Samsung’s not the only new Apple partner on the block; following hot on the heels of that announcement, TV makers Vizio and LG have announced that their TVs will soon support AirPlay 2 and HomeKit, including streaming in 4K and HDR.
Unlike the Samsung announcement, however, there’s no mention of an iTunes app here. Not to say one might not appear eventually, but at the present, the distribution of that may be more gradual.
This continues to be a smart way for Apple to broaden the reach of its services. I think it’s realized that while plenty of people watch content on their iPads or iPhones, there’s still a large market of people who prefer to watch video on those big screen TVs they bought, and most of those people are not buying Apple TVs—especially when more and more already have their HDTV’s built-in apps. Rolling out AirPlay 2 is an easier option to get any content from your iOS device onto a big screen TV. And with Apple’s streaming service likely to be announced later this year, the company’s laying the groundwork for the easiest way to get its shows into your living room.
Updated on 1/7/19 at 1:13pm Eastern.