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Six Colors

by Jason Snell & Dan Moren

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A decade of Apple on one page

Benjamin Mayo of 9to5Mac did the work to round up Apple’s entire decade of the 2010s, from the iPad to the iPhone 11:

The best way to describe this post is that it is the the decade as I remember it. I intentionally ignored some things that I deemed as inconsequential. I have tried to cover everything that I think had a direct relevance on the course of the company, at least from my perspective.

That’s the only way to approach one of these stories. It was quite a decade for Apple; the company in 2020 is in many ways unrecognizable from the company it was at the start of 2010.