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by Jason Snell & Dan Moren

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Linked by Jason Snell

An oral history of the “Get a Mac” ads

It’s been ten years since the premiere of the “Get a Mac” ads featuring John Hodgman and Justin Long, and Douglas Quenqua of Campaign US has interviewed the principals for the story of how the campaign was conceived, cast, and—most frighteningly of all—judged by Steve Jobs. There’s also an audio interview with Long, Hodgman, and former TBWA/Chiat-Day creative director Jason Sperling.