I’m sure you’re wondering why I’ve called you all here to this elegant dining car. It’s simple: one of you—yes, one of you—is a murderer.
Spare me your protestations! One of you has brutally killed Apple’s profit margins in cold blood. A detestable crime, in this day and age. If we cannot protect shareholder value, what, then is sacred?
So you will permit me, before identifying the guilty party, to say a few words? Thank you. For it will surprise none of you, certainly, that Apple’s margins had no shortage of enemies.
Take you, MacBook Neo. Was it you who wished to carve into Apple’s profits by providing a low-cost alternative to PC laptops? That $599 price point was attractive, wasn’t it? Too attractive to possibly be allowed to stand. And that made you angry, didn’t it?
Not so fast, Mac mini. You may laugh, but was it not your voracious appetite for memory and storage on behalf of your AI agents that precipitated this whole crisis in the first place?…
On Monday Apple released 26.5.2 software updates for its platforms that don’t follow the company’s usual pattern, suggesting some interesting things about how it reacts to releasing security fixes.
This update delivers security fixes that were first made available in the iOS 26.6 and iPadOS 26.6 betas.
In other words, the security fixes in 26.5.2 are based on the security fixes that were rolled into the 26.6 betas, the first of which was released publicly on May 26. That means that everyone in the security world, including bad actors, has had more than a month to analyze all of Apple’s forthcoming fixes—which still haven’t rolled out to the broad user base because 26.6 is still in beta.
With 26.5.2, Apple has decided not to wait for the entirety of 26.6 to ship to get its included security fixes out into the world. Now everyone can update to 26.5.2—and Apple recommends it—and take advantage of those security fixes immediately.
These days, reporting on security issues immediately brings up the topic of AI—on both sides. Apple says it uses frontier models to find and discover issues on its platforms, but of course, AI can also be used to analyze the changes in a beta release and deduce what bugs it’s fixing. In the AI era, the lifecycle of a beta OS release may end up being longer than Apple is willing to wait to roll out fixes.
Of course, individual bugs aren’t exploits. According to Apple, attackers need to chain multiple bugs together to create a functional exploit. Each closed bug reduces the overall attack opportunity, but Apple says none of the bugs fixed in 26.5.2 have been used in any attacks, nor was 26.5.2 released in response to any emergent security issue.
Apple raised prices! Is this a shocking move, or were Apple products just sneakily affordable before? (And can it be both?) We also parse Mark Gurman’s reports on Apple skipping over may M6 chips to go directly to M7.
We live in a modern, jet-set, hyper-fast world! When we want to buy something online, boom, zoom, we use our fingerprint or face to approve the transaction, so we can grab the next Segway outta here! We don’t have time to enter a credit card! And can we trust a webpage form? Pfeh!
All right, calm down, 1950s inner voice, it’s not that bad. Most of our transactions involving a payment card or other sensitive data can be safely handled over a secure web connection. Apple Pay in Safari is the highest standard, of course, because the payment process involves encrypted elements, and your card number isn’t disclosed to the merchant. The Wallet app in iOS and the Wallet features in iPadOS and macOS further let us automate the entry of numbers and identifiers on pages we trust.
That’s all for automated commerce. What about other scenarios where you need to provide information to someone, often a friend or a local business, in order to transfer money or conduct a transaction? How can you be sure no one else is snooping in?
Yes, after months of laughing at PC makers and customers, the joke is finally on us: Apple has raised prices in response to increasing RAM and SSD costs. After years of talking about Apple’s amazing price to performance ratio, things have finally come back to Earth a bit. Even the MacBook Neo, born so delightfully affordable, saw its price increased by $100. Sadly, this means it is no longer the cheapest laptop ever, as the March MacBook Neo was cheaper.
Tucked into the list is the most ridiculous cut of all, albeit not the cruelest:
Apple TV: $199, up from $129 (+70)
If you’re one of the six freaky little Apple Arcade super fans and desperately need the model with extra storage, it’ll now set you back $249.…
My thanks to Mojave Paint for sponsoring Six Colors this week. Mojave Paint is a new macOS image editor for power users that will feel really familiar (in the best possible way). If you use layers, masks, channels, selections, adjustments and filters all in the same editing session, Mojave Paint might be for you.
There’s so much you can do with Mojave Paint. Make pixel art. Clean up document scans. Design a flyer. Create App Store screenshots. Crop and resize photos. Do some basic photo retouching. Remove a background.
Mojave Paint is powerful, but it’s also got a simple, uncluttered UI reminiscent of the best software of the 1990s. Yes, it’s retro—but it’s also practical, since hard-edged 1x pixel graphics are high contrast and communicate precision.
Smart home reporter Jennifer Pattison Tuohy at The Verge reports that parent company Assa Abloy has folded Level, which it acquired in 2024, into its Kwikset brand and removed the company’s founders:
The Verge obtained exclusive details from a person familiar with the restructuring who requested anonymity as they were part of the layoffs. They shared an audio recording of a meeting in which Peter Boriskin, CTO for Assa Abloy North America, and Kimberly Cummins, head of North American HR, informed the staff that their positions had been eliminated, effective immediately, as “a part of a larger restructuring of the Level business.” A LinkedIn post from a now-former employee corroborates the layoffs.
As an owner and daily user of three Level locks, this news is certainly worrying. An Assa Abloy spokesperson told The Verge that the company will “continue to develop and sell the Level Lock platform and hardware” but given that the majority of the engineering team seems to also be out, there are certainly questions around it.
On the upside, all of Level’s products now support Matter, which means that at least basic functionality ought to continue working for some time to come. But this is still potentially a disappointing move for a unique product.
Rogue Amoeba’s Paul Kafasis is encouraged by the interface improvements Apple is making in macOS 27, but points out that there’s still one huge issue from last year that needs to be resolved, namely forcing all Mac icons to be trapped inside a single, uniform shape:
Apple’s prohibition on shapes is a step backward for both usability and creativity in app icons. Icons are now harder to distinguish because they’re no longer allowed to be distinctive. But there’s no technical reason for it. Apple could, and should, once again allow icons to take on a wide variety of shapes.
It’s clear that some people within Apple recognize that the transition to Liquid Glass introduced mistakes. They also appear to have the authority to fix those mistakes. Refinements to Apple’s own icons in Golden Gate are a welcome course correction, as is the much-celebrated Liquid Glass opacity slider. It’s time to correct the mistake of banning icon shapes as well.
Kafasis makes the important point that uniform shapes make it more difficult for users, especially those with vision issues including color deficiency, to differentiate between icons. He also references an argument from TidBITS’s Adam Engst that the uniformity sabotages Apple’s own clear and tinted icon formats.
[Apple] plans to debut a base M6 processor as early as this year for entry-level Macs, according to people with knowledge of the matter. But in a first, the company will skip higher-end versions of that chip, said the people, who asked not to be identified because the plans are private.
Apple instead aims to introduce its next Pro and Max chips with more advanced computing and graphics power in 2027 as part of a new M7 generation, according to the people.
According to Gurman, Apple has decided to shift gears in order to fast-track the tech in the M7 chips, which is better suited to “meet growing demand for on-device AI capabilities and more graphics-intensive software.” In other words, Apple looked at its chip roadmap and felt it didn’t want to wait for M7 and didn’t want to bother shipping M6 Pro and Max.
As weird as this seems, I’m actually encouraged by Apple’s willingness to change its chip and product plans in order to better serve the technical needs of its customers. If Apple has a chance to push its advantage when it comes to on-device AI processing, it should do so, even if it means ripping up plans and calling an audible.
Of course, this decision has knock-on effects. For example, Gurman’s been reporting for ages about Apple’s forthcoming MacBook Pro models with OLED touchscreens—but the chips they were meant to ship with, the M6 Pro and M6 Max, have just been cancelled! So… now what?
Apple is already conducting advanced testing of the follow-up models with M7 Pro and M7 Max chips, according to the people. Those laptop models are planned for as early as the end of 2027. Apple is also planning a Mac Studio refresh with M7 Max and M7 Ultra chips in 2028.
Releasing new models with familiar chips is probably not ideal, but if the alternative is delaying the OLED MacBook Pro until late 2027, I can see why Apple would choose to go ahead and roll out a new and improved MacBook Pro powered by the M5 Pro and M5 Max. The laptop is apparently just about ready, so there’s no sense waiting. The weirdness of it launching with an old chip is just collateral damage from Apple’s larger decision to be more aggressive when it comes to its high-end chip plans.
Say this about Tim Cook: he always follows through. After telling the Wall Street Journal last week that Apple would have to raise prices thanks to the ravages of the memory market, the company today did just that. The Verge, among others, have the full breakdown.
What’s interesting is the manner in which they did so. Today’s prices apply across several product lines, most prominently the Mac and iPad, but also the Apple TV and HomePod. The increases vary, but they affect both low-end devices—the MacBook Neo, whose starting price jumps $100 to $6991—and the high-end—the Vision Pro which, yes, it seems, can get more expensive, now starting at $3699.
If there’s a winner here, it’s probably the full-size HomePod, which rose just $50–back to the same price it was when Apple released the first-generation of the product eight years ago. Losers include the highest-end Macs, with maxed-out MacBook Pros jumping $1800 and a top-of-the-line Mac Studio increasing by a whopping $4200. But that’s not shocking, as those are all fully loaded with RAM and storage.
I also have to wonder if they purposefully did this price increase during Amazon’s Prime Day sales, knowing that would at least give customers a chance to snag devices at discounts before these changes ripple all the way down the supply chain.
Not every product line was hit today, though: unchanged for the moment are the prices for Apple’s most prominent device, the iPhone, as well as the Apple Watch. Those are due for a refresh in September—it seems likely at higher prices or, as Jason speculated last week, dropping the low-end configurations, but at this point, who knows? We’ll find out in just a few months, when the most expensive iPhone ever arrives, and is probably even pricier than we’re thinking now.
For a brief, shining moment, it seemed like the company might some day get to a $499 version, but alas. ↩
[Dan Moren is the East Coast Bureau Chief of Six Colors, as well as an author, podcaster, and two-time Jeopardy! champion. You can find him on Mastodon at @dmoren@zeppelin.flights or reach him by email at dan@sixcolors.com. His next novel, the sci-fi adventure Eternity's Tomb, will be released in November 2026.]
A result from the Describe a Shortcut feature in macOS 27.
Since the very beginning, it’s been clear that computers provide incredible power to those who know how to use them to get work done. The challenge has always been how small the group of “those who know how to use them” has been.
The Apple II included support for BASIC, a simplified programming language that was intended to let new computer users write programs. “In my opinion, the real thing [the Apple II] is doing right now is to teach people how to program the computer,” a young Steve Jobs told the New Yorker in 1977. The first computer programs I wrote were in BASIC.
There was also the Logo language, which helped introduce beginners to programming concepts through the manipulation of a virtual robot called a “turtle.” In the ’80s, HyperCard tried to broaden the programming community through its use of HyperTalk, another language designed to speak to beginners.
The (still!) current examples of this on the Mac are AppleScript, which used a format based on English-language sentence structure; and Automator and Shortcuts, two automation tools designed to create flow-chart-based programs.
The goal is always the same: To give regular people the ability to harness the power of computers. And we’ve never, ever been closer to the goal than we are today.
No, I’m not talking about vibe coding apps, mostly because that requires a level of focus and detail that most “regular people” are not going to want to provide. Show a civilian Xcode and watch how their eyes instantly glaze over.
I’m talking about Shortcuts—specifically, Apple’s Describe a Shortcut feature in the forthcoming macOS 27, iOS 27, and iPadOS 27.
This is as close as we’ve come, across 40 years, to the original dream of putting computer power in the hands of everyone. You can literally tell your device what you want it to do, and when—”every morning show me my to-dos and calendar events for the day”—and it will generate a program to do it and a schedule to run it.
A look inside a shortcut created by Describe a Shortcut.
Yes, there are lots of limitations. Describe a Shortcut doesn’t work with third-party apps, only Apple’s own stuff (at least, for now). It can sometimes get confused, especially with complex queries. And it has an interesting tendency to kick things to the Use Model action—why am I not surprised that an AI model likes to build Shortcuts that themselves use AI models?
But when it works, which is most of the time, it’s magical. And perhaps its best feature is that you can iterate on your Shortcuts. If there’s something it doesn’t do quite right the first time, you can specify changes you’d like to see—”only show me items from my Personal calendar”—and it’ll rewrite the Shortcut to take those changes into account. In that way, it’s emulating the back-and-forth conversations that can make vibe coding so remarkable.
I was also impressed with the fact that Shortcuts created with this method are… just Shortcuts. With one click, you’re looking at the actual Shortcut blocks that the feature has assembled for you. You can edit them as you see fit. They’re not special in any way, other than that they were built with an actual English-language sentence, not a line of code that resembles one superficially.
I’m sure that future developments will make it even easier for us to tell our devices what to do. But this particular advance feels especially big to me, like we’ve crossed some invisible line of demarcation. We are entering the era where the computers program themselves—and, for the most part, are able to understand what we’re asking them to do.
My first day on the job at Macworld, Apple was perilously close to going out of business. It was the fall of 1997, and Steve Jobs had returned to Apple and engineered the ejection of Gil Amelio as CEO, but there was no iMac yet, no visible turnaround in terms of products at all. Beyond the release of the iconic “Think Different” ad campaign, there was nothing.
Apple’s survival hung by a thread. Steve Jobs asked everyone to trust him. At Macworld Expo, he had enlisted Bill Gates—Bill Gates, of all people!—to help him instill belief in the world that Apple would find a way to survive.
The world was skeptical, to say the least. My family asked what job I thought I’d get once Apple went out of business. The magazine I had worked at for four years, MacUser, had been folded, and some of us had been transferred over to our rival, Macworld, presumably to publish issues until Apple finally gave up the ghost and died. We existed to minimize the loss exposure of our respective publishing companies.
1997 was weird, folks. And that’s how my tenure at Macworld started.
Our thoughts on Valve’s Steam Machine pricing, the third-party camera apps we actually use, whether we wait for tech sales before buying, and if being the “tech person” inspires others or just makes them defer to us.
Jason returns to John Gruber’s podcast for a look back at WWDC 2026, and a look ahead to Designed in California, Jason and Myke Hurley’s upcoming 50-episode Apple history podcast.
In the spirit of the Summer of Fun (and Apple history Kickstarters), John Siracusa joins us to discuss when Apple was forced to replace the Classic Mac OS. Also, John Ternus gives some love to Apple’s designers and Tim Cook says prices are going up!
I stumbled on this post via Bluesky, in which Jason Hazeley was utterly baffled by this section of a printed book:
The movement takes the place of a scherzo and is mainly constructed [of] the welcome datacompordinary major scale with the four lower notes shifted a semitone upward.
In the photo of the book passage, (presumably) Hazeley’s finger is pointing at the phrase “welcome datacompordinary major scale.” He wrote, “Absolutely stumped. Have never seen this term, can find no definition anywhere, and can’t parse it.”
Some Mac third party keyboards used to (or maybe still do for all I know) have a little feature where if you didn’t type anything for a while they would themselves type ‘welcome datacomp’. Here’s a nice little rant by someone who got caught by this.
That linked post is from 1994. In it, Chris Tate describes being baffled by a third-party ADB (the predecessor to USB) keyboard:
This past weekend, while trying to get some text-editing work done, I had to leave the computer alone for a while. Upon returning, I found to my horror that the text “welcome datacomp” had been inserted into the text I was editing. I was certain that I hadn’t typed it, and my wife verified that she hadn’t, either. A quick survey showed that the “clipboard” (the repository for information being manipulated via cut/paste operations) wasn’t the source of the offending text.
That story includes a cameo from John Norstad, the creator of the definitive free Mac antivirus app, who had apparently been contacted by numerous people assuming it was a virus:
Yes, we have heard of this. It’s a practical joke in the ROM code in some third-party keyboards. The only solution is to get your bad keyboard replaced.
My guess is that this wasn’t a practical joke as much as some sort of firmware test gone awry, but regardless, “welcome datacomp” managed to appear in numerous publications, as Haller’s post details. Someone finding it in a printed book in 2026 just shows you how the weird tech quirks of the past can just keep echoing long after they’ve gone.
When Amazon Prime Day gets underway this Tuesday (June 23), it will be the first time in nearly a decade that I’m not involved in some tech site’s effort to go all out with coverage around the online retailer’s multiday sales event. In recent years, my home base on the West Coast has meant late-night shifts posting about deals, updating constantly shifting sales prices and otherwise pointing out discounted doodads to readers. But none of that’s happening this year, after I was unceremoniously laid off a few months ago.
Being unemployed stinks for a number of reasons. Missing out on Amazon Prime Day coverage isn’t one of them.
It’s not that I don’t appreciate a good deal, and certainly helping your readers save some money on something they’re looking for falls well within the remit of a consumer technology writer. But few of the offers you’ll see on Amazon Prime Day qualify as good deals. And whatever bargains that are to be found are generally lost in the firehose of inconsequential price cuts on second-rate merch. Amazon Prime Day has become the living embodiment of knowing the price of everything and the value of nothing, to the point where if Oscar Wilde were alive, he’d be pointing at his computer monitor like he was in the Leonardo DiCaprio meme.
And yet, you wouldn’t know this by perusing the majority of tech websites this week, which will spend the next few days turning themselves into an extended, unpaid advertisement for Amazon’s sales event. As I write this sentence a few days ahead of Prime Day’s actual kickoff, some sites are already touting the deals you can snap up right now. And I guarantee you that once Prime Day wraps up on June 26, you will see stories about the Prime Day deals you can still get. Why, it’s almost as if Prime Day is a made-up construct and prices on goods routinely fluctuate!
Look, I don’t begrudge websites getting in on this Prime Day racket, particularly any websites that might want to employ me at any point in the future. The fact of the matter is, websites gotta make money somehow, and if one of those ways turns out to be affiliate revenue—i.e. the percentage of money a site can collect when you click through a link to an online retailer—more power to them. But the downside to that is a lot of deal alerts on items that aren’t really bargains at all, so much as they’re Amazon trying to offload merchandise to make way for the next product cycle.
Why you should sit out Prime Day
With all the noise surrounding Amazon Prime Day, it’s going to be tempting to head over to that site and load up your virtual cart with all manner of marked-down gizmos. While I don’t want to tell you how to live your life, my humble suggestion would be to… maybe not do that? I don’t know the particulars of your current life situation well enough to be handing out blanket advice. Maybe you really need a new robot vacuum cleaner, in which case, hey, this is your time to shine.
But for most of us, Amazon Prime Day is probably something best viewed at a distance with our eyes shielded to prevent permanent damage. Here’s why:
Amazon has sales all the damned time: To the extent that Prime Day has ever been something to get hyped up for, it’s been diluted by the fact that Amazon is just going to turn around and have an identical sale a few months from now. For the last few years, Amazon has held Prime Deal Days in October, and that’s followed up shortly by the usual round of price cuts for Black Friday and holiday shopping. The price cuts you’re seeing now will likely return in short order.
A lot of the discounted items are clearance sales by another name: Prices on some Apple gear will drop this week — in fact, some things like AirPods and Apple Watches may already be available at a notable discount. But that’s because Apple likely will be rolling out new versions of those devices in the fall, and Amazon doesn’t want a lot of outdated inventory on hand. Hey, if you want a pair of AirPods Pro 3 for less than what you’d normally pay and don’t mind missing out on the new features Apple is rumored to be adding to the next-gen model, go ahead and click that Buy button with my best wishes. Just be aware as to why the price might be that low.
Do you really feel like giving Amazon more of your money?: Jeff Bezos may not be involved in the day-to-day operations at Amazon, but he’s still the executive chairman of the company; more to the point, he profits handsomely from Amazon’s ongoing success. And whether it’s throwing a hey-look-at-me wedding last year or running a major American newspaper into the ground or bankrolling documentaries lauding the First Lady, he’s not really putting that wealth to good use. You may disagree, in which case, load up on those discounted Ring doorbells and Echo Dots to your heart’s content, but I try to send as little money to the real-life version of LuthorCorp as possible.
Oh, you’re ignoring me? Well, at least do this
As good as these reasons are to give Prime Day a pass, I know that some people reading this are already making a beeline toward Amazon. Fair enough — just follow a couple of good practices to get through this shopping event with a minimum of fuss and/or muss.
DO use a price comparison tool: Make sure that whatever deal you’re seeing on Amazon is actually a good deal by turning to the price-comparison tool of your choice. For me, that’s CamelCamelCamel, where you can enter an Amazon product number1 into the site’s search field, and you can see how a product’s price has been trending — including whether it’s hit an all-time low.
DO look for coverage that treats Prime Day skeptically: When it comes to Prime Day, less is more. I tend to find the most helpful articles are the ones that are more selective in their approach to Amazon’s sale, as they acknowledge that most of the deals on offer are pretty crummy and really only highlight worthwhile picks. I tend to find that the Wirecutter site of The New York Times handles this sort of thing pretty well. (Full disclosure: I’ve contributed several articles to Wirecutter as a freelance writer, though I’ve never been a part of any Prime Day coverage with that site.)
DON’T go on a shopping spree. You see something you want that happens to be on sale at a good price? Great, pick it up. Maybe add a second item to your cart if it also fills a need. Anything more than that? No sir — down that path lies madness. Amazon is counting on you to get deal crazy and take a lot of smart speakers off its hands. Don’t give it the satisfaction.
I’m never going to see Prime Day pop up on my calendar without getting a sad, faraway look in my eye. But that doesn’t mean you have to feel the same way. Like many things in life, Prime Day is best dealt with in small doses, if at all. Together, we can get through this thing.
An Amazon product number is the combination of numbers and letters that appears in the URL for a listed product. For example, the 14.2-inch 2025 MacBook Pro M5 has an Amazon product number of “B0FWD623D1.” ↩
[Philip Michaels has been writing about technology since 1999, most notably for Macworld and Tom’s Guide. He currently finds himself between jobs, so if you need someone who can string a few sentences together (or make your sentences read a lot better), drop him a line.]
