by Jason Snell
Best and Worst of the Super Bowl Ads
For the record, my favorites were:
- Bai, featuring a great Christopher Walken appearance followed by a silent, quizzical take from Justin Timberlake. I still don’t know what Bai is. (Wait, I looked it up. It’s sweetened water? Yuck.)
Budweiser, showing the story of the German brewer who emigrated to America and founded the brewery. I don’t have to like their beer, but I like their commercial.
Intel, starring an amazing brindle Boxer named Jack as well as some dude named Brady who eats food off the floor.
Honda, featuring moving and talking Yearbook photos of famous people. Technically great, and a good script, too.
See also: the Chicago Tribune’s grades and a best and worst list from Peter Hartlaub.