By Dan Moren
December 6, 2017 5:57 AM PT
Amazon Prime Video now available on Apple TV
The prophecy has been fulfilled, at last!
Amazon Prime Video appeared on the Apple TV with relatively little fanfare today, finally bringing the retail giant’s video-streaming service to Apple’s platform. As you might expect, it’s a pretty straightforward app: Prime members can log in and get access to the company’s wide variety of videos, including their original content. The interface will look pretty familiar to anybody who’s used any of Amazon’s own streaming boxes. It plays 4K video, but unlike Netflix, doesn’t support 5.1 surround audio.
The app does integrate at least one Apple TV-specific feature, Universal Search. However, though both Tim Cook and Amazon’s own Twitter account said that it would support tvOS’s TV app, content wasn’t showing up when I tested it. Perhaps a future update? Update: Weirdly enough, Prime Videos are showing up in the TV app on my iPhone and iPad. Apple’s press release from this morning confirms that integration will be there; it seems to just be rolling out gradually.
In the end, the app itself is nothing special, but having access to the content is great. By adding access to this biggest and final hold-out, the Apple TV can now be the one-stop shop for video that Apple has been aiming for.
For Amazon’s part, we assume that the Apple TV will be reappearing on their virtual shelves soon. Just in time for Apple to take a backseat to the tiff between Amazon and Google.
[Dan Moren is the East Coast Bureau Chief of Six Colors. You can find him on Twitter at @dmoren or reach him by email at email@example.com. His latest novel, The Aleph Extraction, is out now and available in fine book stores everywhere, so be sure to pick up a copy.]
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