My pal Erik Malinowski wrote a great piece for Rolling Stone about the eternal life of the “Space Jam” website:
Today, the Space Jam site’s popularity has outlived almost everything to which it has been connected. The Fifth Avenue store shuttered in 2001. Both stars of the movie’s stars made forgettable exits in 2003 - Jordan with the Washington Wizards, Bugs with Looney Tunes: Back in Action. And every person directly associated with the site’s creation has now left the studio.
But the site lives on, aging for 19 years but free from influence, to our enduring delight.
It’s like a little time capsule, that site.