By Dan Moren

April 7, 2026 2:34 PM PT

A PC user spends two weeks with the MacBook Neo

Like millions of people around the world, I have a mixed marriage: I’ve long used Macs, but my wife Kat’s personal computer is a Windows PC.

That categorization isn’t entirely fair, though—because Kat also uses an iPhone and wears an Apple Watch every single day. We have an Apple TV in the living room and a HomePod mini in the kitchen. She’s certainly no stranger to the world of Apple devices. If anything, the Lenovo laptop that largely lives underneath our TV is the odd one out in the house.

When we bought her that laptop for personal use a year or so back, price was one of the primary drivers—until the MacBook Neo, the $500-ish computer range was a market in which Apple simply didn’t compete. But when the Neo arrived last month, I thought this seemed like an ideal time to see what would happen if we took advantage of Apple’s two-week return period and tried to replace her personal PC with a Mac. So, I ran down to our Apple Store one Sunday and picked up an Indigo MacBook Neo with 512GB of storage for her to put through its paces.

This wasn’t just an opportunity for her, though—it was also a chance for me to see what it was like for someone who has largely only used a Mac in passing to switch up their habits and use it full time. The result was, honestly, illuminating. In addition to jotting down some thoughts about our experiment, we’ve also recorded a podcast in which Kat and I discussed her experience, including what won her over and what areas didn’t quite work for her.

Making the jump

One thing that jumped out at me when I was first helping her set up the MacBook Neo was the acclimation process. There are plenty of things that we long-time Mac users take for granted as the way things work, but if you’re switching from another platform, they can seem not only unobvious, but downright hostile.

For example, I noticed she ran into a lot of problems with two-finger clicking. Apple’s trackpads are often considered best of breed, but they can be jarring to somebody who’s not used to them. She would frequently bring up context menus by accident, because she’s used to resting her second finger on or near the trackpad while clicking. This is one of those habits that simply takes time and muscle memory to adapt to, but it can definitely get in the way when all you’re trying to do is click a button.

Sometimes there are larger differences that just need to be re-learned. For example, Windows has long featured a very keyboard-driven interface in which you can access most of the drop-down menus without resorting to using a pointing device. While this is technically possible in macOS, it’s not quite the same: either you have to some specific workaround like using the Command-? shortcut to access the Help menu and then search or use the arrow keys, or you have to enable macOS’s Full Keyboard Access, which is an extreme option that can really disrupt the user interface.

We also ran into some idiosyncrasies that seemed particular to this experience. For example, this version of the MacBook Neo shipped with the previous version of the iWork apps, before their inclusion in the Creator Suite. Not only did this lead to some weirdness where you opened an app and were immediately told to download a different version of that app, but there was some sort of bug upon first run that really degraded the performance: in Numbers, for example, we dealt with repeated spinning beachballs as we tried to do anything as simple as enter data into a cell. It’s the kind of experience that leaves a bad taste in your mouth, even if subsequent uses later in the week were fine.

It’s the ecosystem

As for the positives, they tended to fall into two categories. The first I’ll call “quality of life” advantages. The build of the MacBook did not go unnoticed, with the solidity of its aluminum chassis and a keyboard that she deemed excellent. (She remarked several times on how much she enjoyed its clicky-clacky nature.) The Neo also runs far cooler than her Lenovo laptop, despite its lack of fan, and has a vastly superior battery life.

She, did, however knock the MacBook Neo on one hardware feature—or lack thereof. And no, it wasn’t the two USB-C ports or that one is slower than the other. It’s the lack of a touchscreen. That’s a feature that even budget PC laptops have had for a long time, and Apple—arguably the king of touchscreens!—has refused to bring to its computer platform. Coming from the Windows side, I can understand how weird that is—at least for now.

But the biggest win were what I’d call the ecosystem advantages. Since Kat already uses an iPhone and an Apple Watch, having all her passwords synced and at her fingertips—literally, since I sprang for the model with the Touch ID sensor—was deemed life-changing. Likewise, the ability to use apps like Messages on her Mac and have it seamlessly integrate with her phone was a real plus. However, we did run into one small hiccup there: at first, Messages wasn’t showing names of contacts; we discovered that was because Contacts had only synced about a dozen address records. After some further poking around, it turned out that most of her contacts were stored not in iCloud, but in her Google account. Once we set that up to sync, things worked fine, but it was another hoop to jump through to get everything working properly.

Similarly, she really appreciated the integration with Apple Pay and Touch ID. That’s a workflow she’s gotten very used to on her iPhone and Apple Watch, and its ease and simplicity is familiar—and equally good—on the Mac.

Where the Mac doesn’t always Excel

However, despite her generally positive reception to the MacBook Neo—which I think surprised even her—Kat was equally adamant that one place she’d never be able to use the machine is in her work. The main reason: Excel.

Kat spends a lot of her professional life in Excel, doing work like finance or advanced modeling—tasks that I cannot even pretend to understand. Now, Microsoft does of course make a version of Excel for the Mac. However, while it shares most of the same features as its Windows counterpart, most is not all. One key feature that she relies on in her work is a slew of powerful keyboard shortcuts that simply have no Mac equivalent.

I couldn’t believe this was the case in the year 2026, but sure enough. I even uncovered a Reddit post detailing this discrepancy, which itself links to a very lengthy Microsoft support document on all the keyboard shortcuts.

While you could laboriously remap many of these options to a Mac keyboard, the question simply becomes: why? In the strange eventuality where she was forced to use a Mac for her work, it would probably be far more expedient to simply run a Windows version of Excel in an emulation environment than create bespoke equivalents. But retraining all her muscle memory and skills? That’s a non-starter.

Goodbye, MacBook Neo

After two weeks, I’m sad to say the MacBook Neo was packed back in its box and returned to the Apple Store to spend more time with its family. In lieu of flowers, please send donations to the poor Windows users.

Honestly, this wasn’t a slight on the Neo itself—the simple truth is that Kat just doesn’t use her personal laptop for much. In fact, the biggest competition to the Neo was not the Lenovo, but her iPhone, which is where she does most of her everyday computing tasks. Like many of us, she’s gotten used to a life that’s phone-first and only turns to a computer when she really needs something like a keyboard.

Ultimately, were that Lenovo to break tomorrow¹, Kat deemed that she would be tempted—perhaps even likely—to replace it with a MacBook Neo. But as it stands today, that PC is still alive and kicking, and thus we don’t have the need to buy a replacement that will, itself, barely get used.

Despite the Neo’s return, I consider the experiment to be an overall success. For someone who has long been frustrated with her experience using a Mac whenever she had to sit down at my desk², Kat ended up surprisingly pleased with the Neo. Were she to end up using a Mac more, I believe she might even find herself delighted with all the other features she has yet to discover. It gives me hope that our house may still someday be united in platform harmony.

[Dan Moren is the East Coast Bureau Chief of Six Colors, as well as an author, podcaster, and two-time Jeopardy! champion. You can find him on Mastodon at @dmoren@zeppelin.flights or reach him by email at dan@sixcolors.com. His next novel, the sci-fi adventure Eternity's Tomb, will be released in November 2026.]

By Glenn Fleishman

April 6, 2026 11:19 AM PT

Stolen Device Protection may protect you from accessing your own device

You might have noticed that, after installing iOS 26.4, your iPhone is behaving differently. Some actions (like changing your password) require a one-hour wait, followed by biometric authentication. You never had to do this before. Why now? Because with iOS 26.4, Apple has decided to enable its Stolen Device Protection feature on all iPhones. This feature may not make you safer—or feel safer—but it should prevent or severely deter misuse and hijacking of your iPhone and Apple Account.

Alternatively, you may not have noticed this—several sites reported in February 2026, during the 26.4 beta testing period, that Stolen Device Protection was automatically enabled in the update. Or a dark pattern—a user-interface design that pushes you to a particular decision without removing one or more others—may have caused you to opt in. However, I’ve found no confirmation from Apple, nor do various sites that write about Apple have a definitive answer!

So this is a good time to review Stolen Device Protection, whether or not you had it enabled without your permission.

One who steals my iPhone, steals my Apple Account

Months after a report in the Wall Street Journal about multiple people being assaulted or shoulder surfed to unlock a stolen iPhone, and from there to hijack the owner’s Apple Account, Apple added Stolen Device Protection. This feature flipped the script on iPhone authentication, requiring Face ID or Touch ID to access certain features or make significant changes—a passcode no longer sufficed. It also added a cooldown period, requiring a one-hour delay in many circumstances before those biometrically authenticated actions could occur.

The scenarios are very straightforward:

• Shoulder surfing: You’re at a bar with someone, and a stranger offers to take your picture. Your hand them your iPhone, and they make some attempt and say it’s locked. They hand it back and you enter your passcode. Now they take your photo—and run off with your phone, or someone later grabs it when you’re distracted. What might have happened is that they intentionally locked the phone, and a nearby confederate is using their iPhone or another device to zoom in and record high-resolution video of you as you enter your code.
• Violence: The Wall Street Journal’s account included instances of people being drugged at bars or at people’s homes, then convinced to give out their passcode. If drugging failed, or sometimes instead of it, violence or coercion is used. As recently as February 2025, a news report from Minneapolis quoted both law enforcement and victims.

With a passcode, those with criminal intent can access all sorts of stuff stored on your phone, including bank accounts, and use Apple Pay. What’s worse is that the Wall Street Journal reports documented that with a passcode, a thief or attacker could initiate an Apple Account reset, allowing them to hijack your account, change its password, and render it inaccessible to you—perhaps forever! (Apple is being sued about recovering such stolen accounts.)

Now, it’s unclear how many people suffered this kind of crime. It might have been dozens or hundreds—maybe it was thousands? There’s no comprehensive law-enforcement data, and Apple has offered no insight. Stolen Device Protection can cause minor to major inconveniences, depending on which features you can’t use for an hour, so I assume Apple found the issue significant enough to roll it out in 2024—and to push people to enable it in 2026, if not enable it for them.

Note that this remains an iPhone-only feature, even though an iPad could be exploited the same way. I have to infer either that Apple has had almost no reports of exploitation via iPad passcode theft, or that they are balancing the needs of the average iPad user who is out and about with that device against the complexity of managing Stolen Device Protection.

If you have Stolen Device Protection enabled or want to, let’s go over what that entails.

Manage Stolen Device Protection

On your iPhone, go to Settings: Privacy & Security: Stolen Device Protection. If it’s disabled and you want to turn it on, you will be unable to do so if you don’t meet a number of requirements:

• Two-factor authentication on Apple Account: Nearly everyone has enabled this, or Apple has upgraded them to it.
• iPhone passcode: If you don’t have a passcode, I’m not sure we should be friends anymore.
• Biometrics: Face ID must be enabled; or, with older iPhones, Touch ID.
• Significant Locations: A slightly obscure feature, you find this in Settings: Privacy & Security: Location Services: System Services: Significant Locations & Routes.¹ Apple stores this information only on your devices, and uses end-to-end encryption to sync the data among them.² You can’t view these locations—only see a few recent ones, and a total number of stored records. You can tap Clear History and confirm to remove them.
• Find My: Find My has to be enabled on your iPhone, and it can’t be turned off as long as Stolen Device Protection remains on.

Once enabled, you see two options: Away from Familiar Locations and Always. Familiar Locations ostensibly leans on Significant Locations, but I’ll warn you that I have, on multiple occasions, been in my home, a place I spent a significant majority of my time, and was told by Stolen Device Protection that I wasn’t in a familiar location.

When you try to carry out certain actions, that’s when the protection kicks in. There are two kinds of deterrence:³

• Biometrics required (always): If you try to use stored passwords or passkeys from the Passwords app, view the virtual card number assigned to an Apple Card or Apple Cash, or try to disable Lost Mode in Find My, among other actions, you must use Face ID or Touch ID. A password won’t suffice. If someone stole your passcode and iPhone, they don’t have your face or fingertip.⁴
• Security Delay: For other tasks, a one-hour countdown timer starts if you have Always enabled or set to Away from Familiar Locations and are in such a place. At the end of that timer, you must use Face ID or Touch ID before proceeding. This includes updating your Apple Account password or signing out of your Apple Account on the device, turning off Stolen Device Protection (a little meta, there), or adding or removing Face ID or Touch ID. This makes it much harder for a thief to perform any critical action. In case of drugging, that has sometimes included still being in proximity of the person—why not add light kidnapping to assault?—but that appears to be rare.

I suspect that with Stolen Device Protection, a thief flings the iPhone away as soon as possible, except in even rarer circumstances than the above.

If you’re not typically in environments in which you might be at risk of the specific kind of theft or violence discussed above, Stolen Device Protection can be overkill and a pain. As noted above, I do spend most of my time at my house, working from a home office, and I avoid crowded bars and other venues.

However, if you like the additional protection and are willing to deal with the timeout or location-based iffiness of Stolen Device Protection, turn it on and give it a try, if Apple hasn’t already done so for you or snookered you into it. And you can always turn it off—it just might take an hour.

For further reading

I write about all sorts of security and protection, mostly focused on people having physical proximity to your devices, in Take Control of Securing Your Apple Devices.

[Got a question for the column? You can email glenn@sixcolors.com or use /glenn in our subscriber-only Discord community.]

[Glenn Fleishman is a printing and comics historian, Jeopardy champion, and serial Kickstarterer. His latest book, which you can pre-order, is Flong Time, No See. Recent books are Six Centuries of Type & Printing and How Comics Are Made.]

By John Moltz

April 2, 2026 9:00 AM PT

Missed connections: Me and Apple

Sadly, unlike so so many of my fellow long-time Apple fans, I have no picture of me with my first Mac.

It’s probably just as well. You would not be able to handle the sheer hair of it all. Most of it on me, some of it inexplicably on the Mac. But, for the record, it was an SE FDHD with two floppy drives and an external 30 MB hard drive. I bought it used in 1990.

And I loved it.

I was hooked. It helped that I had just started grad school and could stay up all night playing Shufflepuck Cafe, Shadowgate and Strategic Conquest when I should have been studying.

I continued to buy Apple products throughout the ‘90s — an LC, then a Quadra 610, a Performa 6400, a PowerBook 520c, two Newtons and finally a Power Mac — when everyone in my family was buying PCs. (Now they’re all on Macs.)

I followed Apple rumors like crazy. Apple was working on a game system! A set-top box! Taligent was going to save the company! No, it was going to buy BeOS!

By 2001, it hit me: it was the rumors that were crazy, not me. Most of these people didn’t know what they’re talking about. I could write this stuff!

Hey! I could write this stuff!

So I did. I started writing Crazy Apple Rumors Site. And guess what? Yeah, it changed my life. But it also just led to some funny stories.

The first one I remember is after publishing a story one night (I wrote most of them after coming home from work), I woke up the day to find a message in my inbox from one Phil Schiller.

Normally that would be cool! An Apple executive! Emailing little ol’ me! Wow!

But there was a problem. The piece I had published the previous night was… less than flattering. Because the Enron trials were going on at the time and Schiller had given a speech at the annual QuickTime conference (yes, there used to be a QuickTime conference) that some said paled in comparison to a Steve Jobs show, I wrote that attendees wished Schiller had just pled the Fifth as so many Enron executives were doing.

So, when I saw his name in my inbox I did not think “Wow!” — I thought “Oh, crap.”

To his credit, Phil was extremely good natured about the jab and we went on to exchange emails over the years about various pieces I wrote. Schiller became a CARS staple, launching any number of my patented bad Photoshop jobs. My last exchange with him was to express my condolences on the death of Steve Jobs in 2011.

Some of my ideas were certainly better than others. One piece joked that Apple was introducing “iPorn.” That was it. That was the joke. In my defense, I was very young.

OK, I was in my late 30s. There. Are you happy? I’m not.

To create evidence of this claim, I took a screenshot of Apple’s homepage, added a blurred out pornographic picture to it and posted it with the article. I really could have and should have been doing literally anything else.

The day after posting that gem, the phone rang. Because I had a PowerBook in for repair at the time I was thrilled to see that the caller ID read “APPLE LEG”. If only I’d known what the truncated last two letters were. Instead I naively thought “Ah! News about my repair!” It was not that at all.

When I answered the phone, the woman on the other end identified herself as being with Apple Legal.

Ah. “AL”. Those were the missing two letters. She explained she was calling to demand that I take down the screenshot of their homepage with the porn added, claiming it violated the company’s copyright on the images. Presumably the non-pornographic ones. Upon hearing this, I immediately referred her to my lawyer who informed her of the fair use doctrine and hahaha, no, I folded like a cheap suit. I hand-drew a version of the image and posted that in its place.

(It is now hilarious that one of my current beefs with the company is that it continues to offer up apps that make non-consensual porn. Who says irony is dead?)

There were many other fun stories, including the time I wrote a piece saying that, for reasons unknown, the then 43-year-old Avie Tevanian was going through puberty again; slamming doors, pouting, stomping around the Apple campus and generally making all the other executives miserable. Do I know why I wrote this? I do not. This also prompted contact from the upper echelons of Apple corporate. Tevanian emailed me the next day to point out the big mistake in my article: I got his age wrong. He was actually 42.

But the big story was the one I would not find out the rest of until watching The Talk Show Live from WWDC back in 2019 seventeen years later.

Some time around May of 2002, I got an email from Schiller asking me if I would ever consider coming to work at Apple. As someone who spent way too much time thinking about the company, it was like being asked if you want to move up to The Show. But I live in Tacoma, WA, and remote work was not on the table with Apple. My wife and I were both happy with our jobs and loved living in Tacoma (shut up). So, after sweating it for a bit, I replied that, while I was flattered, it didn’t feel like a move I was ready to take right then.

At the end I quipped something to the effect of “If my situation changes and I’m suddenly really desperate, I’ll let you know!”

What I didn’t know until Greg Joswiak told Apple’s side of this story to John Gruber is that hiring me wasn’t Schiller’s idea. Apparently they sometimes used to pass around my articles at Apple’s weekly marketing meetings and, one time, Steve Jobs read one of my pieces at a meeting. Aloud. After what I’m sure was uproarious laughter, Steve said “That guy’s a pretty good writer. Why don’t we reach out to him to see if he wants to come work at Apple?”

Schiller wasn’t just idly asking me a question about my long-term career goals. Steve Jobs was saying “Hey, dumbass, do you wanna come work here, make history and also a bazillion dollars in stock options?”

And I said…

(this is what I said)….

“Only if I get desperate!”

Well, happy 50th, Apple. It probably wouldn’t have worked out anyway.

[John Moltz is a Six Colors contributor. You can find him on Mastodon at Mastodon.social/@moltz and he sells items with references you might get on Cotton Bureau.]

By Jason Snell

April 1, 2026 1:56 PM PT

Apple releases iOS 18 security updates for iOS 26 holdouts

Last December I complained that Apple was withholding iOS 18 security updates from iPhones capable of running iOS 26, leaving users who didn’t want to upgrade to Apple’s latest OS version yet in some security peril.

Well, I have good news and bad news. The good news: As of Wednesday April 1, Apple is pushing out iOS 18.7.7 to all devices running iOS 18. This update, released last month for devices that were not capable of running iOS 26, is now available even for compatible devices. If you’ve got auto-update turned on but have not gone through the steps to do a full upgrade to iOS 26, this update can be automatically pushed and applied. This is good news, as those who have opted not to run iOS 26 will get to take advantage of several sets of security releases.

Now the bad news: This is happening because of some really bad security breaches like DarkSword and Coruna. As Apple noted in a security update:

We enabled the availability of iOS 18.7.7 for more devices on April 1, 2026, so users with Automatic Updates turned on can automatically receive important security protections from web attacks called DarkSword. The fixes associated with the DarkSword exploit first shipped in 2025.

Now, to be clear, security patches on an older operating system are not as effective as they are on an entirely new system, since a new OS like iOS 26 has all sorts of structural changes made for security reasons. As a new Apple security note says, iOS 26 “contains the strongest security protections.” If you’re very concerned about your iPhone being secure, updating to iOS 26 is going to make it more secure than updating to 18.7.7.

But this does mean that Apple’s patches, which seek to break the chain of bugs that led to serious security exploits, are available to many more people.

Bottom line: If you’re an iOS 26 holdout, and you’re not ready to update your iPhone, at the very least you should update to 18.7.7 and protect yourself from some seriously ugly malicious software.

By James Thomson

April 1, 2026 12:17 PM PT

Apple at 50: Gonna be, gonna be golden

A 50th anniversary is a good time to reflect on your relationships, and it seems lots of people have thoughts about their time with Apple today. I would definitely not be where I am in life without the company, for both good and bad, so here are mine.

Technically, my days with Apple started by playing games on my next-door neighbor’s Apple II in the late 70s or early 80s. When enough time has passed, the exact memories naturally become a little bit fuzzy. It was certainly before I got my own Commodore 64 in 1983, I know that much, but I don’t think I can exactly claim to have been there from the very beginning. Anyway, little did I know back then that I would actually get to house sit for the guy who designed the thing. Foreshadowing. 

My best friend’s dad was a university professor from California, and he had brought over an Apple II of some flavor. I don’t remember them being common over here otherwise—the UK had a weird home computer industry all of its own, but this was probably just the perspective of a little kid who only wanted to play video games.

I eventually graduated from my C64 to an Atari STe around 1989, which had many better games than a Mac, and built-in MIDI ports as well. It was also way cheaper than a Mac, and it was totally fine. There was a GUI and a mouse, and those are all the same anyway, right?

Then, just a year later, I started a degree in Computing Science at the University of Glasgow, and back then all the computers in the labs were Macs. Generally, Mac Pluses or SE/30s, with the occasional brand new LC in the second-year labs. And so I used them, and I realized quite quickly that Atari had completely ripped off the Mac GUI, and not exactly done an amazing job of doing so. 

Continue reading “Apple at 50: Gonna be, gonna be golden”…

By Dan Moren

April 1, 2026 10:06 AM PT

Apple at 50: From rebel to empire?

As Apple hits its half-century milestone, it seems like we’re all of us waxing a bit rhapsodic about the company, its products, and their effects on our lives. So who am I to skip out on a trip down memory lane?¹

Weirdly, I was born almost perfectly in between the founding of Apple on April 1, 1976, and the release of the first Macintosh on January 24, 1984. But the former was only one of two events that occurred around that time that would go on to have a profound impact on my life. Because just over a year after Apple was founded, on May 25, 1977, came the release of the original Star Wars.

Oddly, those two events are intertwined at various points, not only with my life, but with each other. That’s true both in time and in space, where ultimately, these two influences would effectively bracket the San Francisco Bay Area, with Lucas’s Skywalker Ranch just north of the city and Cupertino to its south.

And the connection extends even further—the interplay between the rise of computer technology and its effect on modern moviemaking. John Knoll, the creator of Photoshop, would go on to work for Lucas’s groundbreaking visual effects firm, Industrial Light and Magic. A group within Lucasfilm would later evolve, with funding from Steve Jobs, into the animation studio Pixar (which, along with Lucasfilm, would be eventually acquired by Disney). I definitely had a wallpaper on my Mac in college photoshopped with Steve Jobs and George Lucas in it—what can I say, I know who I am.²

There are thematic ties, too. I wasn’t the only Mac fan amongst my friend group, but in the 1990s we were engaged in pitched battle with the behemoth that was Windows. It lent something to our identity, then—we were no less scrappy underdogs than the Rebel Alliance fighting back against the evil Empire.

(I can admit, from this later date, that I cast envious glances at my friends’ PCs, able to run games like TIE Fighter and Might and Magic, while I had to wait for those to come to my platform—if they ever did. As the years went on, I persevered, reading my monthly issues of Macworld cover to cover, devouring books like the Macintosh Bible and digging up weird shareware, as though I could keep the company going through my sheer persistence.)

For a large part of my childhood, both Apple and Star Wars struggled, falling upon hard times. After 1983’s Return of the Jedi, there were no more Star Wars movies. Meanwhile, Apple nearly tumbled into oblivion.

I vividly remember sitting in our kitchen one morning, listening to the news on the radio while my dad made his coffee, and hearing a dire story about Apple. My dad, knowing my enthusiasm for the company, asked if I thought it would survive—maybe the first time I felt like he’d ever asked me a real opinion on something happening in the world.

I won’t say that it had never occurred to me that it was possible Apple would cease to exist, but it was something I didn’t really have the tools to process. So, naturally, I assumed it would survive somehow, as unlikely as that seemed—as sure as there would be new Star Wars movies someday. The narrative’s stronger when you’re a kid, when you don’t really understand how the world works and your only real templates are stories.

So I closely followed all the developments of those dark times: the transition to the Power Macs, the attempts to create a modern successor to Mac OS, devouring every tidbit of information with no less fervor than how I digested every new Star Wars novel. Any port in a storm.

And then in another close coincidence that is too strange for fiction, dual lights at the end of the tunnel: just as Steve Jobs returned to the company he’d founded, George Lucas announced that a trilogy of Star Wars movies was on the horizon. It seemed that faith had been rewarded and hope was once again on the horizon.³

Staying foolish

My life has always been kind of a push and pull between these two influences—forces, if you will⁴—of technology and storytelling: Venn diagram circles with an overlap sometimes larger or smaller. As a teenager, I both wrote and distributed some really terrible shareware on local BBSes and, for several years, collaborated with one of my best friends to publish an online magazine for sci-fi and fantasy.⁵

In college, I majored in English because I loved writing stories, but almost all my work experience, starting in late high school, was in tech: a nascent web company, IT work at a university library during summers and vacations, teaching fellow students about technology at my college. Freshman year, I got a reputation as the English major who would fix all the computers of the engineers on our floor—even though I was only one of a handful who had brought a Mac to college amidst the sea of beige—or, increasingly, translucent blue plastic⁶—PCs.

Even after college, I worked in IT and web development while toiling away on my first novel. The first piece I ever had published was about Star Wars and it led to the conviction that I could get a job writing—and it just so happened that job was writing about Apple. The rest, as they say, is history.

Always in motion is the future

As this milestone has approached, I’ve wrestled with my own feelings about Apple. Last year, as I wrapped up my ten-year stretch as a columnist at Macworld, I wondered whether we should even be fans of a company. A year on, I feel even more confident in my conclusion that it’s probably unwise to allow your identity to be dictated in any small part by a for-profit corporation whose needs will not ultimately be aligned with yours.

Frankly, it’s a conversation I’ve had to have about Star Wars over the years—more than once.

The truth is I still view myself as an enthusiast of Apple and of Star Wars, even today. Without the former, I wouldn’t be here talking to you. I’m not sure I could have devoted this many years of my life to writing and talking about something for which I don’t have strong feelings. And without the latter, I don’t think I would constantly be writing stories that try to capture the way Star Wars enthralled me as a kid.

But being an enthusiast certainly doesn’t mean being uncritical—honestly, none are so critical as those who view themselves the true enthusiasts. Amidst the recent years’ resurgence of both Star Wars and Apple, there’s been no end of criticism—some certainly less well-founded than others—from those who profess themselves the most ardent enthusiasts.

However, if I can trot out another old trope, you either die the hero or live long enough to see yourself become the villain. That’s the knife edge Apple is poised at now; some might argue that it’s too late, that Apple has already tipped itself over onto the side of full-blown villainy.

But maybe there’s one more lesson to take away from Star Wars here: even Darth Vader managed to redeem himself in the end. You don’t have to be the scrappy underdog to make the right decision. It’s never too late to hoist the pirate flag and think different.

[Dan Moren is the East Coast Bureau Chief of Six Colors, as well as an author, podcaster, and two-time Jeopardy! champion. You can find him on Mastodon at @dmoren@zeppelin.flights or reach him by email at dan@sixcolors.com. His next novel, the sci-fi adventure Eternity's Tomb, will be released in November 2026.]

By Jason Snell

April 1, 2026 9:00 AM PT

50 years later, Apple still controls its destiny

I am usually so focused on Apple’s present and future that I don’t spend a lot of time ruminating about its past. And yet, as its 50th birthday has approached, it’s been impossible not to think Big Thoughts about the Big Picture.

So here’s one: Apple has been remarkably consistent — across 50 years and numerous CEOs and the vast sweep of late-20th- and early-21st-century history — in a few key areas. The people change (except Chris Espinosa!), but some of the ideas have managed to stay the same. And I think that’s meaningful.

Here’s what it boils down to: Apple is a company that chooses to build the whole product, while controlling its own destiny. That was true in the 1970s, it’s still true today, and it’s perhaps the company’s definitive trait.

In the olden days…

The early personal computer market was a hodgepodge. Different companies rose and fell, all offering different devices that were essentially self-contained and proprietary—compatibility across devices was almost nonexistent. Even programs written in the same language might not run across different systems, since they might each implement the languages differently.

During those days, Apple was playing the game that pretty much everyone else does. Sure, there were some computers using the standardized CP/M operating system—you could install a card on an Apple II to let it run CP/M, even!—but mostly you got what you got when you bought the box. Apple IIs ran Apple stuff, TRS-80s ran TRS-80 stuff, the Atari 400 ran Atari stuff, Commodore PETs ran Commodore stuff… that was it.

But in the early 80s, almost the entire computer industry got flattened, and the reason was the IBM PC. Not that IBM did the flattening itself, but it had that effect: Since the IBM PC had been created using standard computer parts in order to get it out quickly, it became relatively easy for any other company to build equivalents. Its operating system was not actually owned by IBM, but was created by an upstart software company called Microsoft.

What happened next changed the entire computer market: Dozens of companies began making IBM PC compatible computers running MS-DOS from Microsoft. The generic Microsoft/Intel PC was born, and almost every other competitor was ruined. Atari and Commodore hung on for a while, but by the early ’90s, there were only pretty much two kinds of personal computers anyone would seriously consider buying: IBM PC compatibles running Microsoft software, or the Mac.

That was it. The rest of the market had capitulated. Only Apple hung on. And as someone who started writing about Apple during that time, I can tell you that nobody expected Apple to make it. Analysts either wrote that Apple should become like the other PC makers and just license Microsoft Windows, or that Apple should become like Microsoft and just license Mac OS to PC makers. Those were the choices.

Apple, to its immense credit, stayed true to itself. (Let’s not mention that brief dalliance with Mac clones.)

The whole widget

To me, this is the core of what Apple is as a company: It makes the whole product. It is not a licensee adding value, like so many of its competitors. This is an attitude that started with Woz designing the hardware and software to work together, leaving a deep impression on Steve Jobs. That impression combined with Jobs’s innate focus on creating a complete product (in an era where most computers were still sold as assemble-it-yourself “kits”) and created an enduring legacy.

People often call Apple’s obsession with owning and controlling the primary technologies behind its products the Cook Doctrine, after current CEO Tim Cook, but that’s a value that goes back to Steve Jobs. Among the more modern examples of this approach:

• Safari came to be because, as the Web rose to prominence, the Mac was increasingly judged based on its performance at Web browsing, and the default Mac browser was Microsoft’s Internet Explorer. Microsoft’s allocation of Mac development resources helped determined the success of Apple’s key product. That was a no-go.

• iWork (Pages, Numbers, and Keynote) exist because it means that every Mac, iPhone, and iPad can work with Microsoft Office apps and documents right out of the box, without any extra purchase required. In releasing its own productivity suite, Apple provided instant Office compatibility and no longer needed to rely on Microsoft to do the right thing with its Mac software releases.

• Apple silicon itself is Apple’s reaction to being held hostage by the long-term plans of chip suppliers who didn’t have Apple’s interests at heart. Every Intel chip that appeared in a Mac came from an Intel road map that was built based on the overall needs of the computer market, of which Apple was a tiny part. Every Apple silicon chip in a Mac comes from Apple’s own product road map, and the chip improvements are based entirely on Apple’s needs and synchronized with Apple’s software-development road map.

• The C1/C1X chips that serves as the cellular connection in the iPhone 16e, iPhone 17e, iPhone Air, M4 iPad Air, and M5 iPad Pro—and will eventually power every new Apple device with cellular connectivity—is a reaction to Apple’s frustration with the dominant cellular radio provider, Qualcomm. Apple can now tune its own cellular chips to its own specific needs rather than relying on the parts Qualcomm builds for the entire market.

(Are AI models a primary technology? Who knows. Apple tried to build some, failed, and has decided to pivot to use Google’s AI models… for now. But if Apple ever feels that it absolutely has to have its own AI models running on its devices and in its data centers, I have no doubt that it will spend whatever it costs to make that happen. It’s just in the company’s DNA.)

You may have your own favorite examples of Apple going its own way, and counter-examples of Apple going with the crowd. Certainly, Apple has chosen to pick its battles. The G3 iMac, for example, dumped all the proprietary connectivity that Macs used to have, and just supported the industry-standard USB. Compatibility can be valuable to Apple, to a point. But beyond that point, the company knows it must go it alone—or it’ll end up being just another face in the crowd.

Over 50 years, that’s one thing that has remained true about Apple: You never forget that you’re using an Apple product. It doesn’t do generic—not in 1976, and not in 2026.

By Philip Michaels

April 1, 2026 7:00 AM PT

Apple at 50: My 10 most memorable moments

It’s Apple’s 50th anniversary — you might have read something about that lately. And I’ve been writing about the company for more than half of that time, roughly 27 years if my math is correct. Companies may last a good long while, particularly when they have a track record of great products, but the writers who report on them invariably crumble to dust.

Still, my bones haven’t entirely blown away in the lightest of breezes just yet, so I figured I would weigh in with a few insights gleaned from chronicling Cupertino’s comings and goings for half my existence on this planet. Honestly, I might as well get something out of the deal.

The challenge is, you’ve probably had your fill of listicles chronicling Apple’s Best Products of All Time or the Most Memorable TV Commercials or Steve Jobs’s Most Viral Moments or what have you. I know that I have. Besides, while I know my onions when it comes to Apple, my opinion on the most significant Apple product (the iPhone 3G) or the best commercial (the sage iMac G3 serenaded by Kermit the Frog, naturally) or the most memorable thing Steve Jobs ever said (“Just avoid holding it that way”) carries no more weight than anyone else’s. In fact, there are folks whose Apple knowledge is far more encyclopedic than my own who are better equipped to weigh in on all that.

But what I can do is empty out my reporter’s notebook, with some random stories, stray observations and items I’ve largely kept to myself over the last 27 years. With tech reporting seemingly done with me, there’s no reason to keep this stuff under my hat any longer.

The occasion may call for 50 of these — one for each year of Apple’s existence — but let’s be honest: you’d stop reading after around 17, and I’d be scrapping the bottom of the tank long before we got to the last item or two. (“No. 33: Didja ever notice that Apple employed both a guy called Woz and a guy called Joz? That’s pretty weird, huh?”) So let’s stick with 10 random thoughts about Apple as the company celebrates its golden anniversary.

Continue reading “Apple at 50: My 10 most memorable moments”…

By Shelly Brisbin

April 1, 2026 6:00 AM PT

Another life changed by the Mac

When I saw my friend Antony Johnston’s post on Six Colors, I instantly thought, “yeah, me too.” And as it happens, the very Mac model that changed Antony’s life put me on an entirely new road, too.

Just before I got my journalism degree in 1984, a professor named Jim Haynes sat me down and warned me that I would have more trouble finding a job than almost anyone in my class because I have low vision. I choose to believe that he meant it kindly, a warning to get ahead of any potential employers’ doubts, rather than as a pessimistic prediction about my future.

But he was right. My job search was painfully long, and I realized that at least part of the struggle had to do with the expectation that young communications specialists working for non-profits or government – a niche I thought I could play in – needed to physically paste up newsletters, brochures and other typeset publications. I’d already learned how unsuited I was for that during a college internship, what with the need to cut straight lines of galley copy and wield an X-acto knife on rubylith. I simply wasn’t equipped to do that sort of visual work.

Somewhere along the way, I went to an Apple demo of something called “desktop publishing.” With a Macintosh computer and a high-resolution printer called a LaserWriter, you could design, lay out and print a complete publication — no knives required. When I arrived for the demo, I was intrigued. By the time I left, I would have sold a kidney for a Mac-LaserWriter combo.

In my unemployed state, the only available source of funds was my parents. Ever the practical sort, they suggested that I learn more about what I now knew as DTP, before they would be willing to hand over more than $6,000 for my pipe dream.

So I rented my first Mac (a 512Ke), a copy of PageMaker 1.2, and an external floppy drive. The guy I rented it from, Robert Jagitsch, would go on to found PowerLogix, a company that sold Mac processor accelerators. I used to run into him at Macworld Expo in the 90s. But just then, his stock of Mac stuff for sale or rent appeared to live in the trunk of his car.

Without a LaserWriter, I couldn’t do much more than teach myself PageMaker. But my local AlphaGraphics offered laser prints for $1 a page. It didn’t take me long to realize I might be able to make desktop publishing work as a freelance business.

Pretty soon, my mom – who had given my sister a used VW Rabbit during college – agreed to fund a brand-new Mac Plus. It was my equivalent “welcome to adulthood” gift. I added PageMaker and a SuperMac DataFrame hard drive that cost an eyewatering $625 for 20 megabytes.

I launched the publishing business, creating everything from brochures to fancy reports for graduate students to newsletters for a city council member. AlphaGraphics was still my source for laser prints, but I quickly fell in with a group of interlocking businesses that offered scanning, full-service printing and access to Linotype typesetters that offered 1200 dpi output, versus the LaserWriter’s 300 dpi.

Eventually – four years out of college – I landed my first full-time professional job. With a Mac Plus on my desk, I edited and laid out monthly trade magazines for enthusiasts of supercomputers, DEC minicomputers and various UNIX systems. Despite a solid portfolio of published writing, I could never have talked my way into that gig without my Apple desktop publishing skills. Those years I spent at home cranking out newsletters had also made me a pretty good Mac system administrator and troubleshooter – skills that have followed me throughout my career

[Shelly Brisbin is a radio producer and author of the book iOS Access for All. She's the host of Lions, Towers & Shields, a podcast about classic movies, on The Incomparable network.]