Here’s some good analysis on Apple’s announcements from Carolina Milanesi at Tech.pinions:
I know many will evaluate Apple’s opportunity only by considering the price of the new iPad, which is of course high when compared to most Chromebooks and especially once you add the case and Pencil or Crayon. But a way I think about it, is that with iPad you get more than a computing device. You get a camera, a video camera, music instruments and now a drawing board and support for AR. AR support in particular is interesting as it would allow schools to experiment with more immersive teaching without having to invest on a separate headset as it is the case with VR and Mixed Reality. In this way justifying the price is much easier. If you are investing in an iPad to continue to focus on traditional work with text, charts and slides you would be better served by a lower priced device with a good productivity suite.
This is very good summary of Apple’s pitch for the relevance of iPad over Chromebook.