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by Jason Snell & Dan Moren

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Linked by Jason Snell

Adobe to launch Photoshop for iPad

I’d heard rumors about this, but here it is as reported by Mark Gurman and Nico Grant of Bloomberg, with official confirmation from Adobe:

Adobe… is planning to launch the full version of its Photoshop app for Apple Inc.’s iPad as part of a new strategy to make its products compatible across multiple devices and boost subscription sales.

“My aspiration is to get these on the market as soon as possible,” [Adobe Chief Product Officer of Creative Cloud Scott] Belsky said in an interview. “There’s a lot required to take a product as sophisticated and powerful as Photoshop and make that work on a modern device like the iPad. We need to bring our products into this cloud-first collaborative era.”

I wrote about Adobe’s iPad app failure last year. The company missed a big opportunity on iOS by focusing on tiny apps, but until a couple of years ago iOS devices couldn’t provide desktop-level performance. At this point my iPad Pro is more powerful than my 2014 MacBook Air, though, and that thing runs Photoshop just fine.

I’m excited that Adobe is embracing the iPad as a platform at last. Step by step, the tools that I use to do my job on my iMac Pro are beginning to appear on my iPad Pro, too. I’m excited about what comes next.