“There are rumours and stuff about companies working on those – we obviously don’t talk about what we’re working on,” Cook says. (Patents have shown that Apple is at least looking into such wearables, and reports have suggested that the ARKit introduction on the iPhone is partly a way to help build that interest and ecosystem.)
“But today I can tell you the technology itself doesn’t exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face – there’s huge challenges with that.
“The field of view, the quality of the display itself, it’s not there yet,” he says. And as with all of its products, Apple will only ship something if it feels it can do it “in a quality way”.