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by Jason Snell & Dan Moren

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Linked by Dan Moren

Pharrell, One Direction headlining Apple Music Festival in London

Apple® today announced that Pharrell Williams, One Direction, Florence + The Machine and Disclosure are among the headliners at the 2015 Apple Music™ Festival at London’s Roundhouse this September. Apple will broadcast performances to music fans around the world for free, which can be viewed live and on-demand on Apple Music. The Apple Music Festival lets fans get even closer to their favorite performers with coverage on Beats 1℠ alongside backstage news and footage straight from the artists on Apple Music Connect.

Every previous year, it’s been the “iTunes Festival,” so I think we can all agree that the writing is on the wall for “iTunes” as a brand. I say don’t let the door hit it on the way out.