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by Jason Snell & Dan Moren

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Linked by Dan Moren

A little perspective on Apple’s financial performance

Cult of Mac looks back at nineteen years ago today:

27 June 1997 marked the last day in the worst financial quarter in Apple history, in which Apple lost $56 million — effectively bringing an end to then-CEO Gil Amelio’s 500 days running the company.

Lately, people have been wondering about Apple’s financial performance and whether the company is still growing or not. That’s a fair question, but it’s still good to remember that Apple is hardly faltering. Losing $56 million?1 That’s what a bad quarter looks like.


  1. Cult of Mac also points out that the company lost $1.6 billion during Gil Amelio’s tenure as CEO. So, you know, everybody who suggests Tim Cook needs to be replaced can put that in their pipe and smoke it.  ↩