by Jason Snell
Bloomberg hires Mark Gurman
Noah Kulwin reporting for Recode, quoting from a memo from Bloomberg editor Brad Stone:
At Bloomberg, Mark will widen his coverage area to include consumer electronics and other services not only created by Apple but also Google, Facebook, Amazon and other top tech players. He will contribute to Bloomberg TV and Bloomberg’s growing stable of podcasts, and his work will be central to the launch of Bloomberg’s new digital technology brand, being spearheaded by Aki Ito. He’ll be based in San Francisco and start later this summer.
Gurman’s story is remarkable. As a high school and later a college student, he proved himself to be the most reliable source for information about Apple products long before they were set to be introduced. His sources are solid. He did some great work for 9to5Mac, but it’s been clear for a while now that he could write his own ticket.
Now that he’s out of college, here’s his ticket—to Bloomberg. To thrive there as a full-time reporter, Gurman is going to need to expand beyond his few reliable Apple scoops a year, and Stone’s announcement makes the point that he’ll also be covering other top consumer technology companies. Getting into the media racket at this late date could be seen as a bit of a gamble, but being at Bloomberg will help Gurman build even better connections, and Bloomberg’s strong set of premium business customers make it a more stable outlet than most.
I’ll look forward to many scoops to come.