six colors

by Jason Snell & Dan Moren

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Apple hires Sony TV presidents

Apple has hired two well-regarded executives who shared the job of running Sony’s TV studio. As Peter Kafka reports at Recode:

Both men are longtime Sony veterans, who have helped make some of TV’s best-known and most popular shows, including AMC’s “Breaking Bad” and ABC’s “Shark Tank.” At Sony, they jointly held the title of president; at Apple, they’ll report to media boss Eddy Cue.

Their hiring is the best indicator yet that Apple has real ambitions about making TV and other video content, and that it has plans for that stuff beyond using it to market its Apple Music service.

It’s hard not to look at this as ironclad proof that Apple’s getting into the original video content game… big time. And they’ll have two talented TV industry experts leading the charge.