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by Jason Snell & Dan Moren

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Linked by Jason Snell

70% of Netflix viewing happens on TV sets

Recode’s Peter Kafka breaks down Netflix viewing stats:

You can watch Netflix in almost every country in the world, on any device you want. But the odds are very good that no matter where you watch Netflix, you’re going to watch it on a TV screen. Netflix says 70 percent of its streams end up on connected TVs instead of phones, tablets or PCs.

That number isn’t a shock — Netflix has been clear about the importance of TVs for a long time, and it’s why the company has spent a lot of energy working out integration deals with pay TV distributors like Comcast and Sky — but it’s a good reminder that not everything is moving to the phone.

It’s not TV, it’s Netflix… but it’s probably on your TV.