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by Jason Snell & Dan Moren

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Linked by Jason Snell

Tim Cook’s Washington Post interview

I really enjoyed this Tim Cook interview by Jena McGregor in the Washington Post:

Technology is one of these industries where every week there’s a new shiny object that people are skating to. Netbooks — look back, everybody was writing like netbooks were this unbelievable thing, everyone was asking us, “Why aren’t you making one?” Same thing with the PDA. Remember what happened with the PDA? Up and down. It was like the hula hoop. Technology is full of those.

I’m not saying we’re not going to do anything else. I’m saying this is still an unbelievable product category to be in, and not just for this quarter, year or for years. So I would not want anybody to think this, oh, this “better days are behind us” thing.

Good stuff, both on the Apple-strategy side and on the personal side.