by Jason Snell
Seeking the future of the iPad
My More Color column this week is about the future of the iPad:
There’s a lot of iPad talk these days, but it’s not the blue-sky, post-PC-world talk that we heard back in 2010 when the iPad premiered. These days, it’s more of a gray-sky, tablets-are-a-failure kind of chatter. iPad sales have slumped as smartphone sales continue to surge. Does the iPad have a future?
Tim Cook thinks so. Apple’s CEO continues to be bullish on the iPad, even though he has to acknowledge that sales are down. Cook likes to point out that the iPad is used far more than any other tablet, and that customer satisfaction is high. It’s just that sales aren’t going up, they’re going down.