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iPads versus Chromebooks

Lauren Goode with some excellent analysis at The Verge:

There’s no question that Apple has a long history of appealing to creative types with its technology. The bigger question is whether that approach will help it grab some of the education market back from Google, which partners with a variety of manufacturers for Chromebooks and has emphasized the utility of apps like Docs and Gmail.

Hardware is not Apple’s problem. Its competitor is fantastic when it comes to services and has a bunch of hardware partners happy to build cheap, easy-to-administer Chromebooks. The challenge for Apple in education is to convince schools that though you pay more for Apple gear, you get more. (This is, unsurprisingly, Apple’s playbook in most other markets, too.)