Bloomberg’s Sarah Frier reports that Twitter is going to stop counting links and images against your precious tweet length limit.
The change could happen in the next two weeks, said the person who asked not to be named because the decision isn’t yet public. Links currently take up 23 characters, even after Twitter automatically shortens them. The company declined to comment.
Constraints breed creativity, and that’s been one part of Twitter’s appeal. In general, I think making links and images not count against the limit is a good move—but I worry that this might also encourage some marketers/spammers/bots to just dump a huge number of links and images into every tweet. Hopefully, Twitter’s implementation has taken that into account.