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Apple’s fiscal 2026 in charts

On Monday, Apple announced its fiscal fourth quarter results, setting an all-time quarterly revenue record and closing its record fiscal year off with a bang. I made some charts to illustrate the thing, as I tend to do.

Now that Apple’s fiscal 2026 has concluded, it’s time for a second set of colorful financial charts, ones that take the longer view and show the changes in Apple’s business over an entire year.

Let’s dig into the charts, starting with the big one, overall Apple revenue over the last 15 years:

The post-pandemic/Apple silicon leap in 2021 is still notable, obviously. After three years of middling growth, 2025 kicked it into gear and then 2026 went wild—an increase of more than $62B in revenue, or 15.1%. It’s Apple’s best growth year since that magical 2021.

It’s also worth noting the boom-and-flat cycles Apple tends to go through, which are frequently driven by changes to iPhone buying. There was a big kick in 2015, another in 2018, a huge one in 2021 (amplified, again, by pandemic buying and Apple silicon), and a bit of one in 2026.

Continue reading “Apple’s fiscal 2026 in charts”…


Just in the nick of time, the design of the iPod begins to emerge—but will Steve Jobs give it his seal of approval? And Apple designer Jony Ive turns away from the brightly colored plastic that made his name and learns to love pure white.


Jason gets some hands-on time with the new MacBook Pro with PROLED XDR Display, reviews the new iPad mini, and brings all the details of Apple’s latest financial results. But other than that it’s been a quiet week.


Safari update brings vertical tabs, adaptive dark mode, AI integration

Safari is getting some major feature updates in the 27.3 updates to Apple’s operating systems, which are due in December and are appearing in a developer beta today: vertical tabs, an adaptive dark mode, and additional integration points with Siri AI.

Now your tabs go the other way

In recent years, numerous browsers have experimented with re-orienting the traditional top-of-the-page tab bar into a vertical stack, and now Safari is joining the parade. (It makes sense, when you think about it, because most of our screens are much wider than they are tall, putting vertical space at a premium.1)

Vertical tabs aren’t a default, but they are now a new option. The tabs sit on the left sidebar as a strip of icons by default, but if you prefer you can resize the tab bar to also show tab titles. On the Mac, Apple has built a hover effect reminiscent of the macOS Dock that displays the name of the tab when you move the pointer over its icon, and if you pause and hover, it’ll display a floating window with a visual page preview.

Just as with the horizontal tab bar, you can pin tabs—in this case, by dragging them up to the top of the bar. And the new vertical tab system works with both Tab Groups and Apple Intelligence-organized topic views.

This feature isn’t just Mac-specific—it’s also available on iPad and on iPhone Duo, in both portrait and landscape. It’s configurable via the View menu on the Mac and the iPad, and in the Settings app on all platforms.

Please turn off the lights

Apple added support for dark mode back in 2018, and web standards have supported the idea of an alternate dark appearance for ages. The problem is, and has always been, that if a website doesn’t explicitly support dark mode, it will blast its lightness into your eyes and make you unhappy. This is so frustrating that numerous extensions have been built to let users force websites into dark mode, my favorite of which has been Noir.

Still, it’s long past time for the Sherlocking of Noir, and here it comes. In 27.3, if Safari comes across a web page that doesn’t offer a dark mode, it has the ability to intelligently build a dark style for that site, not only darkening backgrounds but tuning text contrast, inverting some logos and graphics, recoloring vector artwork, lifting raised surfaces, and rebalancing layered shadows.

It’s an opt-in feature. When you encounter a site that could be darkened, Safari will ask you to try it out and see if you like it. You can opt to tell Safari to apply dark mode to all websites automatically, or approve the changes on a site-by-site basis.

If a site does offer a dark mode—but it’s one that may be a bit too light for comfort—well, Safari is going to respect the original designer’s wishes in that context. Basically, web designers who hate the idea of dark mode and have explicitly guarded against it will not be overridden by Safari. (See, there’s still at least one use case for third-party extensions!)

This is a great feature that’s long overdue as a part of Safari. But Apple needs to not stop here: HTML email in Apple Mail is also a disaster in dark mode. Also, this change doesn’t affect in-app WebViews today, which means your in-app browser sheet will still shout at you in the dark. Once this shakedown cruise in Safari is done, Apple needs to put these smarts everywhere.

More access for Siri AI

Apple’s also expanding the ability for Siri AI to access the contents of web pages currently loaded in Safari. This new set of custom actions lets Safari understand the complete web content of all open tabs. (Currently it can just look at what’s displayed on screen.)

So for example, you could ask about content that’s way down on a page you’re looking at. Currently Safari can’t answer if it can’t see it, but in 27.3 it’ll be able to parse the entire page and find the answer.

Siri AI can also now take direct actions on your Safari tabs and windows, including moving, sorting, and organizing them. So you could ask Siri AI to put all your cooking tabs in a tab group, or sort a bunch of Amazon product pages by price, or close all those Amazon tabs. You can also add items to the Reading List and even ask Safari to clear your history, including per site.

These new features all appear in iOS 27.3, iPadOS 27.3, and macOS 27.3. The first developer betas are now available, the public betas should be available in the next few weeks, and Apple expects 27.3 final to ship to everyone in December.


  1. This is why I pin my macOS Dock to the right side of the screen. Don’t email me. ↩

Siri Recap and Live Rewind debut in watchOS beta

An iPhone and gold Apple Watch show a Recaps app. The phone displays an AI summary, "Personal Training Routine," with a three-day workout structure and next steps. The watch lists Personal Training Routine and Easy Wellness Habits.

With the release of the first developer beta of watchOS 27.3, Apple is unleashing the last of its Audio Intelligence features on the world: Siri Recap and Live Rewind join Sound Recognition and Music Recognition (a favorite watchOS 27 feature of mine).

These other two new features have been met with a lot of skepticism, as they walk right up to the edge of making your Apple Watch a device for covert recording.

Live Rewind allows an Apple Watch Series 12 or Ultra 4 user to double-click the Digital Crown and get a quick transcript of everything that’s been spoken over the previous 15 seconds. Siri Recap generates AI summaries of every conversation it has been privy to.

Apple, obviously aware that this was going to be an issue, generated an entire Audio Intelligence white paper detailing how the features are secure and private. In general, audio is not recorded (per se), but buffered into a “secure exclave,” a portion of the watch’s chip that cannot be accessed by the system at large, and processed into text. That text is also encrypted and sent to the iPhone that’s paired with the watch, so only that iPhone can receive it and provide more sophisticated AI processing. And any cloud-based models used to generate summaries are part of Apple’s Private Cloud Compute infrastructure, which means they’re end-to-end encrypted and discarded after processing, so nobody (not even Apple) can see the data.

As 27.3 arrives, a few other details have emerged. Siri Recap text, which is based on conversations captured by the user by setting a time frame for capture or manually capturing via Control Center, is deleted after seven days if it’s not used. The user receives notifications on their watch when Siri Recap starts and stops, and a reminder is pushed to the user’s iPhone at the end of the day, pointing at the generated recaps, which are stored in a new Recaps tab in the Siri app.

The Apple Watch itself processes the audio with a “lightweight” ML model that detects if the audio it’s hearing is actually a conversation you’re a part of. (It really doesn’t want to attempt to recap other people’s nearby conversations. If you’re listening to audio on headphones, it takes that as a cue and doesn’t monitor any audio.)

If the audio passes that test, it’s encrypted and transferred to the paired iPhone, which turns it into “condensed text” (some filler words are removed). Then that text is encrypted and passed to Private Cloud Compute, which filters out sensitive personal information and other red-flag content and generates a summary, which is returned to the iPhone for display in that new tab. No content is attributed to specific speakers, and speakers aren’t even identified by name.

Live Rewind is comparatively simple: You double-click the Digital Crown, it makes an audible chime and displays text of the last 15 seconds. That’s done by transferring audio to the paired iPhone, which processes it and returns text to the watch, which displays it for 30 seconds and then throws it away unless the user specifically chooses to save it.

Though these features clearly rely on processing on the iPhone as well as Private Cloud Compute, there’s no option to just record audio on the iPhone and have it generate these summaries. Apple seems to think that a microphone that’s always out in the open (on your wrist) is just a better tool for this kind of feature. Unfortunately, the reliance on the iPhone does mean that if you have two iPhones—perhaps sharing a phone number using iPhone Handoff—only one of them can actually be paired with the Apple Watch, and if that iPhone is out of reach, these features won’t work.


OLED iPad mini review: A modern multitasker

A starlight iPad mini shown front and back. The screen displays a FaceTime call: a smiling woman in a bright blue blouse sits before lush green plants, while a small inset shows a smiling man in front of a red desert landscape.

My favorite thing about the iPad mini is that it’s easy to love in all sorts of different use cases. It can be an e-reader or a bedtime TV or pretty much anything else you can imagine, right up to being a very tiny productivity device. It’s whatever iPad you want it to be, and everyone who has fit one into their lives seems to love it.

The new iPad mini is like that, too. But it’s added a few new tricks that make it better at most of the tasks people already used the iPad mini to perform. It’s got power, a beautiful new display, and fits in even more places than before.

The OLED display’s the thing

Two space gray iPad mini tablets shown at an angle: one displays its back with a single camera and flash, the other faces forward with a glowing blue abstract swirl wallpaper on a dark screen.

With this update, the iPad mini joins the iPad Pro among iPads sporting OLED displays. While the iPad mini’s OLED is not as spectacular as the Pro’s tandem OLED Ultra Retina XDR, it’s still pretty impressive, with 1200 nits of peak brightness, more than twice that of the previous model.

As detailed in my interview with two Apple executives about the iPad mini, the entire product was built around the OLED display. And that decision has some nice knock-on effects: By replacing the old LED-and-backlight display tech with OLED, Apple also gains some weight and space savings, allowing the iPad mini to be thinner (only 5.4mm) and lighter (255g for the Wi-Fi model). And the display, which measures 8.5 inches diagonally, is actually a little larger than on the previous model, thanks to smaller bezels.

Apple’s also now offering a nano-texture option (a $100 upgrade, and only available on the two higher-end models) for the front glass, a coating that provides powerful anti-glare capabilities. Put together, the brighter display and anti-glare coating do make this the best iPad mini ever at numerous outdoor activities—including the one it’s perhaps best suited for, as an ultraportable reading device. Choose wisely, though—I found that the nano-texture glass did also deprive me of the blackest blacks that OLED can offer. If you don’t run into glare problems in using your iPad, it’s probably not worth the trade.

Alas, the display only refreshes at 60Hz, rather than at the 120Hz rates of Apple’s ProMotion displays. This will disappoint some people, though as someone with multiple ProMotion devices in my life, I didn’t really notice or mind on the iPad mini.

We have always been at war with ingress

A pale yellow KitchenAid stand mixer kneads pizza dough in a steel bowl on a granite counter. Beside it, an iPad mini displays a recipe app showing "Pizza Dough with Beer" with ingredients and instructions.
Flour ingress is covered by IP67, right?

This iPad mini is the first iPad ever to receive a rating against dust and water ingress: IP67. This doesn’t mean you can swim with the iPad mini, but it does mean that if your kid drops it in the bathtub or you’re using it on a utility pole in the middle of a dust storm, you should probably be okay.

For people using the iPad mini in a variety of environments, that will be a win. For people using it as an e-reader, it certainly means you can probably get away with using it in the bathtub or by the pool—a win of a smaller, but still important, sort.

As a part of the job of restricting ways water and dust can intrude on the interior of the iPad, Apple has removed the traditional speakers from this iPad mini and replaced them with something it’s calling the Acoustic Display. It comes in two parts: First, two ultra-small tweeters are tucked just at the two narrow edges of the display, right between the edge of the glass bezel and the metal that rings the device’s sides. You’d never even notice them if you weren’t looking for them. These provide high-frequency audio (and stereo effects if you’re holding the tablet in a horizontal orientation).

Second, there are drivers for mid-range and bass that are on the inside of the iPad, coupled to the display itself. The vibrations that comprise those frequencies move through the display glass, which transmits them into the air. Your whole iPad mini display becomes part of the sound system.

It works pretty well. No iPad mini ever will win awards for audio fidelity, but I was able to crank up “Atomic Blonde” and listen to some crunchy punching with stereo placement, and play “Norwegian Wood” and experience distinct stereo separation of sitar and guitar. Yes, when it gets loud you can feel the iPad vibrating… but I’m pretty sure that has always been the case when you hold a small device that’s making a load of noise.

More power than a MacBook?

A couple of months back, after the iPhone 18 Pro and iPhone Duo were introduced alongside the A20 Pro chip they both use, I mused about how powerful an A20 Pro-based MacBook Neo would be, while lamenting that we might not see one until 2028.

I still have no idea what Apple’s MacBook Neo plans are, but for fans of the iPad mini, there’s no wait required: That same A20 Pro chip is now installed in this new iPad mini. That means, yes, that the new iPad mini is more powerful than a MacBook Neo—and may remain so even when the MacBook Neo gets an update next year.

This goes to perhaps the most important point when considering the iPad mini: Its ultimate strength is, as Apple says, its versatility—or to put it another way, the iPad mini is not a broken iPad or a baby iPad or half an iPad. It’s a whole iPad. That A20 Pro chip is powerful enough for all sorts of tasks. Perhaps with the exception of some esoteric high-end tasks that require the power of the M4 or M5 processors found in higher-end models, the iPad mini will do whatever iPad jobs you throw at it. It’s a complete, capable iPad—but tiny.

An iPad shows a Podcast Promo Planner board with Voice Memos open beside it. A Siri card reads: "I found one Pages document that matches your request: 'Episode 5_Brian Carey_Interview Transcript.'" The memo, Brian Carey Interview, sits at 10:17.38.
The versatility is the thing that makes it special.

Not all iPad minis are made alike: The $699 (128GB storage) and $799 (256GB storage) minis actually use a five-core version of the A20 Pro, with two super cores and three efficiency cores. The $999 model (512GB storage) gets the same six-core (two super, four efficiency) A20 Pro as the iPhones. I’m not sure you’d notice, but there it is.

Every iPad mini gets to take advantage of Apple’s N1 chip, which brings Wi-Fi 7 and Bluetooth 6 to the iPad, in addition to Thread. And cellular versions (an additional $150) will now use Apple’s own C2 chip.

This model also marks Apple’s final acceptance that horizontal is the best iPad orientation, completing the task of relocating every iPad’s Center Stage camera to the long edge so you can properly frame FaceTime calls in landscape mode. It’s just better this way. (Though, Apple, a product note: If I’m using my iPad horizontally and I’m talking to someone holding an iPhone vertically, maybe automatically adjust my framing and cropping so I’m properly oriented on their screen and not letterboxed?)

Not priced like a unitasker

These iPads are not as cheap as they were. (Though what is, right?) This new model starts at $699, and escalates rapidly from there. The model Apple sent me for review was the top-of-the-line 512GB storage model with cellular and nano-texture glass, which will set you back $1,249.

These prices are extremely high if you consider the iPad mini a unitasker. If you’re thinking about buying one to read ebooks, well, even a pricey Kindle tops out at about $320 and the excellent Kobo Libra Colour is $260.

This iPad mini is a full-featured product at a full-featured price. If you’re only going to use it to do one or two things, there may be better options. But the thing about iPads is that they are flexible and malleable, and you can use software and accessories to make them be what you want them to be. If you’re planning on using an iPad mini as an e-reader, but also an RSS reader and for light email and web browsing and maybe watching a TV show sometimes and in a pinch maybe editing some video… now you’re getting it.

Pair a Bluetooth keyboard and write with it. Add a trackpad and multitask with it. Attach it to an external display. Dress it up in the new (very nice) FineWoven Folio Case like it’s an iPad Pro wearing a little business suit. The value is in the flexibility.

The reason the iPad mini has earned the love and loyalty of a wide array of users is that it’s tiny, portable, and does everything an iPad can do—and that’s a winning combination. This new model has a great new screen, and is thinner and lighter than ever. It’s certainly not cheap, but there’s a lot of value packed in there—if you’ve got a plan to take advantage of it.


Apple’s boring results, the MacBook PROLED XDR Display, iPhone Duo reaction, and Lex’s need to be notified.


He admit it!: Notes from another record Apple quarter

Another fiscal year, another load of record quarters. Apple wrapped fiscal 2026 on Monday with a record fourth quarter and some banner sales for the iPhone and Mac. The iPad and wearables? Uh, look over there! It’s a tough compare!

Here are some quick takes on Apple’s quarter and what the company said on its quarterly earnings call.

Continue reading “He admit it!: Notes from another record Apple quarter”…


Hello, everyone, it’s John: Apple’s Q4 2026 earnings call transcript

John Ternus wearing a gray button-up shirt and dark pants gestures as he walks across a stage, in front of a large lavender screen showing an Apple logo built from stacked translucent discs that fade from yellow to green to blue.

For the first time as CEO, John Ternus joined CFO Kevan Parekh (and a surprise guest, COO Sabih Khan!) for the company’s quarterly earnings call, where they bent the ear of a bunch of financial-industry analysts to detail the quarter gone by and give a peek at what’s to come.

This is Six Colors’s complete transcript of the call for November 2, 2026.

Continue reading “Hello, everyone, it’s John: Apple’s Q4 2026 earnings call transcript”…


Apple announces record $114.5B fourth-quarter results

On Monday, Apple announced record fourth-quarter earnings, with total revenue of $114.5B, up 12 percent from the year-ago quarter. iPhone revenue was up 17.5%, Mac revenue was up 23.7%, and Services revenue was up 9.8%. Wearables revenue was down 7.9% and iPad revenue was down 10.4%.

Apple execs spent an hour on the phone with financial industry analysts. We’ve got our usual transcript. And I wrote a piece with my overall thoughts on the results and earnings call.

And now, to help you visualize what Apple just announced, here is our traditional barrage of charts and graphs:

Continue reading “Apple announces record $114.5B fourth-quarter results”…


Siri Classic brings old things back to life

Glenn Fleishman, art by Shafer Brown

A lot of mythology swirls around the Coca-Cola Company's strange set of decisions in 1985 to release a reformulated version of its historic carbonated beverage in April—the so-called "New Coke"—then, a few months later, start producing the original flavor as "Coke Classic." Movies, books, and lengthy blog entries offer competing narratives about what actually happened.

A red Coca-Cola Classic can covered in condensation droplets, featuring the white script logo and a curving white and yellow ribbon design.
Coke brings good things back from the dead.

In the end, Coke Classic won. People liked its taste better, and New Coke—renamed Coke II in 1990—disappeared entirely in 2002.1

You might think this is an analogy for Siri AI and the original Siri, which Apple has sort of dubbed "Siri Classic." I say "sort of" because you might not know Apple uses that name at all for the Siri-before-Siri AI.

And I don't think Siri Classic has the great taste we all missed with the release of Siri AI. But I'm getting ahead of myself.

This column is really about how you can turn off Siri AI and some Apple Intelligence features in the version 27 operating systems, even though you can't per se disable Apple Intelligence altogether.

Hidden uncanny valley settings

When Apple introduced Apple Intelligence, it appeared in Siri & Apple Intelligence in Settings and System Settings. If you so chose, you could disable Apple Intelligence and leave everything else on.

The release of iOS 27, iPadOS 27, and macOS 27 omitted that switch. You can still turn Siri on or off altogether, and some clever folks realized you could set Siri's language to one not supported by Siri AI and Apple Intelligence2 to disable it, although that choice can cause other inconveniences.


  1. It's a real sign of confidence when a product is renamed a few years after its introduction. That kind of renaming is used to escape the stank of bad decisions, like Philip Morris changing its name to Altria. ↩
  2. Apple just updated supported languages for Siri AI and Apple Intelligence; consult this press release. ↩

Continue reading “Siri Classic brings old things back to life”…


Inside the iPad mini: OLED at the center, versatility all around, and a… vibrating display?

In the midst of Apple shipping a foldable iPhone and announcing its first touchscreen laptop, you might have missed an oft-overlooked l’il gadget that also got a load of love last week: the new OLED iPad mini.

But I didn’t miss it. In fact, last week in Los Angeles I sat down with Apple VP of Mac and iPad Product Marketing (and friend of the show) Tom Boger and Apple VP of Hardware Engineering Dave Pakula to dig into the new version of Apple’s beloved small iPad.

Who is the iPad mini for?

I’ve always been struck by the level of enthusiasm iPad mini users feel for the device, but also by the diversity of use cases they bring to the party. Maybe those are connected, and the iPad mini is so intensely loved because it fits (metaphorically and literally) into so many different niches.

“What a lot of people don’t realize about the mini is, it’s used by an incredibly diverse set of users,” Boger said. And while the iPad is generally embraced for its portability, the iPad mini is the most portable of them all. “From the pilot who straps it to their leg in a helicopter, to a doctor who’s doing some serious stuff with an iPad mini that just fits perfectly in their lab coat, to field service technicians. And for them, something like IP671 is huge for them.”

(That’s the iPad mini’s dust and water ingress rating, a first for the iPad product line. It means there’s less concern about taking the iPad mini out into the field, whether it’s raining or dusty or—thanks to the new nanotexture display option—very, very sunny.)

But just to be clear: the new iPad mini is not meant to be a water toy. Boger said that someone he spoke with was excited about using it to read in the bathtub, and Boger’s expression as he told that story suggested a little unease. This is not a product meant to be dunked.

“Using it in the bathtub was definitely not a grounding recommendation for us,” Pakula said. “This is really just about giving people more confidence in the ways many of them already want to use their iPad today. You don’t need to have your iPad under the umbrella. You don’t need to worry about it if your kid spills a glass of water or if it gets a little bit messy while you’re cooking. But please don’t throw it in the pool.”

A design driven by OLED

This new iPad mini has a load of new features compared to the older model. Not just that IP67 rating, but a new audio system, an OLED display, the same A20 Pro processor found in this fall’s iPhone Pro and iPhone Duo… oh, and it’s thinner and lighter, too. It’s a wholesale change for a product that hadn’t been updated in two years and deserved some love and attention.

According to Boger and Pakula, the driving force behind all the design decisions this time around was the display change.

“OLED is unquestionably a better display experience than LCD in so many ways,” Pakula said. “You’ve got the incredible contrast ratio… We’ve got much higher peak brightness, going up to 1,200 nits. What I also really love about this display is that it goes all the way down to 1 nit.” That’s great for pilots in the cockpit at night, but also for people who want to read in bed and not disturb their partner.

That decision made, “from an integration standpoint, it opened up all sorts of really cool doors for us,” Pakula said. “We were able to make the product thinner because there’s fewer layers in the display stack and the OLED panel itself is thinner. We were able to make the screen go from 8.3 inches to 8.5 inches in the same footprint because of the narrower borders of OLED… Once we flipped the switch and said, we’re going to do this thing on OLED, it opened up a tremendous number of opportunities and everything got better because of it.”

For example: “There’s not a single use case that doesn’t benefit,” Pakula said. “Reading outdoors with 1,200 nits and nanotexture, reading in dark environments… watching movies with a high contrast ratio, everything gets better.”

Sounding out the Acoustic Display

One major change in this new iPad mini’s design is the fact that its two side speakers are gone, leaving long stretches of smooth metal around the frame that usually had speaker grille holes. Instead of traditional speakers, Apple built what it’s calling the Acoustic Display, which uses the iPad’s screen itself as part of the audio system. And while Apple makes water-resistant devices that still have traditional speakers, Pakula says that the whole journey started with that water and dust resistance in mind.

“That is a huge project,” he said. “There are thirty-five different seals we needed to manage and design and validate…. The first thing that we did, is you look at all the openings in the enclosure and you say, ‘Are there any of these we could get rid of?’ And we had some brainstorming sessions and one of the things that came to light with talking with the acoustic folks is actually that because of the very specific size of iPad mini, the cover glass and the enclosure actually resonate in the audible range, around mid-range frequencies, so you can get bass and mid-range acoustics transmitted through them.”

A larger slab of glass would’ve lowered the frequencies to inaudible ones, and a smaller one might have boosted them too high, but the iPad mini was in the sweet spot—so they went for it. “We built these special drivers that sit underneath the display and they couple through the display and transmit the mid-range and the bass directly through it without needing speaker ports,” Pakula said.

Unfortunately, higher frequencies wouldn’t pass through the display, so they needed an additional piece of hardware. “We designed these two little tiny tweeters, one at the top of the product and one at the bottom, and [there are] these little tiny hidden ports that are squeezed between the aluminum [frame] and the glass [bezel], you can’t even see them,” he said. “For a device of this size, it’s a surprisingly good audio experience.”

An iPad is an iPad

Every time I’ve reviewed the iPad mini, I’ve been struck most by how it is ultimately… just a small iPad. Apple refuses to build a device that’s only halfway an iPad, or is incapable of doing what the platform as a whole does. I have edited complex podcasts using Ferrite Recording Studio on the iPad mini, and it has never let me down.

“When we’re talking about the mini, the one way we like to describe it is, ‘It’s the full iPad experience in the palm of your hand,'” Boger said. Is it looking to attack specific use cases? “The answer is really no. The answer is this celebration of the diversity of how people use it. It’s so many different ways that people use it. And the trick is to enable as many of those capabilities as possible.”

He continued: “And if you kind of look across the industry, there’s nothing like the Mini, right? Anything that typically has been in that size form factor, it’s been very low-end, very just consumer oriented—watch some movies, throw it in the back of the car with your kids. The iPad mini is used by such a diverse group of people that it has to be incredibly capable. The hallmark of iPad in general, especially the mini, is versatility. And so this made it even more versatile. And any time we can make the iPad more versatile is a good thing.”


  1. IP67 means complete protection against dust over extended time and protected against short periods of immersion in water while under pressure between 15cm and 1m. ↩

The Back Page: Putting the ‘Apple’ in Apple TV

A smiling blonde woman in a fur vest and gray patterned dress sits in a pink chair, holding a white smartphone. Behind her, a pink-and-magenta room glows with orange mushroom-shaped lamps on marble-topped tables.

The latest season of Ted Lasso on Apple TV divided opinion. Some enjoyed the return of their old TV show friends, laughing and learning as they have in the previous three seasons. Others may have appreciated the introduction of new characters like Tanya Reynolds’ Alice Chilton, but were disappointed with uneven storylines for the returning cast. And still others — the wisest, you might say — gave Season 4 a pass entirely, figuring that three seasons of Ted Lasso had wrapped things up very nicely, thank you very much, and that extending the show’s run would only lead to diminishing returns.

But there is one thing these warring parties can agree on about Ted Lasso, Season 4 — it contains an instance of Apple self-promotion so audacious it should be studied in schools. Long-time TV critic Alan Sepinwall took to Bluesky to call it “the most egregious bit of Apple product placement I’ve ever witnessed on an Apple show.”…

This is a post limited to Six Colors members.


This Week in Apple: Pro devices at Pro prices

John Moltz and his conspiracy board. Art by Shafer Brown.

Apple announces things and responds to things and AI has another great week.

If you have to ask, you can’t afford it

Apple’s “Pro and Tell” week started on Monday with the announcement of a brand-new iPad mini at a brand-new price point! How exciting! Let’s just take a look at that new price and…

AAAAAIIIIIIEEEEEE!!!

Please, everyone, this was just Monday. I’m going to have to ask you to hold all of your price-based screaming until all of this week’s new prices have been announced.

The new A20-based iPad mini starts at $699, or $82.24 per diagonal inch of screen.

Or $2.74 per gram. Or $5.50 per GB. Or $82.92 per cubic inch. Or half a cent per cubic millimeter.

I just provide those statistics in case they’re valuable for decision-making. Personally, I decide based on the device’s aura as indicated by my personal mystical advisor, Count Morgo the Unfathomable.…

This is a post limited to Six Colors members.



App Report: Picture perfect

Let’s set aside the Mac this week and turn our app spotlight to the iPhone… and a more specific part of the iPhone at that — the camera.

A few of the following apps promise to extend the capabilities of your iPhone’s cameras, even if you haven’t paid up for the more sophisticated setup found on the Pro models. As for the rest, they’ll help you manage the photos you wind up taking and storing on your phone.

Do you have an app you’d like us to take a look at? Send an email to apps@sixcolors.com with a brief description — the app’s name, what it does and what it costs. We consider every app tip we receive, though due to the heavy volume, we won’t be able to respond to each and every email.

Now let’s turn our attention back to the big picture of this week’s camera-focused apps.

Continue reading “App Report: Picture perfect”…


iPhone 18 Pro Review: Highest Pro price ever poses a challenge for upgraders

Apple doesn’t roll out new iPhones every September because it’s fond of fall colors. In fact, if you’re a fellow old like me, you might remember the days when models like the iPhone 3G or iPhone 4 hit stores in the summertime. It wasn’t until 2012 and the iPhone 5 that Apple settled on fall release dates for its main models.

The fall rollouts are timed so that retail shelves are packed with new models just in time for the holiday shopping season. That way, people pressed for new gift ideas can always grab the latest iPhone model, and Apple’s financial division can celebrate a merry Christmas indeed toting up the sales figures.

A glance at the calendar right at this moment reveals that we find ourselves in that sweet spot right between the September release of the new iPhone 18 Pro models and the time when people start stampeding to stores, online or otherwise, looking for gadgets to buy ahead of the holidays. And that means deciding whether the latest iPhones should replace whatever phone you happen to be carrying around at the moment.

Of course, early adopters are going to take the plunge right away. But for the rest of us, deciding whether to upgrade to a new iPhone takes time, with that go/no-go decision hinging on exactly what the latest model can do that our current phone cannot.

I feel like I’m well-positioned to answer that question, having handled every iPhone since the first one came out in 2007. And, more germane to the issue at hand, I’ve also had a chance to spend some time using the iPhone 18 Pro to see just what’s different with Apple’s latest phone and how it builds upon what’s come before.

Continue reading “iPhone 18 Pro Review: Highest Pro price ever poses a challenge for upgraders”…


Typo found on 42-year-old spaceship

Jason Torchinsky at The Autopian joins me in shock at the revelation that the Helvetica S on the space shuttle Discovery is upside-down:

Wait, what? Discovery has an upside-down ‘s’ in its name? How the hell did that happen? Discovery was usually considered, by astronauts and NASA people, the jewel in the Space Shuttle crown. It was recognized to be the most reliable and best-performing of all the orbiters, and had the most missions and time in space. Since it was first launched in 1984, Discovery completed 39 missions, spent in total a full year in space, and traveled 150 million miles.

The thing flew for 27 years, and somehow nobody noticed that the ‘s’ was upside down on the starboard side name text?

[Via Paul Lukas’s Inconspicuous Consumption.]


‘A Mac for the iPad Generation’

At MacStories, Federico Viticci processes his feelings regarding Apple’s new MacBook Pro1, which has a touchscreen:

Steve Jobs was right about many things, but I’ve long disagreed with his take on the “terrible” ergonomics of touchscreen laptops. Sure, you don’t want to be forced to interact with a laptop display that sits perpendicular to the keyboard at all times. But for the occasional interaction that benefits from direct manipulation of content – whether that’s zooming on a picture or rotating a 3D object or game character with your fingers – it’s nice to have a secondary input method that does not rely on a UX abstraction such as a trackpad. Think of it as motion controls on a Nintendo Switch: you primarily play games with a controller and physical buttons, but, sometimes, it is nicer – and easier – to rely on the gyroscope for motion controls.

One of the great traits of Steve Jobs was that he held on to his opinions lightly, and once convinced he was wrong, he would quickly drop them and shift to the other side. Today touching a screen is second nature to a generation of computer users. Apple needs to support that, but nobody at Apple or elsewhere is saying that you should stop using the keyboard and trackpad and just touch the MacBook Pro’s screen. That’s not what this is about. It’s silly to act as if it’s otherwise just to score points—on a 16-year-old quote from a man who no longer has the luxury to change his mind.


  1. Federico wrote some of this piece while sitting right next to me, which may be the first time that’s happened for one of these link posts. ↩


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