Vlad Savov, writing at The Verge, argues that the bias towards Apple is real, but it reflects the bias of the world:
Consider the scale of Apple’s achievement every year. With iPhone hype reaching cosmic proportions every September — and the price never falling — Apple still manages to exceed expectations and maintain some of the highest user satisfaction ratings in the United States. That’s in spite of stringing people along without a large-screened phone until last year, and despite continuing to sell an inadequate 16GB entry-level model today. The only explanation for this pattern, short of a mass delusion on a religion-like global scale, is that Apple provides substantial value to its hundreds of millions of satisfied iPhone buyers. Tech consumers are biased in favor of Apple products.
As Jason said to me this morning, “It reminds me of what we used to tell Mac users in the ’90s: ‘Look, reality has a Windows bias.’”
In the Apple community, we fixate a lot on the bias exhibited by people who seem to have it out for Apple, but when you take a step back and look at the bigger picture, it’s pretty clear that those folks are shouting into the wind.