six colors

by Jason Snell & Dan Moren

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Linked by Dan Moren

Report: Amazon Prime video coming to Apple TV, this time for real?

Following a rumor circulating earlier this week, BuzzFeed’s John Paczkowski reports that Amazon Prime Video will come to the Apple TV at WWDC:

Sources in position to know tell BuzzFeed News that Amazon’s Prime video app — long absent from Apple TV — is indeed headed to Apple’s diminutive set-top box. Apple plans to announce Amazon Prime video’s impending arrive to the Apple TV App Store during the keynote at its annual Worldwide Developers Conference (WWDC) on June 5 in San Jose, CA. A source familiar with the companies’ thinking say the app is expected to go live this summer, but cautioned that the hard launch date might change. Amazon had previously declined to even submit a Prime Video app for inclusion in Apple’s Apple TV App Store, despite Apple’s “all are welcome” proclamations.

As part of the deal, Amazon will reputedly start offering Apple TVs for sale on their site again; the retail giant pulled them a year and a half ago (along with Google’s Chromecast) because they didn’t support Amazon Prime Video.1

Paczkowski tends to be in the know about these things, and I have no reason to doubt him. But, this isn’t the first time we’ve heard this rumor so, as I said on Twitter, I am not prepared to believe it until the app is actually on my Apple TV. Up until then, let’s just watch this supercut of Bullwinkle trying to pull a rabbit out of his hat.


  1. And if you’re tracing your finger in the air trying to figure out how whether or not it’s a Moebius Strip of causality, welcome to the club.  ↩