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by Jason Snell & Dan Moren

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Linked by Jason Snell

Netflix tests a “skip intro” button

Casey Newton of The Verge reports that Netflix is testing a new button that lets users skip the opening credits of shows:

So far, the button has only been spotted on the web. Rolling it out more broadly would require app updates on the many platforms where Netflix is available. “We perform hundreds of tests every year to help make the Netflix member experience better,” a spokeswoman told The Verge.

I like opening credit montages, but I don’t need to watch them every single time through a show.

[via John Siracusa.]