Apple senior vice president Eddy Cue gave an interview to the Hollywood Reporter about Apple’s media ambitions—or lack thereof:
It’s still very unclear what Apple plans to do in the original content space.
We are only going into the content business [with projects] that we think are really tied to our products. Right now, that’s Apple Music. The rest of it is about giving [talent] a platform that allows them to be creative in new ways. If I was an agent, I would be very, very excited about what Apple is doing because it lets the people that I represent be able to do more.
To me, that says Apple’s got more content ideas in the offing. Maybe not scripted TV series, perhaps, but there’s a lot of content they could get involved with that doesn’t fit in that category. (See the reality TV show, the Taylor Swift tour documentary, the Visions of Harmony video, etc.)