Six Colors
Six Colors

by Jason Snell & Dan Moren

Support this Site

Become a Six Colors member and get access to an exclusive weekly podcast, community, newsletter and more.

A little perspective on Apple’s financial performance

Cult of Mac looks back at nineteen years ago today:

27 June 1997 marked the last day in the worst financial quarter in Apple history, in which Apple lost $56 million – effectively bringing an end to then-CEO Gil Amelio’s 500 days running the company.

Lately, people have been wondering about Apple’s financial performance and whether the company is still growing or not. That’s a fair question, but it’s still good to remember that Apple is hardly faltering. Losing $56 million?1That’s what a bad quarter looks like.


  1. Cult of Mac also points out that the company lost $1.6 billion during Gil Amelio’s tenure as CEO. So, you know, everybody who suggests Tim Cook needs to be replaced can put that in their pipe and smoke it. 

Search Six Colors