Six Colors
Six Colors

by Jason Snell & Dan Moren

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By Jason Snell

iPhones without chargers

David Sparks comments on the rumors that the new iPhones won’t ship with power adapters in their boxes:

If I were Apple, I’d be looking at ways to ship the phone without a charger or cord, but also have some mechanism where, if customers need those things, they get them with zero delay, friction, or cost. Apple is a pretty smart company. They can figure it out.

Yes. What Apple needs to communicate is that they are doing this because of waste and not because they want to nickel-and-dime the customers who are paying a lot of money for a new iPhone.

The most straightforward way to do this is be to allow iPhone buyers to request an adapter for free (or for a very modest handling fee) when they buy an iPhone. If you need it, take it. If you have plenty of adapters, don’t.


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