by Dan Moren

Google giving free photo/video space to Pixel customers

The Verge’s Lauren Goode reports:

As part of its Pixel phone announcement today, Google said it will give Pixel phone users free unlimited cloud storage of the full-sized, high-resolution images and videos that are captured on the phone. This includes 4K video, which the new smartphone is capable of capturing.

Ball’s in your court, Apple.

(It’s worth noting that Amazon, which previously offered an unlimited photo storage plan, appears to have discontinued that plan just last week in favor of a pricier unlimited plan for all types of data.)