by Jason Snell
The War on Buttons
Alyssa Bereznak, writing for The Ringer about Apple’s eternal quest for hardware simplicity:
If you want to know how deep Apple’s hate for buttons goes, look no further than the very first iPhone announcement. It was a little more than a decade ago when Steve Jobs—resplendent in a black turtleneck, dad jeans, and white New Balance sneakers—introduced his company’s flagship product by first launching into a tirade against the feature.
In the article I share the single dumbest joke about Steve Jobs wearing turtlenecks, but the design philosophy is real and if there’s no home button on the next iPhone, it’s just one more step along the path.