“Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year,” Cook wrote. “Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch,” he said.
Cook did not respond to a request for specific sales figures for the gadget.
Apple doesn’t report Apple Watch sales or revenue, preferring to roll it into its Other Products category.
Because of this, we don’t have hard numbers for the Apple Watch, but must rely on general statements from Tim Cook and other Apple officials. Or, to put this in a form Amazon’s Jeff Bezos would understand: