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Linked by Jason Snell

Project Titan’s eye turns to software

Some guy named Mark Gurman reporting for Bloomberg about Apple’s car project:

The initiative is now prioritizing the development of an autonomous driving system, though it’s not abandoning efforts to design its own vehicle. That leaves options open should the company eventually decide to partner with or acquire an established car maker, rather than build a car itself. An Apple spokesman declined to comment.

Interesting details, including a prominent hire from BlackBerry.