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Six Colors

by Jason Snell & Dan Moren

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By Jason Snell

Tim Cook: ‘Speaking up on racism’

Apple CEO Tim Cook, posted at the top of Apple’s homepage:

But we must do more. We commit to continuing our work to bring critical resources and technology to underserved school systems. We commit to continuing to fight the forces of environmental injustice — like climate change — which disproportionately harm Black communities and other communities of color. We commit to looking inward and pushing progress forward on inclusion and diversity, so that every great idea can be heard. And we’re donating to organizations including the Equal Justice Initiative, which challenge racial injustice and mass incarceration.

To create change, we have to reexamine our own views and actions in light of a pain that is deeply felt but too often ignored. Issues of human dignity will not abide standing on the sidelines. To the Black community — we see you. You matter and your lives matter.

I believe that Tim Cook truly cares about diversity. He’s also right that Apple (like so many of us, individually and as companies and organizations and industries) must do more.


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