For those times when you just can’t make it to the Genius Bar, now you can tweet to get support, tips, and tricks from Apple.
Cupertino has been incredibly strategic about its use of Twitter. Tim Cook, Phil Schiller, Eddy Cue, and other executives have certainly started using the platform more in the past few years, and there have long been accounts for the App Store and iTunes Trailers, and more recently Apple Music. But for all of that, there is still no official Apple Twitter account.
What’s most interesting about this to me is that it’s the first of Apple’s Twitter accounts that’s actually based on listening and responding to people. The rest, including Apple executives for the most part, are one-way experiences that focus on broadcasting information.