This week’s episode of Under the Radar is a really good exploration of what Apple could do to provide similar interaction with developers to what happens at WWDC—but online and at scale.
As much fun as WWDC is, it’s really incapable of serving an audience the size of Apple’s in 2020. It’s just not the same as it was two decades ago. The conference can only serve a tiny fraction of developers, and it’s so expensive to attend that it prices out a large segment of the market. One-on-one interactions are great, but they’re also inefficient.
Marco and David have some good ideas backed by their own experiences as developers. I hope that these same conversations are happening right now inside Apple, and that the final result is a change that benefits all developers—not just this year, but in the future, too.