by Jason Snell
‘Apple II Forever’
Peter Hartlaub of the San Francisco Chronicle did some of his usual excellent diving through the photo archives and came up with a bunch of gems from the 1984 launch of the Apple IIc:
The April 24, 1984, press and exhibitor gathering was late to start and later to finish. Apple executives sat on the kind of metal folding chairs that one would find at a recreation center singles dance. Steve Jobs — hair feathered gloriously — hadn’t quite settled into his permanent turtleneck-and-jeans uniform yet, choosing a bow tie, suspenders and Velcro-strapped Nike high-tops.
But even at this early public launch of the Apple IIc computer, the marketing panache that would infuse countless future Apple events could be seen.
This is definitely Steve deep in his bow tie phase.