by Dan Moren
Apple Music Connect follows in the footsteps of Ping
Apple has started notifying Apple Music artists that it is removing the ability for artists to post content to Apple Music Connect, and previously posted Apple Music Connect content is being removed from the For You section and Artist Pages in Apple Music. Connect content will still be viewable through search results on Apple Music, but Apple is removing artist-submitted Connect posts from search in May.
Social has never been one of Apple’s strengths, but bless their heart, they keep trying.
Nobody’s got a good handle on why some social networks thrive and others never get off the ground–and that’s probably because there isn’t a reason. It’s like the idea of “being cool”–the harder you try, the less you are.