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Six Colors

by Jason Snell & Dan Moren

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By Dan Moren

Report: Amazon Video inbound for Apple TV

Speaking of Amazon, it seems like the company will in fact be bringing its video-streaming app to tvOS, if this tweet by developer Dan Bostonweeks is any indication:

At this point, access to the Amazon video library is the only reason I still have my Fire TV plugged in, and based on this it probably won’t be there much longer.1 As I wrote earlier this fall, when Amazon pulled competing streaming devices from its shelves, it makes sense for Amazon, as a company that sells content, to be on as many platforms as possible. By having an app on the Apple TV, Amazon not only increases the value for those customers shelling out for Prime memberships, but potentially also—if they allow playback of purchased titles, as they do on the iOS app—position themselves as a viable (if not particularly convenient) competitor to the iTunes Store.2

End of the day, it lets Amazon address more potential customers, which is what it should be focusing on. Most of these people probably weren’t going to buy Fire TVs anyway—they’d have just continued watching on their iOS devices and computers, or AirPlaying to their Apple TVs.


  1. Granted, there’s a DVD player on the shelf next to it, so take that for what you will. The LaserDisc player isn’t permanently connected, though. 
  2. Apple’s in-app purchase requirements will presumably still make it unfeasible and undesirable for Amazon to sell or rent videos via its tvOS app. 

[Dan Moren is the East Coast Bureau Chief of Six Colors. You can find him on Twitter at @dmoren or reach him by email at dan@sixcolors.com. His latest novel, The Aleph Extraction, is out now and available in fine book stores everywhere, so be sure to pick up a copy.]

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