By Jason Snell

November 14, 2024 9:22 AM PT

Apple’s fiscal 2024 in charts

On Halloween, Apple announced its fiscal fourth quarter results, posting another flat sales quarter even while continuing to beat all-time quarterly revenue records. And as usual, I filled a bunch of numbers into a Numbers spreadsheet, ran my little charting Automator app, and posted out a bunch of (six?) colorful charts.

It being the fiscal fourth quarter, of course, means it’s also the end of Apple’s fiscal year. That gives me the opportunity to cart out a separate set of charts, ones that take the longer view and show the changes in Apple’s business over an entire year.

Let’s dig into the charts, starting with the big one, overall Apple revenue for the last 26 years:

After the extreme revenue gains Apple made in fiscal 2021 (probably due to a combination of sales egged on by the pandemic and the arrival of Apple silicon), the past three years have been much quieter. While 2022’s record revenue was the proverbial “tough compare,” the fact that the company has held on to most of the revenue from that record year is still pretty impressive—unless you’re an investor who is only looking for signs of more growth.

Speaking of growth: Usually, in the year or two following a major growth spurt, there’s a backslide year, and that was most definitely 2023. But 2024 follows a bit of another trend: after the backslide, a stabilization. This fiscal year’s modest 2% growth rate won’t wow many people, but it does show improvement from the slight 3% slide last year.

Of course, the driver of half of Apple’s revenue is the iPhone. As the iPhone goes, so goes Apple:

The iPhone more or less matched last year’s total. (There was actually a $600 million improvement that got washed out of my chart because I’m so jaded that I round to the nearest billion.) The most interesting things to note in this macro view: Unlike the last two revenue spikes, which were followed by two down years and then another spike, this latest four-year period features a spike, a growth year, and then two slightly down years.

What does that mean? I don’t know, but it suggests that Apple’s most recent sales peak was a bit longer, and the resulting post-peak period also seems to have been extended. After a couple of three-year periods, we’re currently in year four of the current reset. What 2025 has in store is anyone’s guess.

Now let’s look at the Mac, which followed up its record-breaking 2022 with a down year, but has found a new plateau:

The Mac’s sales increased massively in 2021 and even further in 2022. The combination of COVID lockdowns driving sales and Apple moving to Apple silicon led to unprecedented Mac sales. But last year, the Mac came back to earth.

In 2024, the Mac stabilized and grew by about $600 million. The good news for Apple is that after all those new sales, the Mac didn’t take a few years off because literally everyone who wanted a new Mac had just bought one. In fact, Apple’s continued insistence on comparing new Macs to Intel-based models shows that it clearly thinks there are still many Intel Macs in the installed base that are ripe for updates.

If you remove 2020 and 2021, Mac sales figures have continued to grow at a steady pace for the last 15 years, after a huge growth period in the first decade of the century. After a decade of hanging out in the $20s, the Mac seems to be a $30 billion-a-year business with room for growth.

It’s been a rough comedown from pandemic highs for the iPad:

After a nice spike in 2021, iPad sales are down for the third consecutive year. However, it’s all a matter of perspective. Even with a gap of more than a year with no new iPads—until the line began to be refreshed earlier this year—the last four years of iPad sales are all higher than any year since 2014.

Will history repeat itself, with the iPad receding into a six-year slide into the doldrums of low-$20-billion years? I’m doubtful. Quarterly iPad sales have perked up thanks to, you know, the release of new iPads. I don’t think a $30 billion sales year is going to be a regular occurrence, but after the late-2010s doldrums, it does feel like the iPad’s in a better place.

Now let’s look at the popular and growing Services and Wearables, Home, and Accessories lines:

After eight straight years of annual growth, the Wearables curve is bending the other way. $37 billion is still a big number, but it’s the lowest total since 2020. And the arrival of the Vision Pro didn’t really contribute at all to that number.

Apple’s recent AirPods announcements suggest that it’s re-engaging with that product for the first time in a little while, and Apple Watch sales seem good but not spectacular. I wonder if Apple’s rumored re-engagement with the smart home market might goose these numbers over the next few years. We’ll see.

Turning to Services, Apple has yet to run out of fuel for its growth rocket. In the last few fiscal years, Services have grown by $14B, $10B, $7B, and $11B. After the iPhone, services are Apple’s second most important financial line. Next year, they will almost certainly crack the $100B level. There’s a reason Apple has added services to its classic secret-sauce cocktail of hardware and software.

This brings us to the final chart, which I run here every year to properly contextualize all of Apple’s product lines. When I run the numbers as individual charts, they all seem more or less the same. But they are very definitely not all created equal. (It’s still impressive to see Services lift away from the others, though.)

See you back here next year for more annual charts!

By Jason Snell

November 13, 2024 3:26 PM PT

2024 Kindle Colorsoft and Paperwhite Review: No perfect choices

The world of ebook readers is in a weird place, but when hasn’t it been?

E-readers have always been a strange product niche, not just since that oddball first-generation Kindle, but since our first attempts to make computerized books in Hypercard or on PalmPilots.

Paper books are a great medium, tested by the centuries—but the prospect of packing as many books as you want into a small computing device has been a temptation too great for many of us to ignore. Others remain unmoved; the Kindle didn’t destroy paper book sales, and even in my own house, I’m usually found reading an ebook while my wife is almost always reading a paper book.

For those of us who love e-readers, though, that love can be fierce: I love reading books, mostly fiction, and according to GoodReads I’ve read 58 so far this year! Almost all of those were ebooks. E-readers take up very little space (even for massive thousand-page tomes!); download books (either from a bookstore or library) instantaneously; offer a respite from the distractions of our phones, tablets, and computers; let you pick your own typeface, size, and other visual specs; work flawlessly in bright sunlight but also light themselves gently when they’re inside; are easy on the eyes because they’ve got reflective screens that work just like paper; have batteries that last vastly longer than our other tech devices; and are generally waterproof, so you can read at the pool or in the tub or on the beach without worry.

My love for e-readers is strong. But there apparently aren’t enough people like me to feed the growth of a technology category, so the last few years the e-reader manufacturers—and I’m going to focus on Amazon’s Kindle and Rakuten’s Kobo because they are the leaders in this space—have been trying to find other use cases beyond reading text on a page, so they can bring in more users and make more money. Many e-readers support a stylus for handwritten notetaking, something that makes sense to me on a large, PDF-friendly device like the Kindle Scribe, but makes less sense on a small, trade-paperback-sized device.

The latest tech innovation in e-readers, driven by some remarkable engineering breakthroughs by E Ink, the maker of the screens on all of these devices, is the addition of color. Earlier this year, Kobo rolled out a series of color displays, and replaced its excellent Libra 2 with the $220 Libra Colour.

As remarkable as E Ink’s color screen tech is, it comes with one huge tradeoff: the screen’s got a visible light gray dot pattern, which is always there and decreases contrast when you’re just reading words on a page. Words on a page! It’s kind of the top priority when you’re reading a book, I think. If you’re going to degrade that experience, even a little, the trade-off needs to be worth it.

Continue reading “2024 Kindle Colorsoft and Paperwhite Review: No perfect choices”…

By Jason Snell

November 12, 2024 3:35 PM PT

Quick Tip: One-touch Screen Sharing

One of the most-used buttons on my Stream Deck is a one-touch connection to the Mac mini server sitting in a closet in my house. I’m frequently popping in to manage files on my RAID, or reconfigure a script that’s fed by my weather station, all sorts of odd jobs.

Beginning with macOS Sonoma, the built-in Screen Sharing on macOS has gotten really good, with support for a high-quality stream and even multiple virtual displays. But connecting to another Mac on your local network via Screen Sharing can be a bit fiddly. Here’s how to make it easy.

First, you’ll need to connect. The easiest way to do this is to open Finder, choose Network from the Go menu, double-click on the Mac you want to connect with on your local network, and then click Share Screen. (If you don’t see the Mac in the Network window, you may not be on the same network or it might not have Screen Sharing turned on. To turn it on, open System Settings, search for Sharing, and then turn on Screen Sharing.)

You’ll be asked to log in with a user name and password (you’ll want the ones that grant you access to that Mac, not the ones on the Mac you’re using to connect), and then you’ll be prompted to choose if you want to use high-quality sharing and how many virtual displays to use. (If you’re on a local network, be sure to turn on the high-quality mode.)

Once you’ve connected, you’ll see that Mac’s screen in a window. Now here’s the sneaky part: Under the Connection menu in the Screen Sharing app, choose Save As. This will save a .vncloc document to your Mac. Later, after you’ve closed the Screen Sharing window, you can re-establish that session by double-clicking this file. it’ll automatically connect you back to the server, and all you’ll have to do is re-enter in the user name and password.

That’s a nice shortcut, but it can get better. If you use a text editor like BBEdit or TextEdit to open that document, you’ll find that it’s the special kind of text file Apple uses to store preferences—a property list.

Now, everyone who is extremely concerned about passwords being stored in insecure ways should close their browser window and forget you ever read this article.

Okay, we’re safe now.

You can embed the user name and the password in the .vncloc document, at which point it will open your session with just a double-click. Toward the top of the file, there’s a line that says <key>URL</key>. On the next line, surrounded by <string> tags, there’s the URL for the screen sharing connection, starting with vnc://.

A little-known (and hated by people who care about password security) trick in the URL specification is that you can embed a user name and password in any URL. The format is:

protocol://username:password@name-of-computer

So if I edit that VNC URL in the property list to begin vnc://jsnell:mycoolpassword followed by the Mac’s address, and then save the file, it will automatically connect and log me in when I double-click.¹ A step saved. And the .vncloc document contains a bunch of additional information based on your session preferences, so if you’re using something other than the defaults, this is a nice way to lock all that in. You can take the .vncloc file, give it a nice name and icon, and put it in your Dock or launch it from a launcher utility or even just leave it out on your desktop.

Here’s another second secret: the Stream Deck has a “website” option that will open any arbitrary URL when you click on it. The format of the URL in the .vncloc document gives away what you need to do to form a proper VNC URL:

vnc://username:password@name-of-a-mac.local?quality=5&numVirtualDisplays=1

If you paste that URL (with all the proper names and passwords swapped in for my placeholders) into Safari, it should ask you if you want to open it in Screen Sharing. If I paste that URL into Stream Deck’s website option, then it will launch Screen Sharing and connect without any .vncloc file at all.

In my case, I prefer to use the .vncloc file method because it does lock in all my other preferred Screen Sharing settings. I added the Stream Deck’s Open command, pointed it at the file, and presto—one touch brings my server up on my screen, no additional interaction needed.

By Jason Snell

November 7, 2024 1:46 PM PT

Review: Belkin Travel Bag and Head Strap for Vision Pro

Belkin has just released two new Vision Pro accessories—a $50 add-on Head Strap that supplement Apple’s Solo Knit Band, and a $100 Travel Bag. They’re now for sale at Belkin’s website and the Apple Store.

I’ve been given a sneak peek at both, and they’re really nice—so nice that I’m starting to wonder if Apple is admitting after the fact that it missed the mark with the original Vision Pro configuration. (Unfortunately, they’re not giving these products away—you will need to pay for them.)

First, the Head Strap: It’s a soft, adjustable hook-and-loop enclosure band that’s quite similar to the one included with Apple’s Dual Loop Band. However, at both ends, there’s a plastic attachment that slides on the end of the Vision Pro’s built-in straps. This is a bit different than the $40 Spigen Head Strap, which is padded and seems less adjustable.

I haven’t been able to use Belkin’s Head Strap in a marathon Vision Pro session yet, but in my first uses, it seems to be very adjustable and comfortable, offering a little more support than just using the (otherwise quite comfy) Solo Knit Band on its own. It’s also a lot less wild than some of the 3-D printed options you’ll find out there, including the Solotop, which I was previously using to add a second Solo Knit Band as head support.

I’ll just point out that during Apple’s initial Vision Pro demos in June 2023, the devices were equipped with a combination of a Solo Knit Band and an over-the-head band that was extremely similar to the experience with the Belkin Head Strap. I don’t know why Apple went with the options it did, but if you’re struggling to get a proper fit with the Vision Pro, Belkin’s accessory is a nice compromise between Apple’s two included options. (And, yeah, it’s $50—I’m resigned to the fact that every Vision Pro accessory is going to cost a lot.)

Now, to the Belkin Travel Bag. It’s half the price of Apple’s Vision Pro travel case, which kind of looks like a pillow, but of course, at $100, it’s not cheap, either. I’ve been traveling with a no-name case I bought on Amazon for $25, which was clearly designed for the Meta Quest. It was fine, but the Belkin bag puts it to shame.

I’m impressed with almost everything about Belkin’s bag. It’s got a carrying strap as well as a longer, adjustable and removable shoulder strap. It perfectly fits the Vision Pro, which is smaller than your garden-variety Meta Quest, so it feels compact. It’s not big and puffy like the Apple case, but it feels like it offers at least some padded protection. It’s got a flip-up protector that covers the device’s eyepieces, and there’s a velcro-enabled battery holder to hold the battery unit in place. I was able to slightly zip open the bag and plug in a USB cable to charge the battery, which I really liked.

The bag also has a pocket on the back and a zip pocket on the front, so there’s room for some small additional storage (so long as it’s small and thin). My only complaint is that you can’t open the flap entirely when you unzip it, but that’s probably better in terms of making it impossible for the Vision Pro to fall out when the case is partially unzipped.

Basically, I refused to buy Apple’s case, and while I thought my cheap Amazon case was better than nothing, Belkin’s case really puts it to shame.

It’s funny—the Vision Pro has been out for many months now, and by all accounts there aren’t that many of them out there in the wild. Yet here’s Belkin rolling in with some new accessories that feel very strongly like they’re the accessories Apple should have initially launched with the Vision Pro. And they’re both available at the Apple Store! Hmm.

So is this Apple working with a partner to right some initial wrongs? It sort of feels like it. Regardless, both of these products feel practical and sensible in a way that some of the decisions around the original Vision Pro launch didn’t.

By Jason Snell

November 7, 2024 6:00 AM PT

M4/M4 Pro MacBook Pro review: Brighter, clearer, faster

The latest update to the MacBook Pro is not a radically different laptop than what has come before. Since the product was redesigned in 2021, subsequent updates have been largely the same, at least on the outside.

But just as the MacBook Air is the default Mac for a majority of consumer Mac users, the MacBook Pro is the tool of choice for most Mac professionals. As a result, even a small update can be of great importance.

Anyway, here’s the good news: All the things that have made Apple silicon-based MacBook Pros great are still here, now powered by the impressively upgraded M4 chip. Apple has also sufficiently improved the base model to finally elevate it out of “Why does this exist?” territory, boosted the device’s world-class display, and seriously upgraded the built-in webcam. Not bad for a small update.

Continue reading “M4/M4 Pro MacBook Pro review: Brighter, clearer, faster”…

By Dan Moren

November 7, 2024 6:00 AM PT

M4 Mac mini Review: Phenomenal cosmic power, itty-bitty form factor

Meet the new Mac mini—for the first time in the last fourteen years, not the same as the old Mac mini.

The latest iteration of Apple’s most diminutive Mac really earns that superlative in its newest incarnation, only the third in its history. The form factor really shouldn’t come as too much of a surprise: it’s basically a smaller version of the Mac Studio, which was itself a taller version of the Mac mini. Time, as they say, is a flat squircle.

As the most versatile Mac, the Mac mini finds itself into all sorts of niches that no other Mac can easily (or cost-effectively) fill. Whether it’s rack-mounted as a server, hooked up to a TV, or even tucked somewhere in a car, the mini is the Mac of all trades.¹

Since the Apple silicon revolution, it’s also become more powerful than ever, and the new M4-powered models are no exception. The mini holds its own against consumer models like the iMac and MacBook Air, and can be upgraded into the mid-range with an M4 Pro chip, positioning it comfortably alongside some MacBook Pro models.

When it comes to desktop Macs, it’s quite possibly the best one Apple offers.

Continue reading “M4 Mac mini Review: Phenomenal cosmic power, itty-bitty form factor”…

By Jason Snell

November 7, 2024 6:00 AM PT

M4 iMac Review: Gloriously niche

The iMac, redesigned for Apple silicon in 2021, is a gorgeous reinvention of Apple’s venerable all-in-one. It’s colorful (if you want it to be), powerful (enough), and designed to show itself off at home and in public spaces.

After a very basic update to M3 last year, Apple has now updated the iMac again, adding the more powerful M4 processor—and addressing a few of this fun desktop computer’s few shortcomings.

Continue reading “M4 iMac Review: Gloriously niche”…