When I started Six Colors I was worried about advertising. I wanted to follow the “Daring Fireball model” of weekly sponsorships, plus supplement that income with a classy tile ad from The Deck. I contacted Jim Coudal, the founder of The Deck, and he agreed to take my entirely new site on.
It was an act of faith on his part, and one that I greatly appreciate. The Deck has helped keep Six Colors afloat during its first couple of years of life, but it’s shutting down at the end of the month.
I will replace The Deck, at least in the short term, with an ad network with a similar look and feel, while I assess what the long-term plan should be. (To be honest, these are trying times for web advertising on small sites like this one; the support of members is increasingly important.)
Thanks to Jim Coudal and The Deck for helping independent blogs and other small websites, including this one, make ends meet for many years.