By Jason Snell
iPhone 16 Pro review: Control before Intelligence

We’re getting closer to the end, presumably, of the most static design era in the iPhone’s history. While Apple continues to iterate on the specs of its most important product, the iPhone 16 product line is visually part of a generation that dates back four years to the iPhone 12.
On the one hand, it’s a fact that reveals just how the pace of smartphone design innovation has slowed. This is the longest time Apple has been stuck on a design generation in the history of the iPhone. On the other hand, Apple largely stopped redesigning its laptops in 2010, and nobody seems to mind too much. There’s something there about a device slowly iterating toward its ideal form, and I do wonder if Apple thinks that the iPhone 5-esque stylings of the iPhone 12/13/14/15/16 are the equivalent of the classic MacBook Air/MacBook Pro design.
The problem is this: History suggests that every time Apple does a physical redesign of the iPhone, there’s a surge in iPhone sales. That’s quite a motivator, given the iPhone’s place as the generator of more than half of Apple’s corporate revenue.
So what do you do if you’re Apple? You (again, presumably) try to work on new technological breakthroughs that will let you change things up more dramatically—the introduction of Face ID in the iPhone X let the home button go away, for instance—while you keep pushing forward with the specs and internals in the meantime. It’s not exciting, but neither is it a moral failing.
I’d sure rather be using an iPhone 16 Pro than an iPhone 12 Pro, because the newer model is better in almost every way. That’s what years of iteration will do. Since most iPhone buyers do not upgrade once a year, those individual iterations only really matter in the cumulative sense. So before I dig into this year’s collections of choices and iterations, it’s worth considering the grand sweep of time (iPhone Pro edition):
- iPhone 13 Pro: ProMotion, 3x telephoto lens, chip improvements
- iPhone 14 Pro: Dynamic Island, Crash Detection, SOS via satellite, 48MP camera, always-on display, brighter display, Action Mode, chip improvements
- iPhone 15 Pro: Action Button, USB-C port, 24MP fusion image, chip improvements, titanium exterior, and (in hindsight) Apple Intelligence support
This year, that list grows to include larger displays, a new 48MP camera, 4K120 video support, 48MP ultrawide camera, new Photographic Styles workflow, surround audio, 5× telephoto lens (which arrived last year on the Pro Max model only), and (of course) chip improvements courtesy of the new A18 Pro chip.
Would it be fun if Apple unveiled an entirely new, never-before-seen iPhone design? Yes, it would. Maybe next year. But the company needs to sell phones in the meantime, and as ever, it has taken the last year to add a bunch of improvements that will provide a solid set of upgraded features that, when added to those from previous years, make for a solid update.
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