six colors

by Jason Snell & Dan Moren

This week's sponsor

Wix - The most technologically advanced cloud-based web development platform in the world. Start creating with Wix now.

By Dan Moren

Amazon Prime Video now available on Apple TV

Amazon Prime on Apple TV
The prophecy has been fulfilled, at last!

Amazon Prime Video appeared on the Apple TV with relatively little fanfare today, finally bringing the retail giant’s video-streaming service to Apple’s platform. As you might expect, it’s a pretty straightforward app: Prime members can log in and get access to the company’s wide variety of videos, including their original content. The interface will look pretty familiar to anybody who’s used any of Amazon’s own streaming boxes. It plays 4K video, but unlike Netflix, doesn’t support 5.1 surround audio.

The app does integrate at least one Apple TV-specific feature, Universal Search. However, though both Tim Cook and Amazon’s own Twitter account said that it would support tvOS’s TV app, content wasn’t showing up when I tested it. Perhaps a future update? Update: Weirdly enough, Prime Videos are showing up in the TV app on my iPhone and iPad. Apple’s press release from this morning confirms that integration will be there; it seems to just be rolling out gradually.

In the end, the app itself is nothing special, but having access to the content is great. By adding access to this biggest and final hold-out, the Apple TV can now be the one-stop shop for video that Apple has been aiming for.

For Amazon’s part, we assume that the Apple TV will be reappearing on their virtual shelves soon. Just in time for Apple to take a backseat to the tiff between Amazon and Google.

[If you appreciate articles like this one, help us continue doing Six Colors (and get some fun benefits) by becoming a Six Colors subscriber.]

[Dan Moren is a tech writer, novelist, podcaster, and the Official Dan of Six Colors. You can email him at dan@sixcolors.com or find him on Twitter at @dmoren.]