Recode’s Peter Kafka on Apple’s plans for more family-friendly video fare:
One thing Apple does know, though: It doesn’t want them to feature sex. Or violence. Or any of the mature stuff you can find in hit TV shows like “Game of Thrones,” “Breaking Bad” or “The Walking Dead.”
This shouldn’t surprise anybody. Apple likes to present the image of a wholesome company, and it’s not going to invest in R-rated fare—there’s a reason the company has so strongly allied itself with Disney and Pixar. The App Store, likewise, has been strongly policed—though more for sex than violence—although the company has no problem selling/renting R-rated movies, TV shows, and so on.
Still, you can bet that anything it’s going to slap the Apple logo on is going to be suitable for kids from 2 to 92.