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Linked by Jason Snell

iPad Picture in Picture drives video viewing

Sarah Perez at TechCrunch:

During these first two weeks, MLB fans spent 20 percent more minutes per day, on average, watching live video on iPad compared with the 2015 season, when multitasking was not available. (MLB says that any form of multitasking behavior was counted here, not just spilt screen viewing.)

In addition, fans who were using the new multitasking features and watching live video of MLB games in the At Bat application were spending 162 minutes per day on average consuming MLB.TV on iPad. That’s an increase of 86 percent from the 2015 season.

I’m one of those fans. I’m now able to keep a baseball game going in Picture in Picture while doing other things on my iPad. It’s pretty great.