by Dan Moren
The game of life
Inspired by a conversation on the latest episode of The Rebound, my Stay Foolish column at Macworld this week considers adding a social element to the Apple Watch’s fitness features:
Apple’s most popular competitor in the wearable fitness device space is Fitbit, and that company has wholeheartedly embraced the social aspect of workouts–friends who have Fitbits regularly cite it as the most fun or engaging part of the device. Using the Fitbit app, people can compare their progress throughout the day or week against their friends (or perhaps even their enemies). That social aspect is a great motivator, but it’s wholly missing from Apple’s fitness features.