by Jason Snell & friends

Apple picks up AR firm Metaio ↦

TechCrunch reports that Apple has snapped up Metaio, a company developing augmented reality technology:

The company is well established. Many impressive projects have been produced using its tools including this one of with Ferrari that gives a potential buyer an AR tour of the car (as though the actual car isn’t cool enough)…

And this one for travelers in Berlin to see what the scene they are looking at would have looked like when the Berlin Wall was up. The program uses historical footage that you can see by pointing your smartphone or tablet at a particular place.

While Microsoft and Google have both spent considerable energy telling us about augmented reality, Apple has yet to dip so much as the smallest of toes into that pond.

Smart, I say. Nobody really knows what AR is good for yet, what problems it solves, or even if people will really want to use it. Apple’s at its best when it’s not the first mover, but instead comes into a defined market and produces the “oh that should have been obvious” solution.

And, of course, there exists the possibility that AR itself is a dead end. That doesn’t preclude Apple from investigating it—the company works on a lot of technologies that never come to market. This could well be one of them.

That said, my bet is that if Apple does take advantage of the AR technology developed by this company, it’s as software used in iOS devices and Macs, not as some sort of Google Glass/Microsoft HoloLens-like helmet or visor. At least, for now.

[Dan Moren is a freelance writer, podcaster, and former Macworld editor. You can email him at or find him on Twitter at @dmoren.]


#89: A Bunch of Dopes ↦

On this week’s Clockwise, Dan Moren and I are joined by Andy Ihnatko and Anže Tomić to give our quick reactions to the Google I/O keynote, including Google Photos, a focus on bug fixes, contextual machine intelligence, and searching for the next billion Internet users.

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NYT: Apple Pay to add rewards program ↦

Writing for Times, Brian X. Chen reports that Apple may roll out a rewards program for its digital wallet at next month’s WWDC:

Apple is preparing to announce details about enhancements to Apple Pay at its software conference next month. Those include a rewards program for the mobile wallet service, said two people briefed on the product.

It’s pretty vague on exactly what kind of rewards we’re talking about. In most cases you’re using your credit card (or debit card) anyway, and accruing whatever rewards your issuer already provides—miles, hotel points, cashback, etc. Will Apple add its own perks, or will this be more like coupons or discounts?

Or is this something else entirely? Back at Apple’s September event last year, Apple employees at the demo area told both me and Jason that Apple Pay could automatically take into account if you had a rewards card for the place you’re shopping, but I’ve personally seen no indication of that in the wild. Perhaps it didn’t quite get implemented in the initial release?

Apple, for its part, has been vehement about not sharing data with retailers, which also raises the question of how its partners will feel about it Cupertino taking another slice of the pie, and leaving them with just crumbs.

[Dan Moren is a freelance writer, podcaster, and former Macworld editor. You can email him at or find him on Twitter at @dmoren.]

Travels with the Apple Watch

Apple Watch
The Apple Watch was the most useful time/travel device on my trip. Except for maybe this one.

After much dithering, I ended up taking my Apple Watch to Portugal and the UK.

In the end, despite all my concerns, it boiled down to one simple argument: I’m a technology writer. My job is to use tech, and it would be a disservice if I turned down an opportunity to see how well the Apple Watch worked while traveling, and while traveling overseas.

And I’m glad I did.

Thief of Time

My biggest concern in taking the Apple Watch with me was that it might be a target for theft. Tourists are often easy pickings, and a shiny watch seemed like it might be an invitation.1

That worry, fortunately, was overblown. Though tourists do get approached a lot in Portugal, as in other countries, being careful with your belongings and keeping a close eye on them is generally sufficient.

But more to the point, not a single person on my trip commented on the Apple Watch. Despite my generally wearing short-sleeved shirts, which left the Watch clearly visible, I’ve concluded that most people’s brains simply register something worn on the wrist as a watch, and don’t bother giving it much further attention. (I’d also guess that as the Apple Watch isn’t on sale in Portugal—a country which doesn’t have any Apple Stores—there just isn’t much awareness of it as a product.)

But the more I thought about it, the more I realized that the Apple Watch wasn’t really any more of an opportunity theft than your average nice wristwatch. In fact, it’s arguably less attractive in many cases, given that mine is not made from gold, and is far less valuable—and, to be honest, once parted with me, less usable—than an expensive luxury watch.

Once I realized that, I pretty much stopped worrying about it. Granted, it also helped that I wasn’t fiddling with the Watch itself that much, which probably drew less attention to it. Which brings me to my second point.


I rationalized my original decision not to bring the Watch with me because I figured that if I were using an international plan from AT&T, I would be sipping data very conservatively, making the Watch just less useful.2 That ended up not being the case, as I went the local SIM route. (A topic I’ll save for another post.)

Having to not worry about data was great, for obvious reasons, and it let me use the Watch more or less as I would at home. But I still noticed that, especially as I wasn’t in a working environment, I generally allowed most of the Apple Watch features to fall by the wayside as I enjoyed my company and surroundings. That said, there are a few standout features that made the Apple Watch a great traveling companion.

Maps: Makes sense, right? You’re in a foreign country, you’re going to need to find your way around a lot. But, along the same lines as my earlier concerns, pulling out an iPhone and looking around in befuddlement is a pretty easy way to get tagged as a tourist. Simply glancing at your watch, however? Far less conspicuous—even if it sometimes looks (accurately) like you’re an idiot who’s having trouble deciphering analog time.

In particular, I really like that if I load up directions on my iPhone, but don’t start navigation, it preloads them on my Watch, where I can then tap Start at my leisure.

However, one thing I still have not gotten the hang of is identifying the distinct left- and right-turn haptic cues. I almost always ended up taking a quick glance at the Watch to see which way it wanted me to turn next. And while I appreciate the default Apple Watch Maps screens that prompt you with your next turn and how far away it is, I much preferred to swipe left and get the mini map option, for two reasons: First, because much of Lisbon, where I spent most of my trip, is not a grid-layout city, which means a preponderance of intersections where taking a “right” turn could mean any of several options. (Portugal also loves rotaries3, which Maps and the Watch handle with mixed results.) Secondly, because I ran into a couple occasions—especially in London—where my iPhone would lose my location, and the subsequent direction wouldn’t immediately pop up.

Apple Watch Maps

As a result, I did find myself from time to time retreating to the Maps app on the phone, largely to get an actual map overview of where I was. Plus, using the phone also gave me the option of using Google Maps, which on occasion disagreed with Apple Maps over the locations of certain things.4 Not to mention Apple Maps’s terrible and egregious lack of public transit information.


Activity: Marco Arment wrote a good piece about how the Apple Watch has driven him to be more active; that wasn’t a problem for me while traveling, but I still found myself really aiming to close those loops. I also really love David Smith’s Pedometer++ app and its attendant Apple Watch app—it’s become the only third-party Glance that I’ve kept installed.

However, I’ve concluded that the Exercise ring is pure and utter voodoo. Some days I beat the pulp out of my 30-minute target; other days, including one where I logged 854 calories burned and 18,722 steps/9 miles walked, the Watch told me I’d only exercised for 17 minutes. So maybe I just walked really slowly? I suspect that the Exercise figure depends on information from the heart rate sensor, which I’ve gotten inconsistent readings off. (Maybe my Watch isn’t snug enough?) But this lack of exercise is killing me, Apple. Killing me. Literally.

Watch: Surprisingly enough, one of the best features of the Apple Watch while traveling was just having it as a watch. I haven’t worn a wristwatch regularly for years, and having the time at a glance was really handy when I was constantly budgeting for time, trying to figure out my schedule, and make trains and flights.

Apple Watch Utility Face

I kept my standard Utility face for the trip, but swapped the Weather complication into the bottom spot, so it gave me the conditions along with the temperature (and because I figured I didn’t need to see my calendar events while on vacation); in the top right corner, I put a World Clock complication so I could quickly see the time back home. I liked the Weather at the bottom so much that I’m keeping it there for now, though I’ve replaced the World Clock with a timer complication for now.

Third-party apps

I’ve played around with a decent number of third-party Apple Watch apps in the last month, but I found while traveling that I didn’t really use many of them. In large part, that’s because most fall into one of two categories: 1) Apps whose experience really isn’t suited to the Watch, especially when it’s just as easy to take out your phone and turn to the generally more usable iOS app (Yelp, Trip Advisor). And 2) Apps that I want to use on the Watch, but which generally just load so damn slowly that I can often take out my phone and open the app there before it’s finished loading on the Watch (almost all of them, really).


I do want to call out one app in particular that I found indispensable while traveling, on both the iPhone and Apple Watch, and that’s Citymapper. While it doesn’t currently support Lisbon’s metro system, it was super handy in my trips around London; I love the ability to save trips for offline viewing, send a trip to my Apple Watch, and quickly navigate to bookmarked locations. It became my go-to app from the moment I landed at London Stansted to the minute I arrived at Heathrow on the way home. When Apple eventually launches its own public transit information, I hope it’ll be half as good.

Stray observations

  • Battery life was totally fine on the Apple Watch, but yes, my iPhone’s juice does run out a whole lot quicker. I rarely got much below 50-percent charge on the Watch by the time I plugged it in at night, but the phone was regularly down to the teens. (Thank goodness for that portable battery pack.)

  • I was really hoping to use Passbook for my flights, but as a U.S. citizen, none of the airlines I flew would allow me to get electronic boarding passes. Alas.

  • Nor did I make use of Apple Pay. I tried once, on my 48-hour London stopover, to use my iPhone to buy a few groceries at a Tesco self-checkout machine, but while the Apple Pay prompt initially popped up on my phone, it never managed to complete the transaction.

  • I was a little worried about the Watch’s durability, but it handled sunscreen, a few accidental whacks against protruding surfaces, airport hand dryers, and more without any issues.

  • Highlighting the difference between home and abroad, I went into my usual coffee shop today, my first morning back, and both the guys behind the counter lit up when they noticed I had an Apple Watch.

  1. Also, several months back my girlfriend and I went to see noted gentleman thief/security consultant Apollo Robbins. If you’ve never seen him exercise his skills at stealing watches, among other objects—including the glasses right off people’s faces—then you are in for a treat. However, it’s enough to make you paranoid any time a stranger comes up to you.  ↩

  2. I also didn’t want to pack another charging cord, but honestly, the Apple Watch’s coils up very neatly, and if you forego the plug itself, it’s actually plenty compact. ↩

  3. Or roundabouts, or traffic circles, or whatever you want to call them.  ↩

  4. Nothing like trucking to the top of a super steep hill—so steep it has its own funicular!—to find a supermarket that Apple Maps insists is there, but is in fact just a rundown city block. *shakes fist* ↩

[Dan Moren is a freelance writer, podcaster, and former Macworld editor. You can email him at or find him on Twitter at @dmoren.]

Apple exec: New Watch app developer kit on the way ↦

Ina Fried of Re/code reports from the Code Conference that Apple’s Jeff Williams has confirmed the impending arrival of new tools for app developers to write apps that run on the Apple Watch.

Williams said the new development would allow games to run on the watch and would permit direct access to the sensors built into the watch.

Kindle typography: Amazon repents? ↦

Today Amazon released an update for Kindle for iOS that adds a new custom-built font and, more excitingly, support for hyphenation and many other improved layout features.

Old Kindle (left) and new Kindle with Bookerly font and auto hyphenation (right).

As John Brownlee reports for Fast Company:

The new app finally gives the boot to the hideous absolute justification of text that the Kindle’s been rocking since 2007. The new layout engine justifies text more like print typesetting. Even if you max out the font size on the new Kindle app, it will keep the spacing between words even, intelligently hyphenating words and spreading them between lines as need may be.

I have been complaining about Kindle typography for a while, so this is incredibly welcome news, especially since this improved typography is coming to Amazon’s E Ink readers as well. But I have to admit that I groaned when I read Brownlee’s report that E Ink Kindles (as well as the Kindle Android app) won’t get these features until “later this summer.”

(On Twitter, Brownlee told me that the E Ink update “looks great” and “could ship this month.” Fingers crossed!)

Maybe the Mac is a typewriter, after all ↦

This week my column for Macworld started as a simple link post for Six Colors about this AppleInsider report involving a new Apple patent.

But it spiraled out of control, and ended up making a reference to a classic Mac book while becoming a bigger-picture thing about why the Mac exists today, the lifetime of the desktop-computing metaphor, and the future of user interface:

Put yourself in Apple’s shoes and imagine where you want to take your text-input technology over the next 15 years. Is anyone at Apple really imagining how the company is going to evolve the keyboard between now and 2030? My guess is that Apple views the keyboard as a solved problem. And while keyboards can be improved, they’re always going to be keyboards.

Read the rest over at Macworld.

The paradox of Apple Watch choice


Henry Ford famously wrote, “Any customer can have a car painted any color that he wants so long as it is black.”

And so it was, for years, for buyers of Apple products. They were beige or gray or white or black, but each model had a look and that was that.

Then some clever people1 decided that it might make sense to offer products in a variety of colors, so we got iMacs and iPods where you could choose your own color.

Letting people choose colors is good. When Apple offered the MacBook in both black and white models, I paid the extra money and got the black one.

In recent years, Apple has added choice to iPad and iPhone purchases—first space gray, then gold—and just extended those color choices to the new MacBook. It’s great! I love space gray. It’s my favorite space color.

But sometimes having choice can cut both ways2. I love having options, but sometimes the options can become overwhelming.

I have never fretted more over a purchase than when I bought my Apple Watch. There are 38 different models, 32 if you don’t count the 18-karat gold Edition models. And of course, watch bands are interchangeable—so you can stick a leather classic buckle on an Apple Watch Sport if you don’t mind the mismatch of stainless steel lugs with anodized aluminum body. More choices!

I wanted a leather band. But did I want to spend $300 more to get it? Did I want the space gray Apple Watch Sport with the black sport band, or would it be too dark? What about a lighter Sport model with a bright band? Could I cheap out and get a Sport model, then add a leather band later?3

There were so many options to make the Apple Watch feel personal to me, and yet the buying process really stressed me out. There’s a lot to be said for simplicity—and while Henry Ford’s successors have introduced colored cars, every time I’ve bought a new car I’ve had to choose from an extremely constrained set of options.

This is all a long way of saying that I wonder if Apple Watch sales have been suppressed, even a little bit, by the large number of buying options. And when the Apple Watch begins being sold in Apple retail stores soon, how will Apple Store employees manage that experience? The last thing they’ll want to do is overwhelm their customers with options.

In any event, now that I’ve got my Apple Watch, I’m happy with the fact that it came after some careful shopping and difficult decision-making. But if Apple had told me that the watch was going to come in any color I wanted as long as it was silver with a blue band, it would’ve been an easier experience.

  1. Let’s call them Steve and Jony. ↩

  2. After I wrote this column, I discovered that back in October Apple Codex discussed this same topic. Kudos to them for recognizing this issue so far in advance. ↩

  3. I’m actually wearing this combination now, and I don’t mind it at all. Loving the leather band. But I realize this decision will horrify some people. ↩


#38: Titles Are Not Jobs ↦

This week on Upgrade, Myke Hurley and I discuss Jonathan Ive’s new title and what it means for Apple’s Chief Design Officer and the company as a whole. Then, in advance of Google I/O, we talk about how and why we use Google’s services on our Apple devices.

When Stephen Fry met Jony Ive ↦

Fry (left) at the Apple Event in September 2014.

Writer/actor/comedian Stephen Fry is a huge Apple fan from way back—he and Douglas Adams claimed to have bought the first two original Macs ever sold in the UK, and I’ve seen him at two Apple events in the past few years.

Now Fry’s making news with his interview with Jonathan Ive in the Telegraph, which reveals something interesting about Ive:

Until now, Ive’s job title has been Senior Vice President of Design. But I can reveal that he has just been promoted and is now Apple’s Chief Design Officer. It is therefore an especially exciting time for him.

Inside the fabled design studio (cloths over the long tables hiding the exciting new prototypes from prying eyes like mine) Jony has two people with him. They too have been promoted as part of Ive’s new role.

One is Richard Howarth, English as Vimto. “Richard is going to be our new head of Industrial Design,” says Jony. “And this is Alan Dye, the new head of User Interface.” Dye is a tall, amiable American.

I have no idea what this means about Ive’s job day to day, though I will say that this reads to me as more of an echo resulting from Ive being given control over software design. That was when Ive got a new job, basically. Presumably he needed trusted deputies to run that vast set of responsibilities, and now all of them are being recognized for the work they’ve been doing. That’s my guess, anyway.

In addition to breaking that news, Fry also relates the tour of the new Apple campus he got from Ive and Tim Cook. It’s good to be Stephen Fry.

How Google led an Android user back to the iPhone

[Derek Walter is a freelance writer who contributes to several sites, primarily about the intersection of technology and society.]

Google Calendar was the last straw.

There it was - another Google app that was once exclusive to Android waiting for me to download from the App Store. It would join Gmail, Chrome, Drive, Play Music, and Hangouts on my home screen, making my iPhone look similar to its Android counterpart.

Despite my affinity for Android, there has at times been an internal struggle (admittedly a very first-world one) about loyalty to Google’s OS. Sure, all those customization options, widgets, and home screen launchers are cool. But waiting for Android updates isn’t (only 10 percent of Android devices are running the latest build, Lollipop 5.0). And if you’re a Mac user like me, you can’t beat the convenience of iMessage and Find my Friends, services that of course don’t play with Android.

Google has supported Apple’s operating system from the beginning, even continuing to do so after Apple parted ways with the built-in YouTube and Maps applications. So seeing Calendar come to iOS wasn’t a huge surprise.

Additionally, Google just recently brought its Google News app to the Apple Watch. It’s not particularly impressive, but it’s likely a first step into the shallow end of the Apple Watch pool. I expect Google to eventually take a deep dive with its other services, especially key ones like Gmail and Google Now.

Google Calendar

So why would an Android user be willing to embrace the iPhone? There’s now little reason to use Android to get the best of Google. Piece by piece Google has transported apps and services that once ran only on Android over to the iPhone. Even Android’s best feature, Google Now, is on iOS - though it’s admittedly buried inside the Google search app and doesn’t perform all the tricks it does on Android.

But the other apps do rather well at playing nicely with Google Services. The Gmail app lets you import files from Drive. Drive interacts with the excellent Sheets, Docs, and Slides apps. You can open a link in Chrome or an address in Google Maps with Google’s other apps. It’s essentially a shadow operating system that allows you to use Google services on iOS and ignore those from Apple or other competitors. There are 50 Google apps in total, comprising everything from Blogger to Google Voice.

Even with all those services, such an arrangement certainly won’t be for all Android fans. If you like trying out different home screen launchers or prefer to use Google Wallet as your tap-to-pay choice, you’re out of luck. You’re also stuck with Siri as your digital assistant on the iPhone, while Android users can just speak, “OK Google” from their home screen. Though in true Android fashion, fragmentation prevents all devices from having this feature.

Android also lets you set new default applications for various services, so you can make Outlook your email app instead of Gmail—something iOS doesn’t do. Chrome purists would also point out that Chrome for iOS isn’t based on the same rendering engine as Chrome on Android due to Apple’s browser restrictions.

But if those issues aren’t as important to you, then you can transform the iPhone into a pretty good phone running atop Google’s services. You get the superb build quality of the iPhone, Apple’s support, and the Google services you like, all on one device. If you’re OK with a few of the tradeoffs, it’s a rather compelling package.

And as we approach Google I/O this week, we’ll get a better idea about how much Google’s commitment to iOS will continue. There are rumors of a new Google Photos application, which more than likely will wind up on the iPhone by replacing the photo backup and sharing tools that are currently hidden inside the Google+ app.

There’s also buzz that Google is working on making Android Wear compliant with the iPhone in much the same way that a Pebble Watch can talk to iOS apps. This is another way to have your cake and eat it too. Android Wear may not have the app selection that Apple Watch has, but it’s great at prioritizing notifications that flow from Google Now. You could get all those Google-centric alerts you care about but still have those great apps that tend to come first, or sometimes only, to iOS.

It’s a clever strategy by Google, which makes its money through its various applications instead of hardware sales. It picks up revenue through users clicking advertisements in search and with subscriptions from services like Google Play Music and Google Drive. Ultimately Google doesn’t care as much if you’re using Android or iOS—the goal is to get you in its ecosystem, regardless of device.

That philosophy has produced an impressive app portfolio of Google apps for the iPhone. One that the company remains committed to growing, even as it extends the capabilities and reach of Android.

Whatever new services Google rolls out down the road, you can bet they will at some point find a place in the App Store, nestled among 50 of their fellow Google apps. So no matter which device you use, there’s always going to be a way to stick close to Google’s cloud.

The Incomparable

#248: Most Poetic Sledgehammer ↦

This week on The Incomparable, John Siracusa enrolled me (as well as my compatriots Erika Ensign and Tony Sindelar) in Anime 102 and assigned the 1995 film “Ghost in the Shell”. It’s a cyberpunky action story about cyborgs and the meaning of life, and it’s full of guns, car chases, ninjas, weird outfits, and exposition. Also, one of the students didn’t do all the reading. (It was me.)

Sponsor: Bushel ↦

Thanks to Bushel for sponsoring Six Colors this week.

Bushel is a simple cloud-based tool that lets you manage all of the Apple devices in your business. You can provide access to company email accounts, automatically install apps to all devices, and keep personal data and company data separate. And if a device is ever lost or stolen, you can remotely lock it or wipe company data completely.

Your first three devices are free forever, and each additional device is just $2 per month with no contracts or commitments. Learn more at

Photos for Mac: A Take Control Crash Course (1.1) ↦


The complete edition of my book about Apple’s replacement for iPhoto and Aperture, “Photos for Mac: A Take Control Crash Course,” has now been released. The book’s initial release was essentially the first half (if you bought it, update to the new version for free!), but now the entire book is complete. It’s a dense, visual look at the main features of Photos for Mac.

In the book, I describe how to perform most of the tasks readers will want to do with Photos. No previous knowledge of iPhoto or Aperture is required, though I also walk readers through the migration process from both apps and show you where the stuff in those programs ends up—if anywhere—in Photos.

Waiting for HomeKit ↦

And over at iMore today, it’s me talking about HomeKit, the curious Apple announcement that has taken an entire year to reach fruition. But next month, at last, it looks like it’ll finally get there.

Product reviews: flawed, but useful ↦

My More Color column over at Macworld this week is all about product reviews, keying off of Brian Chen’s story about his broken oven in the New York Times. Can support and reliability be measured? And if not, why do I think that product reviews are better than ever?

‘Just smart enough’ ↦

Shawn Blanc does a great job of describing where the Apple Watch fits:

Apple Watch fits, appropriately, right between a smartphone and a dumb watch. Apple Watch is certainly more feature-rich and “connected” than my analog watches ever were, yet it’s not anywhere near an “iPhone 2.0” type of product.

Imagining iPad OS ↦

Over at iMore, Rene Ritchie muses about what would happen if Apple allowed the iPad to evolve separately from the iPhone:

By decoupling activity from device, we can move seamlessly through the range of screen and power sizes, from convenience to capability and back, depending on our needs. And that liberates the system behind those devices to better suit those needs as well. It lets there be cars and trucks, but it also introduces the possibility of an SUV.

I don’t expect everyone to agree with Rene’s line of thinking, but it’s illuminating to go through the reasoning. It feels to me like the iPad deserves more device-specific features, but the massive popularity of the iPhone makes it awfully hard to prioritize anything in iOS that only benefits the iPad.

Maybe, as Mark Gurman reported today, some of those changes are coming. We’ll see.

The true story of when David Letterman licked Andy Ihnatko’s iPad ↦

I asked Andy about this story yesterday after we finished taping MacBreak Weekly and he shared the whole thing. I’m glad it also prompted him to write the story on the web:

I have a couple of friends who work on the Letterman show. I got an email from one of them a couple of weeks before the special day.

“I don’t suppose you’re getting an iPad early, are you? Because there are some people over here who were talking about how interesting it would be to use one somewhere in the show week, before it’s released.”

Marco Arment pans the MacBook ↦

I liked just about everything on the new MacBook except the keyboard. Oh, the keyboard. Its lack of travel just doesn’t work for me, and so I felt no pain in saying goodbye to the MacBook and shipping it back to Apple. The computer is shiny and fun and small and light, but if I hate typing on it—and I used it as my only Mac for an entire week—it’s not much good to me.

Marco Arment was also intrigued by the small and light and shiny and fun, but his reaction was much more negative than mine:

The MacBook just looks and feels like the obvious, no-brainer choice for a small Mac. That’s why people buy it. That’s why I bought it. I loved it before I bought it. I love looking at it and picking it up.

I just hate using it.

I hate typing on it, I hate the trackpad, it’s slower than I expected, the screen is noticeably blurry from non-native scaling to get reasonable screen space, and I don’t even find it very comfortable to use in my lap because it’s too small.

I hate returning things, but I’m returning this.

Not every product is for everyone. It’s definitely worth reading Marco’s comments if you’re considering the new MacBook. I’d also recommend visiting an Apple Store before buying one, if you can, just so you can get hands-on experience with the keyboard and trackpad.

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