Six Colors
Six Colors

by Jason Snell & Dan Moren

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Linked by Jason Snell

Apple cancels AirPower


Matthew Panzarino at TechCrunch has the details:

“After much effort, we’ve concluded AirPower will not achieve our high standards and we have cancelled the project. We apologize to those customers who were looking forward to this launch. We continue to believe that the future is wireless and are committed to push the wireless experience forward,” said Dan Riccio, Apple’s senior vice president of Hardware Engineering in an emailed statement today.

AirPower was announced in September 2017 and then never shipped. Rumors were that Apple had to fight with some pretty serious problems with the device, including overheating. The issue isn’t really that making a product like AirPower is hard, though—it’s that Apple made the mistake of announcing it. What drove that decision? Unrealistic assumptions about how close the product was to fruition? Arrogance about Apple’s engineering prowess? Whatever the reason, it was a pretty spectacular and visible misstep.

(Dan adds: What is most fascinating is that this comes amidst a lot of suggestions that AirPower would be shipping imminently, including support in the recently released iOS 12.2, images appearing on Apple’s websites, and even a picture on the back of the box for the new AirPods’ wireless charging cases. Which just goes to show you that sometimes where there’s smoke, there’s fire…and sometimes there’s just, you know, fire.)