six colors

by Jason Snell & Dan Moren

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Linked by Dan Moren

Inside the new Apple Park campus

Over at Wired, veteran tech journalist Steven Levy got a first hand look at the new Apple Park campus that the company has been building in Cupertino for the last few years, and it’s a fascinating read:

Apple’s answer is that the perfection here will inspire its workforce to match that effort in the products they create, that the environment itself is meant to motivate engineers, designers, and even café managers to aspire for ever-higher levels of quality and innovation. (Francesco Longoni, the maestro of the Apple Park café, helped Apple patent a box that will keep to-go pizzas from getting soggy.) “We’re amortizing this in an entirely different way,” Ive says. “We don’t measure this in terms of numbers of people. We think about it in terms of the future. The goal was to create an experience and an environment that felt like a reflection of who we are as a company. This is our home, and everything we make in the future is going to start here.”

Most of Apple Park, of course, will never been glimpsed by the folks who don’t work there. An insular circle is kind of the perfect shape for it. (Though, as Levy points out, not the first proposed design of it.)