Bloomberg is confirming comments by CBS CEO Les Moonves that Apple’s TV service is “on hold”:
While Apple isn’t giving up entirely on releasing a live-TV service, its plan to sell a package of 14 or so channels for $30 to $40 a month has run into resistance from media companies that want more money for their programming, said the person, who asked not to be named discussing a prospective product.
Well, I can’t say it isn’t disappointing, but it’s hardly surprising. Media companies have been wary of technology companies since the digital music revolution, and as tech has become an increasingly central part of their portfolios, the content providers may definitely be wondering why they should hand over the keys to the kingdom to Apple instead of rolling their own solutions.
For now, it seems like the Apple TV is going to remain largely a platform for apps. Here’s hoping Apple spends a little more time tying it all together.