take advantage of those fiddly, programming bits and perform its role better, in a way that was auditable.

I have seen people make frantic posts on Mastodon about how AI is deskilling programmers, but the beauty of Shortcuts is that Apple already applies the deskilling at the factory.

[Joe Rosensteel is a VFX artist and writer based in Los Angeles.]