Seems like everyone’s getting their fancy iPhone 6 and iPhone 6 Plus shipments today—I know I’m waiting for mine—so what better time to talk about the Apple Watch, which won’t arrive until 2015?
Last week I got to hold the Apple Watch Edition—that’s the 18-karat gold model. As you might expect from anything made of gold, it’s heavy. (In contrast to the Apple Watch Sport, which is made out of aluminum and glass in order to be as light as possible.)
And what gold! My favorite moment of Apple’s entire presentation was a nearly throwaway line about how, on the Apple Watch Edition, Apple’s team of metallurgists had developed a gold formula that is “up to twice as hard as standard gold.”
I know what you’re thinking. You’re a jeweler. You’re looking at Apple and thinking, “Technology guys are not going to just figure this out. They’re not going to just walk in.” But here’s Apple, fresh to the watch game and claiming they’ve fixed gold.
I don’t know whether it’s funny because of the idea that Apple could improve on a material that’s been used in jewelry for millennia, or because we’ve got to add metallurgy to the list of areas Apple is now disrupting. Or both. Could it be both?