by Jason Snell
How Seattle’s NHL team became the Kraken
Seattle’s expansion NHL franchise is now officially the Kraken. ESPN’s Emily Kaplan has the story of how the branding was executed:
When NHL Seattle first installed signage on its downtown office in 2018, employees arrived at work the next morning to a surprise. Stuck to the door was a Post-it note with a handwritten message: “Release the Kraken.”
Love the name, love the logo, love the look. The NBA needs to bring back the Sonics and Seattle sports will be perfect.