Matter, the name of the alliance, will let smart devices, such as lightbulbs you turn on with Amazon Alexa or a video doorbell you monitor with Google Home, use its logo on their packaging. The logo looks like a trio of round-tipped arrows pointing toward a common center. Tobin Richardson, chief executive of Matter, said in an interview he expects the logo to become as “ubiquitous” as the Wi-Fi logo currently is.
The arrival of Matter should mark the end of incompatible, competing smart-home device standards. This should make buying and integrating smart-home devices a whole lot easier.